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March 15, 2018 21 mins

Do you know what the single most important thing is to include on your website? It is so essential to your site, that without this element, you could be throwing away half your potential business, or more!

In this episode, we talk about that and a whole lot more. You’ll find out what’s essential to your website to make your digital marketing most effective.

This is episode ESB007 titled Website Essentials for Your Estate Sale Business: How To Turn Your Website into a Digital Marketing Machine!

If you’re like most business people today, you accept the idea that your business should have a website. You probably already have a website, or you’re planning to have one. There’s clearly a promotional benefit to have an online presence.

But what’s often less clear, is how to insure you’re actually getting benefits from your site.

The purpose of a website is to help you get and keep customers. Just like every other promotional activity you undertake.

But a website is more complex than most promotions. It’s ongoing and requires updating and maintenance. It has a number of elements that all need to work together.

And some of these elements are are more important than others. There is, in fact, one element that’s critical. Overlook it, and you could doom your site to near uselessness for your marketing.

In this episode we look at the nine key elements of an effective website. Each is described briefly and its importance explained.

Listen now to this episode of the Estate Sale Business podcast. Brought to you by EstateSaleBiz.com and hosted by Ronald Andrew Murphy.

This podcast is powered by Pinecast.

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