Escape Your Limits & LIFTS
ESCAPE YOUR LIMITS: Inside the minds of fitness industry influencers. Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success. LIFTS: Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast.
Episodes
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal sit down with Brian von Ancken, wellness entrepreneur and mastermind community leader, to dive into the future of fitness, biohacking, and collaborative innovation. From protein cold foam to recovery clogs, a...
In this special LIFTS recap episode, hosts Matthew Januszek and Mohammed Iqbal are joined by fitness futurist Emma Barry to reflect on their shared experience at the Athletech News Innovation Summit in New York. From immersive biohacks to political debates, the conversation gets real, raw, and reveals what’s next for the fitness industry.
This episode covers:
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
This week, Matthew and Mohammed are joined by product strategy expert Ben Foster, former Chief Product Officer at Whoop. Together, they unpack the latest controversies in wearable tech, including Whoop 5.0’s backlash, fitness subscription models, and what it really means to build customer-centri...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
This week, Matthew and Mohammed are joined by Debra Strougo (co-founder of Row House) to explore the cutting edge of wellness. From biohacking breakthroughs at the Dave ...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
This week, Matthew and Mo dive deep into the evolving landscape of fitness tech. From the exploding smart ring market and wearables like Oura, Ultrahuman, and Bond, to the rise of sleep-focused products like AGZ and Athletic Greens, we examine what's real, what's hype, and how to stay ahead.
We also cover EOS Fitness...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Julian Barnes, Co-founder and CEO of BFS.
Julian unpacks critical trends shaping boutique fitness—like the explosive growth of Pilates studios, the impact of tariffs on equipment pricing, and the secre...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by ...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest
Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mohammed Iqbal,
Founder & CEO of SweatWorks attended FIBO in Cologne, Germany. (correct
location?)
In part 1 of this episode, Matthew and Mohammed are joined by:
- Gregory Gird, Marketing Manager of Octiv
- Grace McNamara, Partnerships Direcetor EMEA at ...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.
In this LIFT...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest
Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder &
CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.
In part 2 of this episode, Matthew and Mo are joined by:
- Michelle Dand, Head of Fitness Product and Programming of David Lloyd.
- Benjamin Roth, Co-Founder and CEO of Urban S...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended EHFF 2025 in Cologne, Germany.
In part 1 of this LIFTS episode, Matthew and Mo are joined by:
- Herman Rutgers, Ambassador at Eu...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.
In this LIFT...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended Connected Health & Fitness Summit event in ...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, CSO of ABC Fitness attended HFA 2025 in Las Vegas.
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.
In this LIFTS ...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks attended PerformX 2025.
In this LIFT...
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
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