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August 14, 2025 29 mins

What We Cover In This Episode:  

  • Why your business model should match your personal strengths and tolerance for uncertainty [1:27]

  • The “Vision Test” and why a profitable studio might not be the right choice for you [2:18]

  • How to approach building hype for your new studio before the doors even open [7:55]

  • The specific risks involved when you inherit a studio’s client base [8:49] 

  • What to be aware of in terms of the hidden costs involved when purchasing a studio [11:27]

  • Why expanding nearby to a second locations requires an certain evolution of your business [27:19]

  • Final considerations in relation to your appetite for risk [28:55] 

Quotes: 

“A purchase of a studio means you are inheriting certain members which could be a head start, but it also could be a gamble if they are tied to the old owner or the brand.” [Nick, 9:10]

“Don’t forget financial risk. New studios often have high upfront costs for build out, branding, or marketing. An existing studio may have lower start-up costs but could come with hidden issues like overdue bills, outdated equipment or staffing challenges.” [Nick, 11:22]

“I really feel like it is opportunity based, but I would say if you were buying a studio you are marrying into that brand and you are just kind of keeping it afloat for the next 5 to 10 years.” [Nick, 18:02]

LINKS: 

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