In this solo episode of Fitness Business Insights with Matt Robinson, I unpack a growing trend in the coaching industry: trainers who want some online clients for flexibility and extra income — but don’t want to go fully online or post content every day.
I call this the Fulfilled Coach approach: a solid in-person business as your foundation, 10–15 online clients for additional income, and a freedom-focused model that protects your lifestyle.
This episode breaks down how to build that business step by step, avoid common mistakes, and make online coaching work for you — without burning out or abandoning what already works.
What You’ll Learn
✅ Why the first 100 days of online coaching are crucial
✅ 4 practical insights to grow online without being a content slave
✅ How to leverage your in-person business for easier online wins
✅ Why documenting your work beats chasing trends
✅ A new way to use front-end offers to attract the right online clients
✅ Why long-form content creates better leads than short clips
Resources & Links
Connect on Instagram: @mattrobinsonpt
Weekly newsletter & coaching info: mattrobinsoncoaching.com
Share & Connect
If this episode gave you clarity on building online, share it with another coach who’s stuck trying to go “all-in” online.
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