Episode 286: From Slower Traffic to Summer Surges: How to Stay Ahead in the Heat

What We Cover In This Episode:

• Effective strategies for creating recurring revenue with summer-only Memberships [3:20]

• The benefits of summer outdoor fitness classes and how you can leverage  the outdoors in your business [4:50]

• Some ways you can use seasonal promotions and loyalty rewards to maintain summer engagement [9:13]

• The importance of freeze options over cancellations for summer absences [10:46]

• Why you should be considering upgrading classes, adding classes and/or instructors during this time [14:45]

• How to implement referral programs for family and friends who are also on vacation to maintain traffic in your studio, along with other summer-specific programs and events you can tap into [16:09]

 

Quotes: 

“Incentivizing people to be there when it's easier to not be there is always going to be a good idea, and it's going to be even more true during the summer when it's warm weather, longer sunsets, things like that.” [Nick, 10:33]

“When it comes to decreased traffic, it is just about getting crafty with it. You have to get creative, people are leaving for the summer so say ‘hey, instead of cancelling your membership why don't you freeze it.’” [Megan, 11:39]

“I think that the biggest thing is that you still want them to maintain this lifestyle to some degree, so that when things slow down with them they are ready and they are eager to get back in the studio and really bring that lifestyle back to the forefront.” [Nick, 12:13]

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