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April 3, 2025 50 mins

The moment you choose to change your relationship to money is the moment you change every single generation ahead of you.

In this episode of Finding Brave, top financial wellbeing speaker, multi-award-winning Financial Coach, and international author Catherine Morgan joins us to talk about a vitally important topic: when money feels dangerous and how to heal our survival response to wealth.

A Financial Wellbeing Speaker, multi-award-winning Financial Coach, and international author of the bestselling book It's Not About the Money, Catherine presents a trauma-informed psychological approach to money. As the founder of The Money Panel®, Catherine trains financial professionals through her acclaimed Financial Coach Certification program, and works with consumers through empowering courses and retreats.  Recognized as one of the top 32 female entrepreneurs by Business Leader, her expertise has been featured in a wide array of top media and her podcast It’s Not About The Money is in the top 0.5% in the world.

Catherine’s journey into financial coaching began with her own realization of how emotions and money are deeply connected. She unpacks the hidden blueprint of abundance that we inherit, particularly from maternal relationships, and how these subconscious beliefs can impact our financial well-being.

We also discuss the core beliefs that influence financial health, as well as the new paradigms of wealth, expansion, and contraction. Catherine sheds light on the powerful emotions of shame and guilt around money, how they manifest in the body, and the essential practice of reclaiming your worth beyond financial status.

Finally, Catherine offers a simple yet transformative piece of advice that is relevant for everyone, no matter where they are in their financial journey. Through forgiveness work and deep self-acceptance, she reveals how we can release financial fear and step into a healthier, more empowered and loving relationship with money.

If you’re ready to shift your financial story and experience and embrace true wealth as it feels most heart-aligned for you, this episode is a must-listen.

 

Key Points From This Episode: 

  • Welcome to Catherine Morgan, who is also featured in the Finding Brave Episode 205 and 206 in our 2-part series about Building Financial Wellbeing Into the Heart of Your Life and Work. [02:11]
  • Catherine’s first experiences of the connections between emotions and money. [06:20]
  • The blueprint of abundance that we inherit from our maternal relationships. [12:11]
  • Core beliefs that influence your financial health and more. [19:30]
  • New paradigms of wealth and money and what it means to expand and contract with wealth. [26:04]
  • Understanding that “you are not your money” - observing shame and guilt about money in the body and reclaiming your worth beyond money. [34:23]
  • A potent piece of practical advice that is relevant for every individual on a way to recognize and heal your relationship with money. [40:27]
  • Defining wealth on a personal level, beyond financial success. [45:25]

 

For More Information:

Catherine Morgan

Catherine Morgan on X
Catherine Morgan on Instagram

Catherine Morgan on LinkedIn

The Money Panel
Wealthy Women Community

 

Links Mentioned in Today’s Episode:

Catherine’s Quiz, What’s Your Money Storytypes?

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