AI can generate workouts, write macros, and even answer client questions but there’s one advantage it will never be able to steal from you: human-first service.
In this solo episode of Fitness Business Insights with Matt Robinson, I break down the core service edge that sets great coaches apart, and how to use it to out-serve competitors and stand out in a crowded market.
What You’ll Learn
✅ Why “basics beat brilliant” when it comes to client service
✅ The role of responsiveness and clear communication in retention
✅ A four-stage breakdown: awareness, enquiry, onboarding, client experience
✅ The small human touches AI can’t copy — and why they drive referrals
✅ A practical challenge to spot and fix low standards in your own business
🔗 Resources & Links
Connect on Instagram: @mattrobinsonpt
Newsletter & coaching info: mattrobinsoncoaching.com
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