Ever been to a store to buy a thing and all they had at the store was just things to buy? Just go in, get it, and leave? Well that kind of transaction isn't enough for some brands, especially big ones, who want you to have a whole experience while at the store — maybe get a beer and draw a picture, see a DJ do a set, skate on a skateboard. In this episode, we chit chat about the new retail trend of experiential stores. Is it a coincidence that they are coming along at a time when traditional retail is dying and online shopping is easier and more popular than ever? We think not.
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