This episode sees us catch up with Roger Berman of Zenworks.
With over 30 years of experience in Japan, as both licensing agent and consultant, Roger is very well placed to help us understand what licensing is, and the state of the Japanese market for generating brand recognition. A very informative conversation, and some very useful information for anyone looking to bring their brand to the Japanese market, work with licensees and boost brand identity. We have a particular focus on the incredibly wide reach of characters in Japan.
We talk about the market for characters among a wide and increasingly older demographic in Japan. And of course, the value of having characters linked with the ever-important manga and anime market in Japan, that has been increasing in prominence globally. We also touch on the rise of the V-Tuber, with Roger name-checking youtube.com/@GawrGura.
9 years ago Roger spoke to Export to Japan for a live webinar. We are well overdue a catch up!
Find out more about ZenWorks at https://www.zenworks.jp/
-------------------------------------------------
The Export to Japan Podcast series is supported by The Foundation for International Trade and Industrial Co-operation (ITIC).
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!