Most people think prospects and customers buy based on price. But they're missing something important. And if you're missing it too, it's definitely costing you clients.
But don't worry, because in this episode I'll share this missing piece and show you how to use it to get more high-value clients. I'll also help you see how to differentiate yourself from your competition, and why this ability is critical to your success.
This is one of the most valuable episodes I've ever recorded. Worth listening to again and again.
Listen now!
Show highlights include:
- The key success principle, overlooked by most advisors, that unlocks your ability to charge the rates you deserve. (0:31)
- How to make selling a $100 financial plan impossible, and a $10,000 plan simple. (2:33)
- Delicious lesson waffles can teach you about financial services. (4:25)
- Questions prospects ask themselves but won't say out loud. Grow your client roster by knowing how to answer these. (7:47)
- How to make price resistance vanish into thin air and turn skeptics into clients. (8:22)
- "Ethical FOMO" you can give your prospects that makes choosing you a no-brainer. (14:19)
- Surprising reason you'll never sell a $10,000 financial plan by proving it's worth $10,000. (20:00)
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!