What does it take to build a million-dollar business in your first year? Alexis Eizinas did just that. After decades in the beauty industry, she saw a gap—real, science-backed products for women embracing their natural silver hair. Silvering Beauty quickly soared past $1 million, but this is more than a business—it’s a movement. Alexis is redefining beauty standards and proving that wisdom is beautiful. As someone on my own silvering journey, this conversation feels personal, and I can’t wait for you to hear her insights.
In This Episode:
How Alexis Eizinas built a $1 million business in just one year by identifying an untapped market—women embracing their natural silver hair—and turning it into a thriving beauty brand.
Her bold decision to leave a high-paying job and self-fund Silvering Beauty, taking a leap of faith to create products she believed in.
The challenges of launching a beauty startup during COVID, from supply chain disruptions to formulating high-quality, non-toxic products while staying true to sustainability.
How she strategically scaled Silvering Beauty, leveraging her deep industry experience, a powerful brand message, and a loyal community of women redefining beauty.
The mindset, resilience, and business strategies that fueled her rapid success, proving that purpose-driven brands can achieve massive growth.
Her mission beyond business—removing shame around silver hair, celebrating confidence at every age, and shaping a more inclusive beauty industry.
Alexis Eizinas is the founder of Silvering, a beauty brand dedicated to empowering women to embrace their natural silver hair. Born in Canada in 1973, Alexis was inspired by her silver-haired mother and her own decision to stop dyeing her hair during pregnancy in 2008. With over a decade as an international high-fashion model and 20+ years as a creative director in beauty marketing, she leveraged her industry expertise to launch Silvering in 2022. Leaving a high-paying job to self-fund her vision, Alexis is redefining beauty standards, helping women feel confident, radiant, and celebrated in their silvering hair.
“The best walking billboards for women are women.” ~Alexis Eizinas
To learn more about Alexis, visit her website. You can also connect with her on Instagram and Facebook.
Alexis Eizinas's Show Notes