A Hollywood Insider's Look At Marketing Hits And Flops - Jim Fredrick

Our new book... STORY QUESTIONS: How To Unlock Your Story One Question At A Time https://payhip.com/b/ZTvq9 Watch the video version of this podcast here: https://www.youtube.com/watch?v=DLDnAbYRjWQ 0:00 - Hollywood Insider Reveals The Truth About Selling Movies For A Living 14:07 - Why The Greatest Movie Of All Time... Was A Box Office Failure 27:36 - There Was A Time When Studios Wanted To Make The Best Movies Possible 41:11 - Hollywood Insider Says This Is Still The Best Way To Market A Movie 51:46 - Former Studio Executive Explains Why Movie Trailers Sometimes Reveal Everything 1:07:15 - How I Became Stanley Kubrick For One Week 1:16:30 - How Marketing Can Save A Movie 1:30:01 - Former Studio Executive's Advice On Selling A Movie BUY THE BOOK - OPENING WEEKEND: An Insider's Look at Marketing Hollywood's Hits and Flops https://amzn.to/3APylgR After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment, senior vice president of creative advertising at Warner Bros. and executive vice president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing. Across a span of 35 years, Fredrick’s roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise. He has helped produce more than 196 film marketing campaigns. His memoir, Opening Weekend, explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies. CONNECT WITH JIM FREDRICK https://www.chapman.edu/our-faculty/jim-fredrick