Gaining Tattoo Clients the Analog Way | Gabe Ripley - Fireside Tattoo Podcast

Episode Transcript
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(00:00):
Hey, friends, welcome to the fireside.
Always excited to have you back herefor a brand new episode.
And we have a great one todaywith my buddy Gabe Ripley.
Gabe Ripley runs tattoo.
Now you may know him from that.Reinventing the tattoo.
He is a partnerin, Tattoo Career Builders.
He has been doing techie stuffin the tattoo world for probably 30 years
or so, 25 to 30 years,and we partner on the Paradise Tattoo

(00:23):
gathering, togetherand several other projects over the years.
And, it was just fun to sit downand talk a little bit about the state
of tattooing today, right hereat this point in time, in the winter,
of 2025, the January, February of 2025,
in our inside fireside tattoo club.
And just in general, I've been hearinga lot of talk about tattooing

(00:45):
slowing down.
A lot of our clubmembers are struggling financially,
with cancellationsand people just not booking,
just not having a lot of appointmentson the books.
So I thought I would sit down with Gabebecause he has a lot of really great ideas
on, on how to solve problems like thatfor many years.
Gabe, on the off the map tattooerwas a partner and off the map tattoo,

(01:05):
which had several locations aroundthe country and around the world, really,
and had a steady stream of guest artistsand a lot of, resident artists.
And, he played with a lot of different ideas,
experimented with a lot of ideason how to get clients into the shop.
And so a lot of the thingsthat he was doing back
then, you know, ten, 15 years agoor more are still relevant today.

(01:27):
And that maybe even more relevant today,as we're also dependent
on, digital marketingreaching out to people digitally.
He has some more analog ideasthat might end up being more effective.
So I thought it was importantto get him in front of you guys.
And in case you are having issueslike that, maybe you can try
a couple of Gabe’s methods and maybethey'll get some clients in your chair.
Also, if you get any valueout of this episode on March the 23rd,

(01:50):
2025, Gabe and I are going to be doing a
a live, online sort of workshopwhere I'm going
to start the workshop off with myFind Your Style seminar,
kind of a an adapted version of it,an updated version of it.
We'll, we'll kind of help youto discover your unique mark
making some of my tricks and hacksfor, stealing cleverly

(02:13):
from other folks, from other artists,from your favorite artists.
And then, Gabe is going to pick it upwhere I leave off and,
help you focus on marketing that styleand finding the right fit clients.
So that's something that we're going to
put togetheronline seminar March the 23rd, 2025.
I will leave a link to the landing pagefor that so you can learn more.
As of the time of recording this,

(02:33):
I don't have all the detailsfor start time and all that,
but if you go to the landing page,you'll be able to sign up for it.
I think that's about it.Let's go ahead and get to the episode.
And I.
Work with online kind of communities.
Tattoo communities are all about workwith reinventing.
But with the fireside community,a lot of people were talking about

(02:55):
not being very busy lately,having a lot of cancellations.
I've had some cancellations as well,probably.
You know,it feels like more than most years, but
we've had this conversation in the club.
Some like,
you know, how every summerdo you think it's hotter than the summer
before or colder than the winterbefore inside people?
Well, that's actually technically well,that's technically true.

(03:15):
But you know, you're always like,I swear it's not normally this.
I actually, but, you know,
so I don't know,I feel like January is always like this.
And, you know,I don't really measure by year over year.
I know I could go backand look at QuickBooks probably, and,
and find out if I'm actually slower.
But the sentiment from mosteveryone feels like that

(03:35):
they're slowerthan they have been in some time.
Or you get that same type of,yeah, you know, I think that there's
for the first time, really,there is, an overabundance of tech.
No, no, no. Well maybe not. Well we'll see.
There's way more tattooersand there ever have been before.
And they're better, really? Like,you know, something?
There's a lot more bad tattooers,but there's a lot more good tattoos

(03:57):
and better tattooersand fucking more awesome tattooers,
than there ever has been. Right.
And so there's more clients also.
Right?
So like, even thoughand I don't know where we're topping off,
I used to say in the seminar, you know,ten years ago that like 30% of America
was tattooed, you know, between 18and 60 or 50 wherever it was.
And that means that half of Americawanted to be tattooed.

(04:19):
And now half of America,I think, is tattooed, you know, and that's
in a bracket now, like to 70% ofAmerica want to get tattooed.
I don't know, at some point,
you know, there's going to be, you know,we can't talk to everybody, right.
Like there's going to be the rebelliouspeople who don't want to get tattooed.
But anyways, my main point is for me,it feels like, you know, the tattooing
itself could still be growing,but there's there's more tattooers.

(04:41):
So the supply and demand is somethinglike we've never seen and,
you know, Tattooers were coming through,you know, Covid times.
There was a lot of people who got, youknow, had to shut down for long periods,
and were hurting.
And it had that whole ordealto deal with.
There was a lot of tattooerswho then, you know, were swamped
and people had money and getting an extra,you know, 600 a week or whatever.

(05:03):
It was great.
And, so then there was,you know, a good run, right?
And so now all of a sudden
there's like more, more tattooersthan there ever have been.
The supply demands shifting, you know,so, like, I have a lot of clients
and I know a lot of tattoo shopsthat are still busy enough.
Right. They've been sending outtheir emails like usual.
They've been having their, you know,client appreciation parties like normal or

(05:26):
they're just really nice to their clientsand pay attention like they should.
You know, it's not like across the boardeveryone is slow.
Now, that said, yeah,there's definitely, you know, amazing
tattooers who are not nearly as bookedas they have been.
And then some people who are you know,straight up like, oh, wait, you know,
I think I got left,you know, behind a little bit.

(05:46):
I got to hustle and you know, but again,I think there's, there's, there's like
level one marketing, you things, you know,that people can do that often consider.
What would you do, what would you considerlevel one that people could do together.
So like you, you know,I know it's a lot of work.
I know it's work.
But like just posters out on the streets,right?
You know, with a QR codethat goes to a really easy to,

(06:07):
to fill out consultation formthat you actually respond to.
Right.
But like, you know, even with phonenumbers, like your portfolio of awesome
artwork, either if it's a full tattooor a couple tattoos, oh.
On the streets in front of people.
I mean, again, if it doesn't work
and maybe, you know,people want to get tattooed by,
maybe you should get another jobright now.
But the point is like,
that's a way for youto get your portfolios in front of people,

(06:30):
go to the rock and roll clubs, you know,rock, you know, pass out fliers, right?
Right.
Like that's street team stuffthat, you know, you know,
might be weird for a corporate kind of,you know, tattoo shop with lots of glitz
or whatever bling to be like, passing outfliers to kids at rock and roll shows.
Right?
But main point is like,
that's that's one part,like the street team posters and stuff.

(06:51):
There's the digital. See that a lot.
I don't know if that's a good idea.I've never done that personally.
But I, you know, we've talked beforeabout how you and I know you're,
you're big on, on traditionalkind of print, advertising and stuff.
And, backwhen you guys did your mini magazines with
or off the map, that stuffreally grabbed attention, I think.

(07:12):
I'm sure it was effective.
Different kind of marketing tool for me.
It's always the dance back and forthbetween virtual and real.
Right.
And so to your point,I love real tactile stuff.
And it works.
You know, I was sending picturesto some of my other tattooers in a,
in the TattooNOW roundtable of, of a,I was at a coffee shop
and there was postersand there was a whole lot of posters out,

(07:35):
and I sent a picture. I'm like,what's missing?
And they're like, I don't know what. I'mlike a fucking tattoo shop poster.
Like, like people at a coffee shopsitting around waiting for the coffee
I shouldn't be looking at. Awesome.
Do you knowtattoo designs or tattoos with a QR code?
It makes it really easy toto pick up later or whatever.
And, I rememberwhen I was at the height of the studios
when I, when,when our bills were like $275 an hour

(07:57):
every hour, or whether I was asleepor whether I was awake, that's how much,
you know, the machine was spending.
I think it was still well worth it for meto spend two hours to go out and poster
if no one else would write, you know,often you could have a client who will or
or pay your street team, you know,if there's one in your area, you know,
somebody is doing postersfor rock and roll bands, like,
there are people out there that are doing.

(08:17):
But even still, I like doing it right.
And and I get it,you know, it's hard to like
I don't need to convince anybody,
but it's like,then all of a sudden there's, you know,
hey, can I put up this posterand you're again, coffee
shop or Rock and roll clubor brewery or whatever?
Oh, yeah. Sure.
What's it for?
Oh, it's for the tattoo shop. Oh,wow. That's great.
I've heard of those guys.I think that's great.
You know, then all of a sudden,you know, there's a relationship

(08:40):
that gets built with the,
you know, area, community, businesses.
So, so, like, level one, just like,
go up, put up posterstwice, twice a month and say
hi and be nice to everybody when you gointo their places of business to ask.
And then you'll findthat there's places out in the street.
Some of them might even be persistent.

(09:02):
Then, whatever, six months from then,like all those friendly businesses
that you've been catching upwith, invite them out to a party.
Oh, what's this poster?
This poster is an anniversary partywhere we're giving away, you know, and,
you know, and then level three would bewe're giving away gift certificates.
You know,I've got 15 other area businesses
who've been coming out to our annual partyyears from, you know, flash forward

(09:23):
and quickly, right to a couple years now
that we're doing it for a couple of years,we've got 15 other businesses,
that give us 100 to $300 in giftcertificates.
An exchange will give you giftcertificates and promote your party
and whatnot, you know,and then now you have, say, 6
to 10 area businessesthat have a similar ish clientele
who have had your posters up normallythat says holiday party or anniversary

(09:47):
party, you know, with gift certificatesfrom the brewery, the rock and roll clubs,
you know, coffee shop, the bookstore or,you know, etc., etc.
and, you know, it's works a lot of work.
You know,I can't, you know, then then people are.
But it's not a lot of work,
although it's a lot of work being busy,you know, used to be, you know,
we were ahead of the game at that pointwhen we were doing all that stuff.

(10:09):
For me,you know, it's easy to be like, well,
you should be doing all that stuff now.
I think you really have to,
you know, you should be doingat least a level one and stuff.
And then we have email lists.
So I guess, anyway, my point isthat it's about to dance back and forth.
All of thatprint tactile stuff sends people
to awesome virtual digital world stuff.
You know, videos and or,you know, just staying connected

(10:32):
and portfolios and,and special invitations, all that stuff.
And then we can stay in touch viaemail, via SMS, via
the website and,you know, YouTube videos, all that stuff.
Yeah, yeah.
What I, I think that's a good idea.
And I think probably most,most people don't do that.
But what I've seen people doinga lot is offering,

(10:54):
you know, discountsor pay it, pay half price
if you pay this monthfor a tattoo next month
and then they put themselves furtherand further behind, and people go into,
into this kind of super scarcity modewhere they think that
it's never going to pick up, and I've gotto just grab whatever scraps I can.
Do you have any thoughts on that? Yeah.
You know,I try not to devalue the tattoo like so.

(11:16):
I'm not a, you know, the methodologythat I would use in that case would.
Well first thing I would be like,are you hitting up your current
clientele before you're like beggingon fucking Instagram, right?
So like, you know,trying to do that shit on Instagram
or like a 10th of your followersare actually going to see the posts
unless it's really,you know, like that's not even plan.
That's, that'sI don't even know what that shit is.

(11:36):
Right.
But like, you know, if you have accessto your client list and you're emailing
them, you're texting them and you'resaying, hey, you know, like to, slow.
So instead of sitting on my ass,I'd rather tattoo you,
but I can't do it for free.I want to give you a discount.
You know,I wouldn't be, like, two for one deals.
You know, I'm fucking, you know, dying.
I would be more like,
you know, first person to

(11:58):
get back to me from my text getsa, you know, $400 credit, right?
So it might still.
So it's still $1,000 tattoo,but someone's got a $400 credit right now.
That's just a real simple likeget back to the text.
You know, normally I would probably saysomething along the lines of like,
and what do you get?
And alsowhat do you get out of it afterwards
as a business, as an independent artist, aas a business or as a shop,

(12:21):
as a business, you know, and again,just throwing something out there
on TikTok and being like,hey, I've got some discounts.
If you do some stuff, you know,that doesn't, you know, if you tag me or,
you know, or whatever.Yeah, some of that can work, right?
But it's a lot of work for a really weird,flaky reward.
Whereas, you know, a best tattoo ideacontest, right.

(12:44):
So we would do this in your life.
We could do this digitally,but fill out the form
so that we get your email,
we get your phone number, we make surethat you're serious and, mostly serious.
There's a lot of funnytattoo ideas that come in.
But the main point is, and we say,hey, free tattoo, best tattoo idea.
And then say you get 50 to 100 peoplethat have all been thinking about
getting their tattoos of, you know, maybehalf of them are actually really serious.

(13:06):
One of them is pretty damn good.
And you get to pick,is it a one shot banger that was going to,
you know, beright up your alley for your portfolio?
Or do you actually want to do thatbodysuit, right, or sleeve or whatever?
Right.
So you get to pick the best tattoo idea.
Right.
So and then you have all the other peoplewho have entered that you get to
email back, say sorry, you know, youfucking don't have the best tattoo idea.

(13:28):
Sorry, you suck,but you don't suck that much.
We'llstill give you $100 credit and $50 credit.
You know, clickthis link to get into my special calendar.
You know, thanks for participating.Blah blah, blah, blah.
And, yeah, you know, so, so but again,for me, you know, we also have I mean,
we do talk about all this stuffin my tattoo,
you know, business Roundtable or,you know, through the tattoos on social.

(13:49):
But another one would be,I, you know, one thing I was we did is
we valued out,you know, income per client.
Right.
And just these are all just numbers,and we figure out how much it's
worth it to the artist,how much it's worth it for the studio.
And then I was like, you know,
that means I could, you know,I think at the time, I could take $25.

(14:09):
I would literally like, you know,if I'm going to make $125 per tattoo,
why wouldn't I just give everybodyfucking $25 to get tattooed?
And. Right.
And like paypal used to do that, they usedto give you $10 just to sign up, right?
Because I know that in the long runyou pay more.
And, so I was like, well, why?
Why did I do that?
Well, so then eventually, you know, well,so my first answer was, well,

(14:29):
stay focused.
And so we picked particular,groups of people who we wanted to tattoo,
and then we started doing, again,
credit and gift certificates,towards, towards specific people.
Eventually the we were like, we just made$25, little tokens, you know, little,

(14:50):
like poker chips.
You know, there were wooden poker chips,and they were pretty cool.
I would just drop them all over townanywhere, right?
And then people would bring back,I don't know, we kept track of it. Right.
You know, again,we want to keep track of stuff, but
anywhere between 10 and 25 would come backone one time use, you know, and,
so, you know, shopor just tattoos or what.

(15:10):
Just do tattoos, you know,
and I think at the end of the day,the shop did it right, you know, so,
it came off of the shops and, you know,you can make an agreements with artists
or if you're just an artist,you can take the hit
just to get your people inand still pay out the shop.
You know, again, there's,you know, different.
You know, if you're paying rent,you're easy on that one or, you know,
the shop's employees,you just got to convince the owners.

(15:30):
So there's a lot of and I can't,
you know,I can help with any of those particulars.
I just can't help blanket wisewith all the particulars
because everyone does ita little different.
Yeah. Yeah. Right.
Yeah.
Tattoos all the time or you know. Yeah.
You mentioned just quickly, client appreciation parties.
How did you guys structurethose? I've never done with those.
I, I've, we've talked about itand I definitely should

(15:53):
I feel like a lot of my clientsshould know each other.
They're all, you know,most of them are good friends of mine
because of the type of tattooingthat I do.
And I know, you know,
I think
a lot of them remind me of each other,and I feel like that they know each other
because I know them all so well.
So I don't know whyI've never pulled the trigger on one,
but but kind of walk me throughwhat you guys would do for that.
Yeah. Me neither.

(16:13):
Well, for one, I guess I do like parties,you know, of all sorts.
But yeah, you know, so.
So Adrian Lee was, inspiration for this,you know,
he would bring together all of his backpieces, most of us.
Right.
And best clients and those nice, awesome,like, tattoo parties.
Right.
And so then it also kind of, you know,I think there was,
you know, one of the books,you know, from somewhere,

(16:35):
it was like, oh, you know what?
If we had a party, we told everybodyto invite their smartest friend.
You know, all of a sudden,you know, it's all that's all great.
And. Yeah, and there's just it'sjust fucking science, right?
Like, if,
if you have a lot of happy clientsand you bring them all together somewhere
and you feed them and have some beveragesavailable of whatever sort,
and then from thereit just grows right from there

(16:57):
you can give away againthe gift certificates
and the gift certificates ofpartner places, etc., etc..
And then we would do probably,I don't know if it was two
a year, one a year.
We definitely did one big one a year.
And it was,
yeah, it was right around the holidaysand it was right around our anniversary.
And, you know, we would give away

(17:19):
a shit ton of tattoos and to and again,you know, it would just be credit.
So they'll just runhowever gift certificates would
or however credits would,you know, through the studio.
And then, we would have best tattoo.
I think at one point we, we got upto doing best tattoo idea per artist.
So there would be whatever 13 or 15 or,I don't know,
different boxes, you know, so each artistwould decorate out the boxes.

(17:41):
So they looked really cool.
And then again, we have our email list,so so a lot of the marketing stuff
is also stackable, right.
So if you're you'reputting out your posters out
and then you have guest artists,now you're putting out posters
for your guest artists and then the guestartists either posters for themselves.
Right. It becomes a self-reinforcingand kind of mechanism.
But main point is then, you know, threemonths in again, now we have a party.

(18:03):
So the posters for an event.
So people are looking at the postersrecognizing,
the problem, you know, possibly clientsor friends of clients.
I've heard about it.
Now they're interested in the partybecause there's
not only just because for the tattoos,but gift certificates to the bookstore
or to the to the movie place.
And, then youwe always have our email lists.
Our email lists have been going outevery other week like clockwork.

(18:25):
As soon as you,you know, enter into our ecosystem.
Hey, you know, you're interested in us.
So we'll reach out and,you know, a lot of,
for me, a lot of tattoosales, it's just about education.
It's like the softest sell.
Like we'll present toyou are awesome portfolio or charming
personalities will convince youthat, you know, if

(18:45):
we are the right person for you, we'regoing to be the right person for you.
Now I get it.
There's a whole nother round of tattoo,tattoos and tattoo shops that are like,
come on in, we'll fucking turn it,you know?
We'll give you a slammin tattooright off the wall.
Who gives a fuck who did it?
You know, it'll be worth it.
You'll get, you know, there's there's allsorts of types of tattoos. But anyways,
as far as, like that soft sell,it's about education.

(19:06):
So for what we would be doing is, you know, putting out,
every other week and newsletter, youknow, and again, maybe our posters out in
the streets would tease, you know,get the perfect tattoo seminar or,
you know, click here to watch the videoor to come and see it in person
or whatever, you know.
So anyway,
so rolling back to the to the customerappreciation part is really the idea is to

(19:29):
your point, you know, chances areyour clients are going to like each other.
And if they all bring a friendand all their friends
are going to like each other,
and if you're doing this in a reallyawesome, positive, creative environment
with a couple of, you know, you know,borderline cheesy but not too cheesy
because everyone likes cool tattoos,you know, promotions, then,
you know, like I said, it's a

(19:50):
I can't guarantee that it won't work,but I kind of guarantee it won't work.
You know, if it doesn't work,you kind of suck or you're an asshole.
You gotta work on other things.
Yeah, yeah,I know when again, like I said,
I don't mean to say it like that most.
I mean to say, like,if you have really awesome artwork
and you're cool and you present yourselfand you're creating a great environment,
you know, there are other forces of naturethat are at work, against

(20:13):
that could be against you.
But, you know, like I say,
it's not rocket science and put outcool artwork and people react, right.
And I know when you, for folkswho don't know, you've been helping me
for several years now with with Fire Sideand then by default
with my own tattooing,because a lot of the things that you've
helped me with, with Fire side of, youknow, affected my tattoo business as well.

(20:34):
And, whatever you first pitch to a lotof these ideas to me, like the idea
of a of an email list and a newsletter,and you said, oh, you need to do a tattoo.
We came up with tattoo Tips Tuesday.I think you did.
And I remember thinking, like, I'mnot I'm not putting out
a new piece of content every Tuesday.
I'm not typing an email every Tuesday.
And I think a lot of times peopledon't understand, kind of the automation.

(20:56):
So for, for a tattooers perspective,you're doing tattoos every week
and you're probably taking photos of those
and you'reprobably posting them on Instagram.
So a newsletter and tell me if I'm wrong,but a newsletter could just be sharing
with your other clients some of the coolstuff that you've worked on over the last.
Oh yeah, weeks.
Oh, yeah.
Absolutely.
You know, I kind of joke,I have a video somewhere, like, again,

(21:16):
if you're updating your Instagrambefore your Google Business
listing or your newsletter,like I said, you're playing
like you're not even and you're not even,and then you're complaining, right.
Because your newsletter is going to have
a, should have a core of peoplethat have already been tattooed by you.
You've already convinced them, right?
Like,I mean, I'm presuming none of us went
to fucking marketing school,but in marketing school, I hear they teach

(21:39):
that retaining clientsand facilitating word of mouth.
You know, everyone we talk withword of mouth is necessary, right?
And facilitating word of mouth, is,you know,
one of the best ways to generate,you know, new clients.
And, and again, what I would proposeis that if you're not doing
such a great job that your clients aren'tcoming back with their friends,

(22:00):
like just in friends and family,naturally, like,
you know, all of the marketing and stuffis not as nearly efficient as it could be.
You're basically just,
you know, spending a lot of energyto piss off people or make people more,
you know, when people are coming backwhere their friends and family,
then all of a suddenyou could jack that up, right?
And really start to facilitate.
And that's where, again, a customerappreciation party is a really great way

(22:23):
to help your current clients startto really feel, you know, warm and fuzzy.
But anyway,I guess back to your point though, like,
I would
put up to your Google business listingfirst and then to your website blog,
and then out to your newsletteronce a week.
Right.
And with to your point,we have tools now that we could automate

(22:43):
almost all of the stuff.
And, you know what?
Like for that Google business listing,
why why would I what's important about itand why would I update it?
Well,if you want to get more tattoo clients,
right, like, I'm not saying you want toget more tattoo clients right, but like,
and I, I have another videoso click around and whatever I'll teach
that lesson is notyou know it's pretty pretty easy right.

(23:04):
So we have two beasts we haveand that we could be feeding, you know,
and one is the searchengines and one social media
and, you know, at the end of the day,when we're spending our time
and our energy
and making content and putting in places,you know, we want to prioritize.
I'm not sayingwe don't want to be in both places.
I'm just saying when we havewe want to prioritize and,

(23:25):
you know, the the search engines.
So that would be Google and YouTubeand your Google business listing
are designed to deliver,the best results possible.
So I'm searching for tattoos.
That means that Google's joband YouTube's jobs
to deliver to that personthe best tattoos, content that it can

(23:48):
social media,
Instagram and Facebook and tick tockand all of that.
You know, thethey're the CEOs and the scientist.
Is that.
So Google will do thatafter they advertise to you for granted.
I'm not sayingthey don't advertise to you,
but like you skip the first three adsand then they deliver the best content.
And I guess to kind of your directquestion that Google Business listing

(24:09):
is to Google content, right?
So like they have their advertisers,but then they have the Google
business listingand then they have their natural results.
So I used to always be greatat trying to get people natural results.
And you still canyou still should write,
and then you can force your way to the topthrough advertising,
and you can map that outand make it worth it.
Your Google business listing is rightthere to the side, and we'll have images.

(24:33):
So you can use your Google Business
listing for free to, like,get yourself to the top.
And when you think about it, when Googlewhen someone searching tattoos,
is Googlegoing to deliver, results for a business
that has updated their Google business
listing once in the last year,or never or twice a year,
or somebody has updated it 2 or 3 timesa week, just like your Instagram.
Right?
And again and then there's the whole wholething about the intent of the client.

(24:58):
Right.
So likeif somebody's searching for tattoos
and a search engine,they're looking to get tattooed
people on Instagram and whatnot. Okay.
So then we have our what is Instagramor what are the social medias goal?
The scientistsat the social media companies,
they spend all day thinking,how could they keep us sucked
into their social media platformso they could advertise to us?
They'retrying to keep us addicted to it, right?

(25:19):
Like in some ways, Google's designedto send us away to the best result.
YouTube is a search engine designed
to suck us into the next video,which could still work to our benefit.
Right?
Instagram, is designedto get us to go to the next reel.
You know, Facebook's designedto get me to go back and fucking talk
politics and fucking fight and,you know, like, like, but like,

(25:42):
so to think about which beast
you want to focus on the most for me iswhich beast you want to focus on.
And, you know, I use the social medias
and we have scheduler as opposed to foeand you know, and think.
And then the other thingwith, with the social medias is
they're going to rewardpeople who are engaged in it.

(26:02):
Right?
So if you really do like Instagram
or TikTok or Snapchat or whateverthe fuck you know and you're using it,
then it is going to work for you.
You're you're making your reelsand you're putting them up
and you're doing it live and you'reengaging in that platform. Right.
And there's nothing wrong with thatnecessarily.
But I'm just saying, like, you know,
you could do the whole searchengine array of things,
you could do your website,you could do your email list,
you could do your Google business listing,

(26:23):
you could put posters out on the streets,you could have parties.
And there's so many things that you cando now.
You know, one of my
clients was,
was a tattoo of a tattoo.
He was like, wait a minute.
now do tattooers have to be expectedto be like
marketers and managersand all of these other things to.
And it's like, well,if you're an independent contractor

(26:45):
or you're renting, then yes,
you know, andif you're an employee of a tattoo shop,
then I guess that depends onthe arrangements that you have with your,
you know, the tattoo shop owner,employer and, you know, in the end,
if you're working on a commission,you know, it's probably it should be a,
there should be shared responsibilitiesand all that stuff.
It feels like or whatever.
But, anyways, that's, for me,I guess that's,

(27:07):
that's kind of my spielabout the social medias versus
the search enginesand how they're working.
Yeah.
I, I was discounting, you know, in fact,until until I started working with you,
I didn't, I didn't have any of the fireside content.
Even on our website,we were completely dependent on YouTube.
And to an extent,
we are still completely dependenton YouTube because we're embedding YouTube

(27:31):
into our website.
But but, when you introducethe idea that every time a new video goes
up, you should be trying to get peopleto your website, to a place that you own.
And then even beyond that,I was using like Linktree,
for example, on my Instagram,and you're like, don't send Linktree.
You know, clicks send a build your onlywill build you a Linktree in the website.

(27:52):
So when they click, you know, thewhat was the equivalent of a Linktree
on Instagram
that would show you the handful of thingsthat you what you might want to see.
Your it'sactually a, it's a page in fireside tattoo
and it's not a Linktree page.
And so that was kind of a shiftin thinking for me that it was important
to like House, all of this stuffon my own site and to get clicks to me,

(28:12):
for that very reason.
You're talking about making your way upand, you know,
in the Google search results organicallyand things like that, just
just posting things regularly.
And, and so many of us are putting outcontent every day or two
because we're making tattoos every day.
We're photographing those tattoosand we're putting them somewhere.
So to your point, it's like,we'll make sure that the somewhere is
where it should be, you know, isis useful to you and not just being lost

(28:35):
in the abyssof, of Instagram or, you know, TikTok,
you know, and there's, different timeframes and purposes.
Right?
So, like,your website in the search engines
and YouTube will deliver resultsfive, ten, 15 years,
I think some of them maybe even 20 yearsfrom now, Instagram and Facebook,

(28:57):
they're designed to keep us thereand addicted within 24, 48 hours.
That stuff's kind of old news.
And I'm not saying not to like,reach people where they're at.
And again, our tools will wire in
and post to Instagram and Facebookand all these different places.
It's just a matter of prioritizing, right?
So, you know, for for the conventionsthat I'm working with now,
I've got a really great set upwhere we can schedule in YouTube

(29:20):
and then we have a routine,it picks it up from YouTube
and then puts it out onto Instagramshorts, Instagram Reels, Facebook
Reels, Facebook shorts, all, you know, LinkedIn and all the other places.
Right.
And, but we really care aboutthe most is the YouTube.
And again, well for events, Googlebusiness listings, a little transient,

(29:40):
but for like studios and for artists,you definitely want to have a good
because that's also your Google
business listingswhere your reviews, Google reviews are.
So you always want to make surethat you're sending your clients
to your to Google reviews.
And again, there's like justjust the intent, someone that, you know,
Google's job is to deliver

(30:01):
tattoo artists to peoplelooking for tattoos.
More tattoos,I suppose, but great tattoos in the area,
you know,
and then and Google reads the emails,it reads the links,
it knows how it's behavingin all of the places.
And so at the end of the day, it's reallyjust about doing our best to communicate,
you know, and to educate the publicabout how to get the best tattoos

(30:23):
that you have to offer, which is the best,
you know,the best tattoos that you can do. And,
talk, talk for a second
about, we've mentioned tattoo now, a little bit,
but how some of the
we'll take it from the standpointof someone like me,
like an independent artistrather than a big shop or even an event.

(30:44):
You know, at this point,
I mean, we should get into eventsa little bit, but, like, what are the,
if if what are the tools that you thinkare the most useful inside
tattoo now, for you, like issues,like what we're talking about
for individual artists, maybe in studiosthat are trying to fill their books.
So it depends on the paint pointsand where people are in their career.
Right.

(31:04):
So one of the seminars I have, you know,we really do work with people from their
very first yearsand start working on foundations
to tattooersthat are of exceptional influence,
that have been around for decades or,or inspired by,
you know,
so everyone, you know, all along the way,
everyone needs somethinga little bit different, right?
So ultimatelyit's about the headaches, right?
But now if the headache is say, you know,there's three people in the studio

(31:25):
or one person in the studioand you're doing tattoos
and the phone ringsfive times a day and one, 1 or 2 times.
It's about a piercing.
1 or 2 times it's about walk ins.
And onceit's about a booking, an appointment.
Right. Like
we could just take that all the way,right?
The phone rings, the, the,you know, press one for tattoo.

(31:46):
You know, if you want to talk to a person,you know, click here.
We'll send you right to one click to
if you're wanting to book a tattooor to get a walk in tattoo, press three.
If you're looking for piercing.
Right. Like, just just like that.
Doing those trees reduces.
All of a sudden people are working studiosand they're like, wow, it's
not fucking distracting, right?
You know, doing best in class, lead ups to tattoo appointments.

(32:10):
So somebody books appointmentin the calendars.
We have the automation.
Not only automations that fire upreminders and reminders as level one,
but like best in class, remindersthat lead to, landing pages.
Have videos, right?
So, like, you know,
thanks again for booking an appointmentat, you know, a lasting impression tattoo.
That's my fake tattoo shop.

(32:31):
Lasting impression tattoo.
It's lit. Anyways,thanks for getting your tattoo.
Lasting impression tattoo.
You know, in two weeks, you'll be comingif you're flying in from out of town.
You know, we've got hotels and,you know, attractions, blah, blah, blah.
You know, I even recorded a videoif you want a guided tour of the area.
Right.
So then they click on the link,it goes to a landing page

(32:52):
with a PDF they could download and a videothat, you know, shows them
how to get from the airport to the studioor whatever it might be.
Right.
But but main point is,we could really spend a good chunk of time
to to make a best in class experiencefor the lead up to the tattoo.
So, so by the timethey're driving off the highway
and they have to take that quick turn,
they knowbecause they watch the video like,

(33:12):
oh, you said it's going to be a quick tourand I was already ready for it.
No one misses it again, right.
Same thingwith like healing after the fact.
You know you can have a best in class, follow up routine that includes, you know,
two days, two weeks,you know, four weeks, six months, etc.
and so, so
instead of, like, missing things
and missing opportunities like that,we could actually, like, set it all up.

(33:36):
And then everyone, every clientalready gets communicated like that.
You know, scheduling nightmares,all that stuff can pretty much go away,
you know, you know, with the exceptionof some people just really don't want it,
that there are use cases
where people don't let up on the controlof their calendar, in which case
there's, any, any calendars,like a consultation

(33:56):
calendarthat you can let the public in on.
You want to have a consultationcalendar filled up.
You know, again, this is where like,
to your point, more people right noware interested, are watching
the video, are probably interested infilling up their consultation calendars.
People that are already booked upfor 2 or 3 months.
We would help craft their, incoming, their clients

(34:17):
incoming experienceto more craft, the perfect clientele.
So maybe it's not so many,you know, half day tattoos.
It's more full day back pieces.
Or maybe it's these back piecesI just want, you know, I'm getting old.
I just wanted to do for hour bangers.
You know, whatever it might be, and we can get pretty nuanced.
I don't know, it's crazy.We could get nuanced.
There's some peoplewho like anyways, so there's,

(34:38):
communication
issues, you know, there'sthe scheduling of the, like.
How do I post at all of these placesat the same time kind of issues?
That again,
we help set up some of the routinesso that you post up in 1 or 2 spots
and then that stuff just goes outlike a pulse.
And in addition,the communication in all of those spots,

(35:00):
one of the real kind of, powerful,features of, of tattooNOW is the,
what you call the one-box,but essentially, like,
seeing where everything is coming from,whether it's questions
or comments or whatever, emails,Instagram, Facebook, whatever it is.
And they all show up in one spot,
so you don't have to rememberto go and check.
You're like, I'm terrible at lookingat Facebook Messenger, for example.

(35:23):
Like, I I've neverit never occurred to me to look at it.
And it'll be months and monthsworth of people
reaching out and asking questionsthat I was just missing altogether.
And now it shows up in,you know, a text message thread along
with everything else, and I can just replyto everything in one spot.
I think that's, that's one of the greatfeatures, but yeah, it's nuts, And again,
some of the again, one box is like levelone like tools level things.

(35:47):
Right.
So I guess one of the things about tattoonow is, it's not just a set of tools.
Right. It's like a set of tools.
It's also 25,nearly 30 years of experience
doing businessy techie stuff for tattooerskind of regardless of the tools.
Right?
Like back in the day, I used to programall this stuff by myself,
like I used to actually fucking programthe shit.
And then,

(36:07):
you know, over the course of decades now,now it's decades for the first decade,
one by one, like the email list,I was like, you know what?
I don't want to program email lists.
We'll do like eye contact or MailChimp,you know, you know,
I don't really want to have to programin API's to get into all of the,
you know, places to do the things. Right.
And then I probably, you know,but then now we've got,

(36:28):
a couple sets of tools that and again,it's sort of like the one box is a level
one tool, rightnow, having an awesome set of automated
replies or semi-automated repliesis like level two, right?
So then now, now that we've opened upinstead of shutting off some of your DMs
like I don't DM me, only call
or don't call, only DMor don't even like you, open them all up

(36:50):
and then all of the replies are designedto like, answer
that one question and then send peopleto the consultation form.
Right?
And I mean, I remember this
at first when I started,when I a couple of years ago
when we first brought the one boxto some tattooers,
the best managers would have thesereally long conversations,
like, no, no, like we don't want it.
Like, we can't do that.
I can't like get you ten times more or 5to 10 times more incoming communications

(37:14):
and then like so thethe the reply is then got shortened.
And this is where like experience
and and documentationand all this come into play.
And I guess now I'm giving away the secreteveryone has been with.
Main point is like those quick repliesjust answered that question.
You know, tattoos costeither a lot of money or a little money.
It depends on how much you have.

(37:34):
Click here to fill outthe rest of the consultation forms
so that you can answerall of our questions.
Then we'll answer all of your questions
and like and then,
you know, somebody else might be like,
you know, does Jake have timeto do a tattoo next Thursday?
And so then I go to the frequently askedquestion, you know, does X have time y.
And it just says, you know,
well, actually,before we could even get that far,

(37:54):
we just need to ask youa couple questions.
Click the link belowto fill out the consultation form.
And we could have that for everything.Right.
Then levelthree is taking all of those scripts,
throwing them into the GPT AI stuff, and,
we could set up the computersto have those conversations.

(38:14):
And there's a couple different,
again, a couple different sets of toolsthat we use to do it.
That's pretty fun.
You know, we could get up these botsto, to book, you know,
up to ten appointmentsa day of consultations, you know,
and, you know, again,part of it's just budgetary bodies, right?
Like, you blast a lot of adsout there to a GPT, you know,

(38:39):
consultation bots.
Right?
You know, that's just designed to
to book appointments and answer questionsor to send somebody to a person.
And again, but then part of it's like,that's where then, you know,
just having a, you know,it's still got to be authentic, right?
Like there's, there's a lot of,a lot of people
that like, do all the computer geekyor all the marketing things and, you know,
like something. Yeah.
Anyways, tattoos are such a high stakes,

(39:02):
kind of a long lasting,
you know, jacked up thing that, Yeah.
Like I said. Anyways.
Yeah, yeah.
Let's, let's shift gearsbecause a lot of these same tools that,
you know, that we're talking aboutapplying to, to fill people's books,
their consultation calendars,whatever else.
We we're using youand I for people who don't know,

(39:24):
Cove about the Paradise tattoo gathering.
You've been doing it for a lot longer,
and I came in the last few years,and a lot of these same tools were used to
to build some, some automationand make it even possible for just a
for a, skeletoncrew of a team like we like,
we have, to put on,you know, a full scale event or.
Yeah, or at least scale event,and then you're doing that as well

(39:46):
for other, yeah, for other folks.
Right.
So you just just started and.
Well, I've been working with,the icons and prodigies with Alex De Pase
and Alessiofor the Icons of Prodigies show in Venice.
And so we're using some of the toolsfor that, but not all of them,
for Paradise.
You know, the it was amazing.

(40:09):
Just like registration and automation.
And if there's convention promoters,
you know, that are interested,we could save a lot of time.
It's, I mean, like basically,you know, all of that communication back
and forth, we could still personalize,but they're automated.
And so we could load up,you know, 100 people into our invite list
and personalize them all a little bit.

(40:31):
And then it's going to invite peoplewith really easy to click links, you know.
Yes. No.
Give me a week or two to decide, you know,fuck off or whatever it might be.
Right?
They click on one of those four links,you know, and then
the follow up with like if you pleasefill out your registration form
and could you please clickthe registration fee
and could you pleasefill out your health form.
And could you please like,

(40:53):
I mean, I was
working with another conventionat the time that,
they were doing it the old fashioned way.
It was a couple years ago.
And, you know, I would be on the phonewith them and their health department
trying to figure out which emailsgoing to who to what to wear.
And I'd get a little alert on my phonethat says, hey, so and so just,
you know, completed their application,like that
alone, like for convention promotersto save time.

(41:16):
You know, again, it's,you know, it's kind of weird, you know?
Well, the main point is, so I've set up
a couple of different routinesand structures to help with conventions
and, and, the Virginia Beach, showthat's happening this year that Gabriel
CCS just, joined himand, John are putting on,
I'm gonna head down to thereand I'm pitching a couple of other other,

(41:37):
a very few other to other promoters,with the software.
Again, if anybody'swatching and is a convention promoter
and wants to, to figure it out,then I'd be happy to,
to to talk to him about it because, it'stremendous amount of time saved.
I know how much exactly it's worth.
Yeah. And, Yeah, but, yeah.
And then there'sthe online stuff with the, with,

(41:57):
for like the webinars and whatnot.
And so for, for Paradise, we haveall of the, the webinars that we recorded.
Those are going up.
I'm switching over from Paradiseto, tattoos dot social.
So as we speak,I've got the reinventing courses
being moved over, and I'mmoving over the title now of courses.
And we'rebasically going to use the tattoos
dot social for, for a lot of those,

(42:19):
you know, just directly so we don't have,you know, 4 or 5 apps for,
for all of those,charities and groups and courses.
I know thatthat can get kind of kind of confusing.
And a lot of times because we worktogether, you can throw a fireside.
Yeah.
And so I, I get questions
from a lot of people wonderingwhat the relationships are like
or wondering what's what between,you know, you have obviously the tattoo

(42:40):
now, you know, reinventing the tattoo,which which is a, an online community
obviously started by, Guy
Aitchison and based on his original bookyears and years ago.
And then, you know, my fireside community,which is
not really affiliated,other than we're all friends
and try to collaboratesometimes each other.
And now this new tattoois that social platform.

(43:01):
It's a lot of stuff.Can you clarify kind of what's.
And I'm also working with,tattoo career builders too with Derek.
Right. He's
he's and he's with like in the coachingfinancial end of it, which is key.
Which is key because, you know, with tattoo
now I've got the techie as well.
So one of the things that separates tattoonow, one of the parts
that makes us uniqueis that we have the, the geeky tools,

(43:23):
and we've been adapting with geeky tools,you know, since the fucking 80s.
90s really.
You know, butbut really, since the 2000 for Tattooers
then we have, documentation experience.
Right?
And as I was saying, you know, obviouslyI've been working with,
I guess probably thousands of shopsand or thousands of artists,
you know, hundreds of shops, you know, invarious levels of, like, anywhere between

(43:46):
just having them sign up to tattoo nowand then
being like a partner in a business,you know, like reinventing.
I'm a 50% partner. It'sfucking unbelievable. It's amazing.
And,
So what, go into tattooing, start social
because that's a new that's a new thingthat people haven't heard a lot.
Yeah. Yeah. So so I guess your point.
So we're doing all these different things

(44:06):
and having tattoos.socialwas a way for us instead of having an app
for all these different communitiesand these different sets of courses,
they're basically different professionaldevelopment groups for Tattooers.
And it's pretty amazing because they allhave subtly different communities.
But your point there's crossoverand there's mix,
and some people are part of all of them.
And we you know, the the you know,the people I mean I'm doing tech.

(44:29):
So I'm in the background of a bunchand there's, you know, the people
like you're in a couple of them derricksand a couple,
everyone kind of cross-pollinate.
But anyways,main point is so for tattoos.social
and we have it as our own technology.
So this is a you knowwe don't need to be funded by anybody.
This is going to help reinventingand tattooNOW to your point,
group of about 5to 6 different communities have a spot

(44:51):
where we could, you know, it's verythere's a social media feeds, you know,
there's the discussion feeds,
but it's also right alongsidethe learning tab, which has courses.
And so there's, you know,for tattoos or social,
there's free tattoo business coursesthere.
And the, the, the,the course I just uploaded
is how to use raycast and the schedulers

(45:16):
to blast out, social media postsin a, in a very timely manner.
So for studios and for conventions,wicked useful for artists.
Pretty useful.
You know, youyou know, you post twice a day
or once a day or once every other dayor three times a week.
So it's not like,
you know,
that, butthe but if you're posting up for a studio

(45:36):
or for a convention,then you want to check out that course.
And there's other courses anyways.
There's courses there.
And and kind of like that's the schedulefor like all of our,
all of our live event of our webinars,in our live streams.
So that's, the,you know, the Reinventing Live streams.
There's probably for a week.
And they're all schedule there.

(45:56):
Access this through here,through a mobile app.
Essentially, you download
Tattoos.Social from the App Storeand log in and create an account.
And then it's kind of a very it's like ait's like a social media,
feed on, on steroids because you do havekind of a place to share tattoo.
It's like you're flipping throughInstagram and it's laid out that way.
But then there are different tabswithin it that have,

(46:17):
you know, like, to your point,different courses or live,
you know, webinarsor other ways to kind of interact
outside of just mindlessly scrollingthrough pictures of tattoos.
Yeah.
You know, there's no, no politics,no religion.
Right?
Like, this is a spot where we're like,staying focused on tattoos.
And I suppose maybe some of the groupsor whatever might stray off a little bit.

(46:38):
But the main point is, you know,we're not there to fuck around, right?
You know, we're not.
And the goal is to help people share.Right.
And so, again, the reinventing crewneeds a spot for the courses and,
and to share their lessons and whatnot.
And tattoo now business roundtablewe have events.
We want to put them on the schedule.
And you're releasingvideos and tattoo career
builders is going to be doing a book,a book of the Month Club, right?

(46:59):
So we'll have a spotto discuss that. Right.
And we really want to invite everybody,you know, and we hope it catches.
And the more
I keep swearing, whatever
you keep believing me,I guess some more fuckery
that's happening with all theseother social media platforms.
And the more people will be attractedto coming to a place like Tattoos Social,
where all we're focused on is basicallyinspiring each other to get better

(47:21):
and do better tattoos and art andtry to really, you know, that's the focus.
And if we stray too far from itand the community, you know,
community, we'll we'll police ita bit like I used to have,
you know, back in the day,open forum for referrals.
All I was all aboutfree speech at all costs.
And then I realized that we're a privatespot.
Like, no one

(47:41):
has the right to come into our living roomand shit on it, like, right?
So if you're an asshole,you're going to be bounced, right?
And, and I gotI had to learn that kind of the hard way.
Anyways, main point is, tattoosthat socials are spot.
Yeah.
To talk tattoosand and we're welcoming tattoo collectors,
welcomingall tattooers to come in and post.
Well, I actually have a point system.
So when people up vote your tattoosthen it will unlock,

(48:04):
you know, different courses and whatnot.
And if you find that cheesyyou can just buy the courses.
But otherwise you could, uploadtattoos, people could like them.
Your friend, you know, and then,
it'll get you into like,like into the round table.
And I'm surethat we'll have some of your courses
that are, that are going to get unlocked.
And, and actually, I guess that's
the last part of the tattoos that's alsothat I'm working on is the webinar list.

(48:24):
So I'm moving the reinventing webinarlist over.
We have your webinars that we could sell,and the teacher now webinars.
So I'm moving them all overin the Paradise webinars so that,
all of the webinarinfrastructure is just going to be run
straight through tattoos outsocial in the future, too,
because kind of, you know,we had Paradise events over here and,

(48:45):
you know, tattooNOW, webinars over hereand reinventing webinars over here.
Now let's go to tattoos.social. Yeah.
And it's free to you.You can download it and just sign up.
It doesn't costanything to be a membership.
There's there's free and paid communities.
So there's and there's, you know,
there's generally with this stuff,more free stuff than people can handle.
But, that said, you know,
the professional development communities,the more you pay, the more focused,

(49:08):
the material is and the more dedicated
your, your co learners are.
But yeah, you know, you definitely try
and I guess ultimatelyyou could try it all out for free.
I think that, you know, the,the new the move over this technology
gives us really easy, seven day free trials.
So, for instance, the Monday nightexercises with reinventing,

(49:28):
it's $30 a month just to dothe Monday night exercises with everybody.
It's like going to the art gym.You can try it out one week for free.
You just go sign up, you know, do it,you know, do it once and watch one replay.
And, we'll be doing that for theyou Now roundtable.
You know anybody that'sassociated with the the tattoo tattoos
that social membershipswill, do that and and I'm excited.

(49:50):
You know, we're moving
some people who watch this may knowwe have the inside fireside tattoo club.
And so farwe have hosted that through discord.
We have a discord server.
And, we do our drawing nightsthrough discord and any bigger events.
Like, for example, our, technique talkswhere we'll bring in, high level
tattooers and we'll pick their brainabout kind of what their, their, their,

(50:12):
their tricks for their style, you know,how they're what machines they're using
and what inks they're using,
and a lot of technical stuffthat we probably wouldn't do on YouTube.
We'll do, in the inside Fireside Club,but we're using
so we're using discordfor just our drawing nights
and our general communication,but then we end up using zoom
for these technique talksor our mindset Mondays.

(50:32):
And so we have these two different
platforms that can get a little bitconfusing in discord on its own.
If you're not familiar withit can be a little confusing and daunting.
So we're moving over to the same,it's to the same platform.
We'll have our own branded app,
which is essentially the same thingthat tattoos.social is using.
And I believe we have a channel on tattoosthat social as well.

(50:53):
But I'm excited to be ableto kind of do all of that stuff in,
you know, one place.And it seems like it's cool
that reinventing is alreadyhaving a head start on it.
And so I can kind of see what's workingand what's not and talk to you guys
and try to make ours is, you know, strongas it can be a little too.
So I've also been, getting my,
some of
my interface game togethera little bit. OOP.

(51:16):
Wrong camera. Boom.
I've got my, my zoom in
my mouth.
Right then we've got the demo. Right.
So, and this is some of the other thingsthat we're teaching some of the other,
presenters, but, here's the like, like I,I have a couple of windows lined up.
I only have, like,two more minutes before a meeting, but,
okay,might as well give some teasers. Right.

(51:36):
So this is like a one box, right?
And you can see here we've got Instagramand Facebook and whatnot.
All of the different
communicationmethods come, come in right in here.
And just this alone herecan really save people,
you know, tremendous amount of time and,and really help catch
all of the different, leads that are,that are coming in.

(51:59):
And then this is the, the tattoos social.
And you can come in here to sign up, andthen you get the link to download the app.
And as Jake was saying, we have our,
our feeds.
Oh, it's going to ask me to, sign in here.
It's funny.
And,

(52:20):
so we've got our postsand so you could post up your, videos
and your, your images and your links
and whatnot, and peoplecould upvote the different, images
through the, the learning tab up hereis where we have the different webinars.
And so some of them are for purchase.
Some of them are for free.
And like as I was saying,the inside of the tattoo business

(52:41):
webinars,this one's the one of the core free ones.
We've got, tips and tricks on howto, make, you know, this is our posters.
Speaking of our street team and posters,this is a poster workshop.
Here's a full living business plan.
This is, these are video cascades.
So this is posting a video on one spotand having a go to a bunch of others.

(53:02):
This is the brand new onethat I just put out,
which is the posting reelswith shortcuts and automations.
So anyways, and these are all free.
These are free courses. Well,they're not all free, you know.
So who has one in here that's, 250.
Okay.
The understanding melaninwith Killian Moon, 60 bucks.
Right.
But, but that said, like, Monday nightexercises, seven day free trial,

(53:24):
tattoo career builders, 101free tattoo business webinars, free.
And, if anybody else has any,you know, webinars or like they'd like to
just offer, we'd be happy to entertainputting them up here.
But, yeah. And then we have,
Yeah.
Go ahead.
Well, and mostly this is the, the events,

(53:45):
list.
So we do, each of these is live events.
A couple of them are for subscribers only.
So I know that Mondaynights are subscribers only.
I think at this point,all of the other ones are are pretty open.
I think these Sunday night monthlywebinars are for people who have,
you know, certain level of, of clickson the buttons and stuff, certain level.
But, but yeah, well, there we go.

(54:07):
It's, Yeah, yeah, that's that's cool.
And I'll make sure to linkin, in the video description to
if anyone wants to reach outand learn more.
And I know that you're doingsome one on ones with people,
if they have questions, consultationsand things like that.
So I'll make sure.
I think we already have a permanent link,that goes to it
in our video descriptions,but I'll make sure to put it up at the top

(54:29):
in case people have questionsabout any of that, whether you're
just trying to get people in thein the door to get tattooed,
whether you're a, an event promoterlooking to simplify or, or.
Yeah, or at the very leastjump in and join tattoo start social.
It's free.
And it's kind of like like to Gabe’swhen it's Instagram, right?
Yeah.
It's a, it's a it's a great socialmedia feed that that's for tattoo focused

(54:50):
and has a lot of other toolsand stuff in there.
But so you have a, you have a meetingyou've got to get to now
I do, I'm one minute late, but,okay. It's all good. Cool.
Hey, thank you very much for your time.
I appreciate it took a long time, but,Yeah, this is fun.
And then, Yeah, we'll do one. Likewise.
We'll get you on the tattoo.
Now show,and then we'll discuss and hammer
through all the fire side stuff,because obviously
you've got a whole hour'sworth of, amazing shit

(55:11):
going on for tattooersalso that, we want to put on our site, so.
Oh, and we were talking about the mixerwe want to do, you know,
I guess we'll do it.
We do things up
and we'll set some time and do,a mixer to get all between the clubs.
Between the groups. That'd be great.Well, we we need to pick a date for that.
Do an online online mixer,
a lot of people are in multiple clubsanyway, so, you know,
there are plenty of reinventing peoplewho are in fireside.
So there's a lot ofcross-pollination. But.

(55:32):
All right, I won't make you any laterfor your meeting. Thanks, man.
I'll talk to you soon, I'm sure.Thank you.
All right.
Hey. That's it.
I hope you got some value out of that.
Thank you to Gabe forspending a little time sharing his brain.
Thank you to you guysfor lending your attention to us.
I know there's a lot of other placesyou could be putting your attention.
Don't forget, if you did get some valuefrom this, we'll expand on it a lot more.
A lot more. One on, one on one. Attention.
In the, in the online workshop,the live workshop

(55:55):
that Gabe and I are going to do on Marchthe 23rd,
thank you for supporting what we do,and we will see you next time.

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Gaining Tattoo Clients the Analog Way | Gabe Ripley

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Gaining Tattoo Clients the Analog Way | Gabe Ripley