The Thinking Tools That Separate Good Coaches from Great Ones

In this episode of Fitness Business Insights with Matt Robinson, I share two of the powerful mental models I recently taught at my private client event — Reverse Benchmarking and Feedback Loops.

You’ll learn how to stop copying what everyone else in the fitness industry is doing and start thinking differently. These tools will help you develop original ideas, improve your systems, and build a business that stands out because of how you think — not just what you do.

What You’ll Learn

✅ Why “copying success” often leads to mediocrity

✅ How reverse benchmarking helps you spot what’s missing instead of what’s working

✅ How to apply lessons from outside fitness to differentiate your service

✅ Why your business already has feedback loops — and how to use them

✅ Practical examples of feedback loops that improve retention and client experience

Resources & Links

Connect on Instagram: @mattrobinsonpt

Newsletter & coaching info: mattrobinsoncoaching.com