He Closes 20+ Deals a Month with Leads Most Investors Throw Away

Most investors miss these deals—here’s how Rich turns “trash leads” into big profits. Most wholesalers toss leads that don’t fit the typical model. But Rich Wonders figured out how to close over 20 deals a month from the same “dead leads” most people ignore. In this episode, I dive deep into Rich’s unique novation strategy, how he qualifies sellers, why small towns are goldmines, and what he does differently to make sellers love the process. If you’re tired of chasing cold leads or spending more than you make on PPC, this convo will change the game. I’m all about helping you build a business of freedom and impact—and Rich is living proof it’s possible when you simplify, systematize, and focus on what actually works. --------------------- Quotes from the Episode: "Simple scales, fancy fails. I’ve built everything around that." "We close 20 to 30 deals a month with leads most people throw away." "You don’t have to remodel—just deliver the result on a silver platter." --------------------- References and Mentions: novationjv.com Novation King on Instagram & YouTube Brent Daniels / TTP PropStream Think and Grow Rich Outwitting the Devil The Screwtape Letters --------------------- Chapters: 00:00 – Intro: Turning Trash Leads into Deals 01:10 – Meet Rich Wonders + Why This Episode Matters 03:30 – The Power of Follow-Up: Over Half of Rich’s Deals 06:00 – How Rich Closes 20–30 Deals a Month 08:45 – Rich’s First Real Estate Flop + Lessons Learned 14:10 – From Selling Vacuums to Building a Real Estate Machine 18:20 – The Turning Point: Getting Back on Track 22:05 – Where Rich Gets His Leads (Hint: Other Wholesalers) 26:00 – What Makes a “Trash Lead” Profitable 28:45 – Small Towns = Big Opportunity 32:15 – Rich’s 3-Phase Sales Strategy Explained 36:00 – What Sets His Novation Model Apart 40:20 – Lead Qualification: Who’s a Fit for Novations? 43:40 – Comping & Making Offers (No Rehab Needed) 49:20 – Why His Model Is Built to Scale 54:00 – Red Flags: When Novations Might Not Work 57:20 – Silver Platter Strategy: Positioning with Sellers 1:01:15 – Seller Psychology & Frame Control Tips 1:05:40 – Real Sales Feedback: What His Team Gets Wrong 1:09:00 – Positioning vs. Chasing: Making Sellers Want You 1:13:30 – Fire Round: Book Recs, Advice, and What Drives Rich 1:20:15 – Final Thoughts + How to Partner with Rich --------------------- ➨Our Evergreen Marketing Podcast: https://plnk.to/Carrot ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.

➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF 

➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot 

➨Instagram: https://www.instagram.com/getcarrot/ 

➨Take a demo of Carrot.com: https://carrot.ly/GQ8I

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