292: Use the 50% Rule to Compete In a League of Your Own

What if the secret to standing out and achieving unmatched success was about doing less, not more? Today, we’re joined by former corporate CEO turned professional pot-stirrer, Erin Hatzikostas, to explore how her 50% Rule can help you throw out half the playbook and start competing in a league of your own by embracing authenticity in bold and unexpected ways!

Erin is a global keynote speaker, author, co-host of the podcast, b Cause Work Doesn’t Have to Suck, and coach-consultant. With two books under her belt, including the recently released The 50% Rule, Erin shares what it truly means to be authentic and how it can become your strategic edge.

In this episode, she reveals the data-driven benefits of authenticity in the workplace, how something as simple as your out-of-office notification can spark authenticity, and why the 50% Rule is both an authenticity hack and the formula for transforming from underdog to unmatched success without working harder, doing more, or being better.

You’ll walk away with actionable insights on how to embrace your authentic self, strategically stand out in competitive environments, and apply The 50% Rule to foster innovation, build trust, and achieve success. This episode is packed with stories, tips, and a powerful framework for anyone looking to elevate their career or business. You won’t want to miss it!

 

Key Highlights From This Episode:

• Erin’s unique definition of authenticity (and why it isn’t all about you!) [04:04]
• What it takes to be an authentic leader and how it can be a strategic advantage. [06:35]
• Data-driven benefits of authenticity in the workplace, from employees to the C-suite. [11:03]
• The crucial distinction between being authentic and doing authentic. [20:45]
• A simple, actionable tip to help you expose who you are in the service of others. [27:12]
• Where the 50% Rule came from and why it’s so impactful in all areas of life. [29:26]
• How to toss out half the rulebook and begin competing in a league of your own. [33:41]
• The power of storytelling: the most underutilized authentic leadership strategy. [36:52]
• Ways that you can connect with Erin, read her books, and soak up her wisdom. [38:21]

 

For More Information:

b Authentic Inc.

Erin Hatzikostas on LinkedIn

Erin Hatzikostas on Instagram

Erin Hatzikostas on Facebook

Erin Hatzikostas on YouTube

 

Links Mentioned in Today’s Episode:

Watch Erin’s TEDx Talk, 'Why You Don't Have to Compromise For Your Career'

Get your copies of Erin’s books, The 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own and .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}