Most PTs are chasing quick wins in their marketing — but that’s why they stay stuck in feast-and-famine cycles. In this solo episode of Fitness Business Insights with Matt Robinson, I break down why 90% of PTs are marketing the wrong way and show you the three key market segments every coach must focus on.
I’ll share stories from my own journey, including mistakes I made early on, and how shifting to this approach gave me stability, consistency, and long-term client growth.
What You’ll Learn
✅ Why rushing to make sales creates desperation (and lost clients)
✅ The three segments of your market: the 10%, the messy middle, and the future
✅ How to market to each group effectively (with practical examples)
✅ Why front-end offers are essential for converting “on-the-fence” clients
✅ How to plant seeds now for the clients you’ll work with in 12 months
Resources & Links
Connect on Instagram: @mattrobinsonpt
Weekly newsletter & coaching info: mattrobinsoncoaching.com
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