Episode 297: Membership Perks That Don’t Cost a Dime (But Feel Like a Fortune)

What We Cover In This Episode:

• How you can use priority booking access to create exclusivity, without any extra effort on your part [4:51]

• What you can do on members’ birthdays or anniversaries to make them feel seen, special, and appreciated [6:50]

• The way that offering members first dibs on events recognizes their loyalty and consistent support [7:59]

• Ideas for featuring a "member of the month" on your announcements or social media [9:22]

• How using client goal tracking recognition to acknowledge members who hit streaks or milestones, fosters motivation as well as a sense of accomplishment [10:20]

• Why product drops and exclusive member events are effective strategies to use in your studio [10:56]

• What you can do that will allow members to ask questions and engage directly with your team each month [14:45]

• More ideas on using “sneak peeks” and behind-the-scenes content as membership perks [15:57]
  
  

Quotes:

“A low-key strategy that you might want to do when you're doing these things is get members talking about [the perk]. If members are talking about it with each other, then they are doing free marketing for you.” [Nick, 3:08]

“The class packs are nice, but at any point they can just walk away from their investment or not renew, and you would still have rent due the next month. Your recurring members are the lifeline of your business.” [Nick, 9:07]

“No matter what modality you are in, you can give someone a starter pack. Whether it is a branded water bottle, a branded T-shirt, branded grip socks, you can give them a very small gesture. If they are paying you $179 a month for their membership you can spend 40 of that to give them a small collection of goodies that are going to make them feel real good.” [13:11]

“Perks do not have to be costly to be valuable. The real magic comes from connection and consistency.” [17:50]

 

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