Are You Misreading The Fitness Market?

In this solo episode of Fitness Business Insights with Matt Robinson, I unpack one of the biggest mistakes personal trainers make: misreading their market.

Too many coaches assume they know what clients want—but end up building offers that miss the mark, stall growth, and leave them chasing leads. In this episode, I’ll show you how to truly understand your market, test your assumptions, and create offers that clients are excited to say yes to.

You’ll learn why market feedback trumps guesswork, how to build services around real client pain points, and the simple steps you can take to stop wasting energy on ideas that don’t sell. If you’ve ever wondered why your “perfect offer” isn’t landing, this episode will give you the clarity you need.

What You’ll Learn:

✅ Why most PTs misinterpret their market (and the dangers of guessing)

✅ The role of feedback, testing, and iteration in building offers that sell

✅ How to align your pricing and service with what clients actually value

✅ Practical steps to refine your market understanding and attract more ideal clients

Resources Mentioned:

Connect on Instagram: @mattrobinsonpt

Newsletter & coaching info: http://mattrobinsoncoaching.com

Timestamps:

0:00 – Introduction: The market myth

3:20 – Why most PTs misread client demand

8:00 – Feedback vs. assumptions in offer creation

14:00 – The role of testing in building a winning offer

20:00 – Aligning pricing with perceived client value

24:00 – Action steps for understanding your market