Ask an entrepreneur: “what keeps you up at night?” They’ve heard The Question before and have an answer at the ready. But they’ll make you wait through a feigned moment of reflection before they launch into it.
Investors play the game, too. Get a group of them together and, invariably, one of them will pose The Question whenever an entrepreneur does a pitch. All present will nod knowingly as the collective’s secret weapon is unleashed. The entrepreneur’s perfectly timed pause, then, answer (the latter, offered with the gravity of a Churchill wartime address) only add to the excitement. Theatrics and reality merge, and all present will walk away convinced of the truth of the seemingly revelatory moment.
Join the Innovation Blab in a discussion with Jamie Magrill and Anna Frumkin of DECAP Research and Development, Inc., a Canadian startup that aims to change the way hospital and healthcare workers dispose of syringes. Don’t worry, we don’t pose The Question to Jamie and Anna. We do get close, however, and some may find the discussion that ensues amusing. Have a listen …
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