What We Cover In This Episode:
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How to adapt your studio's schedule and offerings to meet the specific needs and routines of parents and teachers returning to their structured lives [5:08]
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Effective strategies to help clients build lasting habits throughout September, ensuring long-term retention [6:35]
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Ways to craft "welcome back" emails with special class challenges or limited-time offers to re-ignite client interest for the fall season [10:41]
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How to use back-to-school specials to offer targeted discounts or bonus class packs specifically for teachers, parents, and students [13:07]
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What an optimized afternoon class schedule will allow you to do with the Fall rush [14:19]
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Ideas for forging collaborations with local schools and PTAs that will help you reach parents and teachers directly [14:46]
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Compelling self-care social campaigns that will set you up for success this Fall [15:00]
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What to keep in mind with the benefits of offering youth sports preseason and school programs [15:57]
Quotes:
“Regardless of whether people are a parent, a teacher or just living their best solo life over the summer, summer throws us all off. We want to eat, we want to drink, we want to tan. We don't want to wake up for that 5 AM alarm clock to get to our sessions.” [Nick, 7:34]
“If you develop consistency in these people’s lives through the month of September it is going to carry them, because if they can do a whole 30 days of consistency, especially coming off of the slugs that we become by the end of summer, they are just going to feel so much better remember, and that is because of you.” [Nick,11:50]
“It’s almost like creating referrals. You don't create referrals because you want to create referrals, you create referrals because you create an amazing experience, and those people want to share with their friends that experience.” [Nick, 20:49]
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