FIR Podcast Network

FIR Podcast Network

For Immediate Release: Podcasts for Communicators

Episodes

September 1, 2025 26 mins

Posts and videos featuring Generative Engine Optimization (GEO) hacks and formulas are flooding the web. We reported recently on one such hack focusing on press releases. But when you consider the kind of content on which the AI models rely for their answers, it may be more efficient to revert to good, old-fashioned PR and marketing.
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The post FIR #479: Hacking AI Optimization vs. Doing the Hard Work appeared...

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For a while, businesses were flexing their social responsibility muscles, weighing in on public policy matters that affected them or their stakeholders. These days, not so much, with leaders fearing reprisal for speaking out. But silence can have its own consequences. Also in this episode: The gap between AI expectations and reality; rent-a-mob services damage the fragile reputation of the public relations profession; too many peop...

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With numerous competing business priorities demanding attention, and government policy decisions often pushing sustainability to the back of the agenda, organizational communication professionals play a critical role in keeping sustainability front and center. We are uniquely positioned to connect sustainability to the organization’s purpose, values, and long-term success, ensuring it is viewed not as an... Continue Reading &#...

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August 18, 2025 20 mins

User-generated content is at a turning point. With generative AI models cranking out tons of slop, content repositories are being polluted with low-quality, often useless material. No website is more vulnerable than Wikipedia, the open-source reference site populated entirely with articles created (and revised) by users. How Wikipedia is handling the issue -- in light of its strict governance policies -- is worth watching, especial...

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Swarms of consultants descend on companies that have engaged their firms, racking up billable hours and cranking out PowerPoint presentations that summarize the data they've analyzed. That business model is at risk, given the amount of that work that AI can now handle. Recognizing the threat, some consulting firms are actively reengineering their businesses, with McKinsey out in front. In this short midweek episode, Shel and Nevill...

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In this episode, Chip and Gini explore the impact of AI on client expectations.
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The post ALP 279: Setting client expectations in the AI era appeared first on FIR Podcast Network.

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It has been 12 years since Google shut down Google Reader, its popular RSS news reader. The rise of social media newsfeeds had rendered RSS useless for many people, and declining usage led Google to sunset it.

But RSS feeds never went away. Many websites still make them available; they're baked into most blogging utilities; and podcasting relies heavily on RSS feeds for distribution of audio and video files.

As algorithms determine...

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In this episode, Chip and Gini focus on the issue of employees over-servicing clients.
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The post ALP 278: What to do when agency employees continue to over-service clients appeared first on FIR Podcast Network.

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Emily Allard shares her journey from being a professional softball player to starting her own sports marketing agency focused on women's athletics.
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