Episode 4 – Marketing and Audience Development

You’ve chosen the platform, you’ve booked the films now how do you reach audiences to tell them?
For this podcast Hugh and Sara take a deep dive into audience development and marketing for online work. Joined by Ellen Reay (QFT) and Jo Taylor-Hitchinson (Birds Eye View and freelance consultant), this podcast covers how to keep connected with your audience while screens are dark, what challenges venues have faced and what the opportunities long term audience development opportunities may be.

The Moving Pictures Podcast series forms part of a wider Moving Pictures Programme of training and mentoring for Film Hub NI Members. Sincere thanks to Northern Ireland Screen for supporting this initiative through the Department for Communities.

Every effort has been made to provide a quality listening experience but please note that these recordings were made during January – March 2021 in our homes over Zoom so the sound quality may, at times, be patchy. Many thanks to our wonderful producer, Stephen Mullan, for all his hard work recording and editing this work under difficult circumstances.

Support the show

Supported by National Lottery funds, Film Hub NI was established in 2013 by Queen’s Film Theatre, Belfast in their capacity as NI’s BFI Film Hub Lead Organisation (FHLO). FHNI works to support the creativity and energy of the film exhibition sector across NI and ensure a wide range of film is available to audiences right across the country.

The BFI Film Audience Network (FAN) is made up of 8 Film Hubs which cover the whole of the UK. Each Film Hub is led by a Film Hub Lead Organisation (FHLO) that receives funding from the BFI to deliver extensive programming, audience development activity and support sector training in their region.

Click here for more information on the scope of work carried out across the FAN.