What Are the Best Marketing Strategies for Women Entrepreneurs with Kris Howery

If you’ve ever felt like your marketing isn’t quite landing—or like you’re doing all the things but not gaining real traction—you’re going to love this conversation with my long-time friend Kris Howery.

In today’s episode, Kami Guildner and Kris Howery talk about how to recognize your right-fit clients, what marketing mistakes to avoid as you scale, and how clarity becomes a growth accelerant. Kris brings a rare blend of big-brand savvy and soulful alignment—and her insights are going to spark ideas for how you can fine-tune your next season of growth.

In This Episode:

• Learn how aligning your company’s value proposition with your ideal clients creates effortless momentum, ignites business growth, and fuels visibility strategies that expand thought leadership into scalable opportunities.
• Explore how women entrepreneurs can stop trying to do it all, focus on client attraction strategies that align with their zone of genius, and confidently choose marketing paths that accelerate business growth, visibility, and time prosperity.
• Understand the biggest marketing mistake women entrepreneurs make by focusing too much on themselves instead of their ideal clients, and how shifting to authentic, client-centered strategies can transform visibility, sales, and long-term business growth.
• Gain insights on how go-to-market strategy, client-centered research, and bringing your team along can fuel scalable business growth, empower entrepreneurs with authentic marketing, and create powerful momentum for sales and visibility.
• Learn how Kris’s journey with Kami Guildner’s mastermind gave her clarity, community, and the confidence to focus on right-fit clients, transforming her revenue and accelerating her path to business growth.

Kris Howery is the founder of Agentive Marketing, where she helps entrepreneurs and business owners find the clarity and confidence to grow their companies in bold new ways. Before starting her own firm, Kris built her career in marketing with organizations like S&P Global, IBM, and Sproule, learning firsthand how strategy and storytelling can unlock growth — and how easily those two can fall out of sync. She believes your ideal client is an expression of you. When a business understands who it serves best and aligns that with its value proposition, marketing stops feeling like noise, and growth flows naturally.

About the Host:

Kami Guildner believes women’s voices matter. She is a connector. A storyteller. A business coach for high vibe women entrepreneurs helping them #RaiseUP their Voice, Vision and Visibility for Impact and Business Growth.

Kami helps her clients build businesses they love with more time prosperity and more wealth prosperity. She weaves soulful-inspiration into mindful business strategies, and this Soul+Strategy™ approach to business helps her clients succeed in business and worldly impact.

Her clients scale and grow their businesses with a more feminine, abundant approach. Her community of entrepreneurs is creating a new paradigm of entrepreneurship, helping each other raise up in a ripple effect of impact. Her clients have gone on to reach extraordinary heights as consultants, coaches and leaders – achieving exponential revenue growth, landing on big stages, starting software companies, launching new professional organizations, transforming corporate cultures and transforming lives. They are influential and they are changemakers.

Kami is the founder of the Extraordinary Women Ignite Conference and host of the award-winning Extraordinary Women Radio™. She is the best-selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and was named to the 2020 Twenty-Five Most Powerful Women in Business List by the Colorado Women’s Chamber of Commerce.

“When a business’s value proposition truly aligns with the right client profile, there’s a kind of magic that happens.” ~Kris Howery

To learn more about Kris, visit her website. You can also connect with her on .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}