In this episode, host Jenn Foster dives deep into the world of digital marketing and web design with Shailesh Ghimire of New Wine Digital. Shailesh is an experienced digital marketing expert who specializes in custom web design, pay-per-click advertising, SEO, and the ever-evolving influence of AI on the industry.
Together, they explore the complexities of building a strong online presence for small businesses, the pros and cons of platforms like Wix, Squarespace, and WordPress, and why staying updated on design trends and website functionality is crucial for keeping your brand competitive. They also discuss the rise of AI in marketing—from content creation to analytics—unpacking its current limitations (think "AI hallucinations") and practical uses within industry-specific tools.
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