Free Tool to legally and ethically follow anything on the internet you like

Welcome to another edition of the Expand the Business Podcast. I am your host Casey Eberhart and, in this episode, we will examine a free tool that will allow you to legally and ethically follow anything on the internet you like. 

This tool is called Google Alerts and when used properly it can keep you up to date on important concepts, topics, and mentions for your brand and business. 

Listen to the full episode to learn all the applications of Google Alerts for your business.

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Episode Transcript Below:

Casey Eberhart: Well, good morning, evening, afternoon, wherever you are in the world. I want to welcome you to a short form version of expandthebusiness.com. So if you are into podcasting and listening to podcasts, please check out Expand the Business wherever you download your podcasting. And if you want some free goodies, head over to expandthebusiness.com. We've got some great freebies over there, some great goodies for you over there. And again that is at expandthebusiness.com.

Casey Eberhart: Hello everybody, my name is Casey Eberhart, hailing from Los Angeles, California. And it is my pleasure and honor to hang out with you a little bit today and just talk about one of the tools that you can use in your arsenal of tools to grow and expand your business.

Casey Eberhart: So today I want to talk to you about a simple, easy tool that is free, favorite four-letter word that will allow you to essentially spy on legally and ethically anything going on all over the Internet in real time. Well, almost real time. Maybe about a 12-hour lag. So here is the tool.

Casey Eberhart: The tool and the resource are Google Alerts. So Google Alerts are simply a tool that allows you to put in key words, competitors' names, things like that. And it will send you an email every single day or weekly, combined with everything that came out on the Internet the previous day.

Casey Eberhart: So we actually made a list of things that we use Google Alerts for across our portfolio of businesses. And so let's just go through the things that you can use Google Alerts for to spy on your competition, to spy on your own business. I hate the word spy, but it allows you to take a peak in what's being put on the Internet about whatever topic you want.

Casey Eberhart: So for example, if you are going to write a blog post or you want to see when your blog post shows up on Google or shows up on the Internet, you might put the keywords for your article. I one time did a blog post on creating a thank you note after a job interview. So what I did was I set up a Google Alert to go in and say, "Thank you card after interview," and I was able to see when that article actually hit Google two or three days later simply because I had already set up a Google Alert for that.

Casey Eberhart: You could put in your hobbies in Google Alerts. So if your hobby is beekeeping, you could put in beekeeping and every day Google will send you an email that says, "Hey, here are all the new things that happened on the Internet today about beekeeping," and you could do that for any hobby. Paddleboarding, beekeeping, Harley Davidson's, whatever your hobby is, you could put that in a Google Alert.

Casey Eberhart: Then next up, if you are a speaker, trainer, or coach, you could use Google Alerts to generate leads for your business. Let me give you an exampl