Watch the complete 15-minute on-demand session at: https://attendee.gotowebinar.com/recording/2895625873118896642
A few Lunch-and-Learn lessons back, I went over the 10 main marketing methods commonly used to attract insurance prospects, and we broke down a lot of different campaigns.
Today, I want to go deeper into marketing by looking at the six best insurance prospects.
So, who are your six best insurance prospects?
They are:
- Your current customers,
- Referrals, and testimonials from Business Referral Partners and Customers
- People that are actively searching for insurance, whether it's an insurance product, or they're searching for information about insurance,
- Former customers,
- Quoted-not-sold prospects, and
- People with a possible upcoming need for insurance such as: newly married, just had a baby, just relocated, about to retire, about to turn 65 yrs. old, etc.
Guys don't waste a bunch of money, don't waste a bunch of time, and a bunch of effort trying all these over-the-top, unique, unicorn-type marketing things.
These are your six best insurance prospects, and all of your focus should be on these six best insurance prospects.
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