Essential Marketing Podcast
A regular update on all things marketing for the busy professional who just wants to cut through the jargon. This podcast is presented by David Laud a Chartered Marketer and CEO of a UK law firm.
Episodes
Essential Marketing with David Laud
In this episode David explores the increasing trend of companies to outsource customer care to artificial intelligence technology.
From Auto Renewal accounts to WebChats customers are being treated to an array of options but they are often left far from satisfied. Why is that and what can we do?
David also shares his experience of two recently released applications that can significa...
This latest edition of Essential Marketing features the thorny issue of reputation management and the all too frequently demonstrated risks of social media. It's an area we should remain constantly alert to.
There's a also a quirky tale of kettles and dance which actually has a very interesting message. It's not always the obvious matters of marketing that create the greatest return.
A brief piece on a...
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