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December 8, 2025 45 mins

 ✨ En este episodio íntimo del Diario de una Podcaster CEO te comparto lo que realmente significa cerrar el año con intención cuando lideras un negocio basado en contenido. Hablamos de productividad, claridad, límites, excelencia vs. perfeccionismo, y de cómo auditar tu año para entrar al siguiente con dirección, enfoque y estrategia.

Te cuento lo que funcionó en mi negocio este año, lo que no, lo que aprendí de mis mentoras, cómo evalúo mis números, mis ofertas y mis procesos, y por qué escucharte a ti misma —y no a la versión antigua de ti— es clave para crecer como CEO.

Este episodio es una invitación a cerrar tu año como una verdadera Podcaster CEO: con claridad, honestidad, valentía y dirección.

"Tu podcast no es tu negocio. Tu negocio es tu negocio. El podcast es la máquina que te ayuda a expandir tu negocio".


📌En este episodio aprenderás:

  • La importancia de auditar tu año antes de planificar el próximo.
  • Por qué la excelencia es sostenible, pero el perfeccionismo no.
  • Cómo cerrar ciclos sin juicio y con gratitud.
  • Qué decisiones financieras, operativas y estratégicas reviso al final del año.
  • Qué funcionó en mi negocio en 2024 y qué decidí soltar.
  • Por qué buscar mentores y acompañamiento cambia tus resultados.
  • Cómo definir tu “punto de partida” para 2025 (tu Times Square de Google Maps).
  • La importancia de cumplir tus compromisos contigo misma, aun en semanas imperfectas.
  • Por qué la constancia en tu podcast importa más que la perfección del contenido.

🎙️ Únete a la conversación

👉 podlatinas.com/entrepodcasters

Te invito a registrarte a Claridad 2026: el encuentro especial que estaré facilitando junto a Frangela Alvarado para ayudarte a cerrar el año con dirección y comenzar el 2026 con enfoque, estrategia y energía alineada.

👉 podlatinas.com/metas

🎙️ Entre Podcasters es el espacio para mujeres latinas que quieren crecer, monetizar y conectar estratégicamente a través de su podcast.

Aquí creemos que tu voz no solo merece ser escuchada… merece generar impacto e ingresos.

💻 Más recursos y entrenamientos gratuitos en: www.podlatinas.com

📲 Síguenos en Instagram: @somospodlatinas

👩‍💼 Host & Productora Ejecutiva:
Carolina Maggi — @caromaggi360

Una producción de PodLatinas LLC — © Copyright 2025
www.podlatinas.com


Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Because the episodes are when one is when no one.
And if you at the semana no lopuedo usar because I sent you, I
mean, Carlito, sale the episode.
Hola, I'm Carolina Marx,productora, ganadora of the UNED

(00:20):
strategic of podcasting andfundora de Pod Latina.
And the podcaster podcast ayudaa transformation in an argument
of creating connection andmonetization.
We are of strategic, visibility,and contention to compete.
If you're listening toliterature your podcast from

(00:41):
your podcasters video, is in thecorrect Intro Podcasters
Podcast.
Hello, hello, podcasterspodcasts.
I soy Carolina Maggi, your host,and hoy an episode a bit
distinct a loss that normallytenemos.

(01:27):
The cruiser was super cool.

(02:00):
And in the crucifixion, we havescenarios that we have super
formal, but it's like anopportunity to start.

(02:32):
I was reunions, I had reunions,reunion, reunion, then I
terminated the terrible reunion.
When I was with me in soccer ofmy home, and I recommend me,

(02:59):
homeopathy, I was watching aceessential, I take medicine,
okay, normal, okay, I did all,but I said I don't want to see
me in this manner, and sometimesI had tantal things pending
because I started after thesemana completely.

(03:32):
Lamentablemente for this,because I was grabbing this.

(05:20):
We're going to start a littlebit of what I appreciated this
week and the importance ofcertain a year as a podcaster.
It's important that we havemensually a reunion with members

(05:41):
of our programs, including theaccelerator.

(06:13):
But yeah, we have planned at thefinales of November special that
you invited to my productivitycoach, my coach of productivity,
who seemed French Alvarada, butI'm pretty sure we'll have it
here in the podcast, becauseaunque no is podcaster today, I
think it's much for comparisonwith you.

(07:16):
That's my case.

(07:39):
But if you're escuchando andthis is an hour, registrar in
this class especially, becauseif you are in my lista de email
or in our group of WhatsApp,which normally for WhatsApp ya
tienes in the lista de email,invitation solo to the community

(08:01):
of Entre Podcasters para quepuedan enter to this session
that we are doing, which is partof our celebration, is a session
that no one has pitch, that noone, nothing.
It's a session for nuestrosclients that we have decided to
entrepodcasters because Icreated much and I'm feeling

(08:23):
that this podcast has beenconveyed, that they have tantas
interesantes often de darlesaccess to that and compared to
it.
And at the final year, somedynamics that are, more
crecemos, escuchamos examples,and so hopefully you are the who

(08:52):
is the episode, that is in ourlist and registrar.
Lamentablemente when you escuchthis, be the link and interest
and just display, invite ainscribas in our list, email in
our newsletter, we have twonewsletters.
Normally we're in one manner tothe episode of this seminar, my

(09:17):
personal that I screw you theemails of the newsletter, and
this is our community, so wehave invitations especially like
this that we are saying,obviously, invitations of other
classes that we have, theyshould know when they are able
to programs, because that's thequeen communication all the

(09:38):
time.
Um the reality is that my gente,okay, the gente del podcast, del
newsletter, and what's up.

(10:27):
Certainly after three episodes,when we saw the episode of the
gratitude, which was the specialfor Thanksgiving, so we've been
the approach of the events ofBlack Friday and all this.
But in this semana ofThanksgiving, we saw the
importance of the gratitude, andhow it's important to agree to

(10:50):
the university that we are, butlet's talk about a little bit of
what important reconciles whatyou've learned.
And I would say one of the I'm aperfectionist in recuperation,
I'm a workaholic inrecuperation, I'm very good with
me.
That's the reality.

(13:34):
I think if I can do a problemand cost of this quantity,
resuélvela since I think in thismoment, so if it's urgent and
not, okay, no matter what Iresolved, resolve it.
When I fui in via, I did mytarget of credit and if I can
pay and cost of this, resolveand you don't know, and if in a

(13:57):
moment there was a maleinversion that no, this was when
I fui to Europe for a time insummer, I said, I resolved, I
think what the way is thatdinner, not in a position that's
like the things they arranged,and if you have a extra that I'm
gonna pay, I pay.

(14:19):
But with me, it's other history,my gentleman.
I've done much, I think I'm mywife means to append, and I went
horrible, because one of thethings that when I'm at, I think

(14:44):
is you Alessia.
And the YouTube and I'm talkingabout this are one of the things
that I asked to have to myfriends, like Alessia but Mateo,
but Alessia, in one manner,being a mother, I think it's
more, so I served much for this.

(15:05):
But the point is that Mitch inthis event irreemplace of this
list, it's like a frenet.
And a young thing, they're verydurable with me.
And I was, if I was one of myamong people who were in the

(15:28):
risks and the same, and in this,I don't know if she said to them
or did an example just aperfectionism, of how this
perfectionism has a lot ofconsideramos negative, to do

(15:52):
that of it or the entendu inthis moment, and it's what I
mean a little bit more about thegrace, the gracia, my
perfectionism is what I have oneof my values more important,
something at the end of my lifeprofessional, sea excellence.

(16:15):
Because realmente you enter thatyou can serve perfectionista,
and that's where I don't serveperfection, because the reality
is that not perfective.
And so I understand, and I'mgoing to give you this message
to you because there are otherslike you who have been with this

(16:38):
badge that's a honor, but thehonor, but a lot of other lots
of perfectionism.
Really not to work with theperfection, we have to use the
excellence, and the excellenceis the moment.
And the excellence will be well.

(18:40):
And in this energy of November,that is when I began to be like
the cierre, I heard during theyear in Crételo, for sure.
I was talking possibly much ofCrételo, and I encourage that
it's a community in which I'mfunding after 2023, 2024, 2023,

(19:03):
2025, 2023, 2023, when Icommenced in 2023, I was one of
the members of the child whoseemed to Frangela Alvarado, and
she said of certain things, andI was a little bit ruined
because in my other version ofCarolina, I said.
I was of productivity, I wasemprending.

(19:25):
The part is that Mom Goals werevery extensive.
But for what much I connect, isCarolina Maggi, or Carolina
Magie of the podcast, in thismoment is Carolina Maggi of the
Mongols.
And obviously, the Mongo arevery important to productivity.
At the time I said, I thinksomething like what I like.
At the time, I had otherchildren who saw Mamma.

(19:47):
Frankly of Mama, a mamma, but Isaid productivity, and I reckon
if it was October possibly beenin the finale of October,
because I think that inNovember, when I was to Mexico
in my university, I was talkingabout it.
Ella had a session super cool.
I entered and I said that youdon't need the course, you could

(20:09):
see one to one, because I sentthat in a moment where you were
that alguien to a me.
I have a course and do a courseand it's the more option for a
lot of people for how they canwork, at support, lent,

(20:33):
whatever.
But I in this moment needed onesolution.
You can take action because Icertainly have my air and
alguien who meeting me.
So when you're not saying, butwhen I'm talking about Mier,
ella me agarra y me dice, What'she doing?

(20:56):
And I entered a webinar, not awebinar, but a masterclass that
I used, and I dije, I can't gowith you, but no quiero regular,
you can one.
And I was with those semanas,and diseased on the 2025.
This I went because I ayudó,ella me ayudou a ver, o sea,

(21:22):
that's what you do in this partof the year, like all the time
in 2024, obviously the year, andI audited what I was, what I
don't know.
I didn't know that all of thethings that I had, all of the
services that I had that youpensaba that was correct, I
didn't know that we're notbecause no economic, because no

(21:49):
nivel of tempo, no nivel de nadade eso.
Entonces, well, now that ustedespiensen ahorita, in this moment
del año, what was funcionado deeste año.
Porque primero yo estoy.

(22:09):
O sea, si ustedes estánescuchando este podcast, ustedes
son personas que toman action.
Es possible que algunos deustedes sean bastante críticas
así como soy yo, y dirían youdebería haber tomado más action.
Pero lo más probable es que sitú estás aquí escuchando este
podcast es porque tú tomasaction.
Entonces, yo estoy casi 100%segura que tú estás mejor de lo
que estabas el año pasado.

(22:30):
And if you're económicamentelike quisieras estar, ando
siempre siendo sincera, yo noestoy económicamente when
quisiera estar.
So puedo decir que estoy muchomás lejos, tengo mucha gente in
my equipo, estoy siendoasesorada, estoy trabajando con
alguien innovation, notam que meestá vendiendo, me está ayudando
a entrenarme en lo de ventas.
Estuve todo el año trabajandocon Francesca, I have alguien in
operations, mantengo mi equipode siempre, mi diseñadora,

(22:53):
tenemos nuestra coach of exitwho volvió a trabajar con
nosotros.
Entonces, sí, cierto dondequisiera estar, but I'm much
more than what I was the año.
Entonces, I quiero que ustedespensen in all that you have this
a year that has functioned.
Obviously, if you're escuchandoesto, it's because or tienes a

(23:15):
podcast or comenzaste, orquieres un podcast.
What are those episodes thatfunction, what are those
episodes that not, and esosepisodios that no function?
Yo les di el mismo amor que lesdi a los que funcionaron.

(23:40):
In estos días teniendo unaasesoría one a one with my
client, and there's a brinco inthe podcast, and what happened
this year?
What was this year?
Because the year, when I hadthis exercise, I entered many

(24:01):
things.
And in this moment, I was withFrangela, not because you have
to compromise with it, but ifyou contrast an expert, she is a
high performance productivitycoach, and this is what I do.

(25:00):
And I'm valid, it was this, itwas this, it was this, it was
this.
I had to serve formally becauseI had to certainly all the
numbers and today in the air,but I said, This logo.

(25:22):
But I got the document of theair, and this is, and this is,
and this, and this.

(26:27):
Because no one's manner of amap, there are two things that
we are when we go to a pointnumber one is done where we're
obviously very important.
But now I think you agarasGoogle Maps and you learn, no,
you quiero ir a Nueva York.

(26:54):
A New York City para ponerspecificamente.
Yo quiero ir a Times Squares.
Pero si tú no le pones dóndeestás ahorita, Google Maps te va
a mostrar donde está TimesSquare.
Además, te va a mostrar una focode cómo se va a Times Square.
But if you muestras, si tu no esque no muestras, tú no le das el

(27:20):
punto that's in this.
Entonces yo les digo esto porquepara mí has been un cambio.
Yo tengo muchos años haciéndolo.
No sé si es que en esta nuevaetapa de mi vida, and it's a que

(27:42):
ahora se llama Potlatinas, puessencillamente siento que
madurez, que hay cosas que hancambiado, pero in my caso que yo
decidí buscar, yo no estoydiciendo necessariamente que
tienen que hacerlo, pero ha sidoincreíble, ¿no?

(28:11):
And that this person me gave thepreguntas correct, and that you
mean there's the real idea thatmy coach doesn't know, okay, my
coach of productivity, who'sFrankie, no saves necessarily of
my negotiation.

(28:33):
In the sense of how it works thenegotiation of many things.
But Frank produce podcasts,Frank, because it's the same man
that I possibly don't say ofmuch of the negotiations of my
clients, but I say that, likeFrankie's productivity, and I
say these things that I have tosay exactly, I've done that, but

(28:56):
it's for now, it's for that.
And I used to rebot these ideas,and what I've been.
Ojalá ando, I'm gonna escuchthis episode for you to
inscribate and see the link.
And my class that is totallygratuitous, as I said, with
Webinar, I don't want to vendornothing, not you, nor Jennan, no

(29:18):
one will do nothing.
But what important is the partof certain classes like this
that we're gonna say, definitelythe methods of the day and
definitely, and I already knowyour strategy of podcasts, it's
important.

(29:42):
One part that's more importantto certain, and I'm today, we
should start in our numbers,chicken.
There are numbers of negotiationall the time.

(30:10):
In this case, I have to confessthat I had three months possibly
to convince the project thatI've had my cierre formals of.

(31:35):
I mean, I want to see the low,and some mentality that not the
same, but I think that hasfunctionality.
And for example, I invite all ofyou, I don't know if I'm with
Jonathan, so obviously Jonathanhas nothing to say in Pot
Latina, I'm sure that he'sinterested in the negotiation,

(31:56):
but they are very interested inthat, if it's me, I'm family,
I'm obviously content if you arecontent, and it's one of the
things that I'm talking about, Ithink I'm considering the day,
because I'm thinking that okay,I'm my mentor in vendors, I have
my mentor in this, I'm infinancial, but compartment with

(32:22):
alguien, because there arethings that I think that as CEO
that I'm the who I'm doing allthe decisions, I'm the
visionary, I'm the who aresupervising all.

(32:43):
I don't know if the yeah, I'mreally not sure it's something
that I necessarily, but if I usealguien, some type of mentor
that I can compart thisfinanciers, I'm mentors in
finances, not necessarily one toone, no, no, but this is in

(33:09):
those numbers all the time.
That's what the dinner, or theventilation are the gasoline in
our negotiating, and so I canstay in there and the expenses,
of the gas, of thoseingredients, and so that's
important.
This is one of the things thatin this cierre I've been that

(33:31):
the day I can have today moreaccountability.
Neira branding, Sylvia has moreprotagonism in the part of the
Sandra's responsibility in thepart of the entrepreneur like

(33:54):
coach of exit, but I come CEO,I'm looking for this part of
mentors, or I think I do andfeedback and I question.
Because I think a lot of thishappens, that a lot of CEOs, and
for me, the alguien me isquestioning and meeting, a lot

(34:15):
of it is, and not because you dome, but I'm I want to be
challenged.
But I think when I say thesethings, I think I don't know
about other things for me,because when I'm in a
negotiation, I do all thesethings that are happening,
because I don't know.
That's a little bit what I dowith my clients, for the I think

(34:40):
much about the part of theoffer, and this is obviously any
of my copies in my self-way,because I'm not podcasting, but
the reality is that I'm gonna domuch the offer of my clients,
because when I prepared forexponentially with the podcast,
there are wakes in the offer,and we have to send and I

(35:02):
question.
And so I say I think I'm aclient of me that I am, who is
Jenny, who I say, well, it'ssugarian, I'm gonna say
sugerence nothing, and I don'tknow all the sugerences because
they're very recipe, but that'swhat happens, you know?
Because one question is that onewhen it's internal, and with my

(35:23):
offer.
No lock, okay, I include certainthings, but I don't think I mean
me gonna my podcast and I meanthis, and I think that my
mission is in this line, butyou'll tell you one of the

(35:44):
things that obviously you havewecos in my offer.
Because I'm so often that no medoes that are, and there's gente
externe who me ayudan toauditorize me and me say, I
don't know what you're doing.
So I think I think, what yousay, mirame this sales page to
know what, not only a nivel ofcopy, a nivel of offer, what is
it?
So it's one of the cierres thatI held this away and me

(36:07):
function, and this podcast islarge, but this episode is
large, but I'm gonna beinterested.
One of the cute concept of ayear that me funciona was my
palabra this ago that'scúmpletely.
Well I think I'll go to what Idecided at the time and decided
you quisiera, but I send that.

(36:30):
And it's a connected with what Idid at the end of this episode,
that this episode.
But obviously, I preoccupied, Idon't think I prefer much more,

(36:55):
not that I had much, but no, I'mhere, the video trying to get me
a little bit more, but they dowhat they would.
But when I was grab thisepisode, I will do Iceland for
the edit, and I'm gonna submitthe lunch at the house that I

(37:20):
introduced.
And this is one of theapprentices more fucking that
I've had like emprended, becauseone of the flexibility, other
things that I was talking aboutis that my family is super

(37:42):
important, and obviously it'sthe most important in my life,
but not the only importantthing.
This is one of the appends thisyear.
But when I'm here in the house,I try to, because I've got
various days enough, my life isdisordered, and I mean, and I'm
in my life, or something afterthis will be, but not important.

(38:19):
Obviously, if I say I wastalking about my husband, you
still don't have any, noquestion asked, no?
But possibly arregled the cocinano it's important.
And so I did, if I arregle thecoincidence, I'm gonna get the
podcast.

(38:44):
And if you at the semana nopuedo usar because I sent me, I
mean, well, if I send mal, butthis is my compromiso, this is
my compromiso.

(39:09):
Igual, aunque no estoynecessarily don't quisiera
estar, and my exigencia me daque quisiera que estuviese más,
pero when you vote para atrásdigo, ¿sabes qué?
Lo hiciste.
Lo hiciste porque agarraste, andaunque hay moments that function
tan, like the prime project oftelevision that hice this air,
because this ago I hate twoprojects large, the one no

(39:30):
function, always, your clients,no estuviste in negative, but no
hiciste, the more hiciste andlanzaste tu podcast, your
podcast salió todos los semanas,and you iba a dejar que esta
semana no salió.
No.
This no happen.
And you did, you're a gripito,and grab your episode.

(39:53):
Because this is the example thatmy clients are, because the
reality is that you grab theepisodes when you can or when
they Then I have an apprentice,which I was to my clients
because obviously else aremonths in.
Lamentablemente I could grab thebook that I wanted to one day
grab two episodes.
No, one day two episodes ismuch.

(40:18):
I was for my clients, I wouldsay for me, I think the day that
I grabbed are four episodes, andobviously my clients have a
priority in all this.
But one of the things that Ithink before I was in the bank
that I was doing was that forthe day that we were camping,

(40:40):
volvemos to the clients sealooks important nothing that
seems the only, no?
But I've got unos that aregraduation.

(41:10):
Sea que sea one episodes, fijo,o sea que two trimestre, six
episodes.
Punto.
No me interesa más nada.
And if this significa que I haveto grab, the Done For You don't
get full, sino because this isothers that I appreciate that me

(41:36):
parece important and that areayudding.
I think obviously that thepodcast and the consistency and
the constancy are what function.

(42:33):
I have much of entertainingLinkedIn.
But I think I'm going to episodethe semana, but it's what I
functioned.
I think I would say that's whatI functioned.
Instagram this year, I functionthe ads, and much that I got for

(42:59):
the ads of Instagram, but thecontention organic not so,
nothing, it's the reality of me.
But if you have a strategy ofcontention, I have a strategy of

(43:20):
contention.
Look at that organic inInstagram is siren.
Or the publications regularly,what I'm going to say is my
historians.

(45:06):
Ahora sí me despido y nos vemosen otra oportunidad aquí en
Entre Podcasters Podcast.
Chao,
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