FLOORtalk

FLOORtalk

Welcome to the FLOORtalk podcast, hosted by the editors of FLOOR Trends & Installation. On this podcast you will find a mix of interviews and fireside chats with leaders, newsmakers and influencers in the flooring industry. Tune in to hear insights, best practices and actionable advice for your flooring business. |

Episodes

American-Made Performance Accessories Offer Tariff-Proof Solution as Import Costs Rise

July 11, 2025 • 13 mins
Performance Accessories' Vice President and General Manager Alfredo Donjuan discusses how the American-made flooring products provide cost stability and perfect color matching while helping retailers avoid tariff-driven price increases on imported goods. 
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Flooring Sustainability Summit 2025: Defining Priorities in an Uncertain Landscape

June 9, 2025 • 14 mins
The second annual Flooring Sustainability Summit expects 250 industry leaders in Washington, D.C., says Bill Griese, deputy executive director of Tile Council of North America. This year's focus: navigating federal policy uncertainty, standardizing "circularity" terminology, and launching design awards while building ongoing community dialogue to drive marketplace alignment. 
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NFM's Store-Within-Store Model Expands to Kansas City

June 2, 2025 • 7 mins
Why is Nebraska Furniture Mart dedicating 2,000 square feet to one carpet brand? NFM Flooring Director Dave Chambers reveals how the Anso Gallery concept is changing flooring retail, Kansas City's surprising stair carpet obsession, and Shaw's unusual Memorial Day activation plan.
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Flooring Tech Expert Dispels AI Implementation Fears While Addressing Its Real-World Advantages

May 26, 2025 • 39 mins
Are flooring dealers making costly AI mistakes? AI expert Maksim Nazarchuk reveals the three biggest concerns holding back the industry, how to protect customer data without killing innovation, and why most AI implementations fail before they start.
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Independent Carpet One and Synchrony Unveil Flooring Retail Growth Strategies

May 5, 2025 • 27 mins
In this special National Small Business Week episode, Independent Carpet One Co-Owner Cathy Buchanan and Synchrony's Vince Lowe discuss retail challenges in today's economy, successful adaptation strategies, and how financial partnerships are helping flooring retailers boost profitability.
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WFCA Expands Training Portfolio with Strategic Acquisition of Industry-Leading Flooring Inspection Curriculum

May 1, 2025 • 23 mins
Scott Humphrey, CEO, WFCA, and Beth Brown Sorrell, executive director of FCITS, WFCA, reveal how the WFCA's acquisition of FCITS’ specialized inspection training will address critical knowledge gaps while leveraging the association's extensive reach to elevate professional standards across the flooring sector. 
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Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

April 25, 2025 • 10 mins
In this exclusive interview, Mohawk's Charles DiSano reveals how North Carolina manufacturing helps power the company's American made growth strategy. Discover why retailers are turning to Mohawk’s tariff-free flooring solutions in PureTech, RevWood and Pergo Elements that deliver confidence in an uncertain market.
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Strategic Alignment: HMTX's Vision for Growth

April 9, 2025 • 12 mins
HMTX combines Metroflor and Teknoflor under its new Contract and Trade Business Unit. In this exclusive interview, Russ Rogg reveals the strategy behind the consolidation, discusses a new partnership with Spartan Surfaces, and shares insights on the future of resilient flooring in today's challenging market.
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The Carpet Guys Open Michigan's First Flooring Installer Training Center

April 1, 2025 • 19 mins
In response to the trade labor shortage, The Carpet Guys have launched Michigan's first state-licensed installer training center, offering a unique pathway to a promising career in flooring installation for those seeking an alternative to traditional four-year degrees. 
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2025 Tile Trends: Spanish Influence on American Design

March 31, 2025 • 13 mins
Vives, a family-owned Spanish tile company since 1957, brings European design trends to the North American market. From Cevisama 2025, Jose Ruiz-Roscigno discusses sustainable manufacturing practices, 2025 tile trends, and educating architects and contractors on proper installation techniques. 
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Celebrating Women in Construction: Industry Leaders Share Their Paths to Success and How Sisters in the Brotherhood is Opening Doors for Others

March 3, 2025 • 32 mins
We are celebrating Women in Construction week. It is a week set aside each year to celebrate and promote the role of women in the construction industry. Paula Resa, assistant director, Southwest Mountain States Carpenters, and Sandra Rodriguez, director, Sisters in the Brotherhood (SIB), have very different points of entry to the skilled trades, but their stories align in that they are women who have overcome hardships to ...
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How INSTALL's Union Training Creates Lifelong Flooring Careers

February 18, 2025 • 51 mins
From TISE 2025, join Nate Bowen (Michigan Statewide Carpenters & Millwrights Training Programs) and Pat Noonan (Mid-America Carpenters Regional Council) as they explore professional flooring installation. Learn how INSTALL's union programs combine advanced training with comprehensive benefits to create sustainable, rewarding careers in floor installation.
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Breaking Down Walls in Floor Covering Training

February 10, 2025 • 16 mins
In a strategic move to address the flooring industry's installation crisis, the World Floor Covering Association announces a groundbreaking partnership with CTEF for entry-level ceramic training, while revealing plans to expand trade school programs to 100 locations. Leaders also propose an innovative penny-per-square-foot program that could revolutionize industry funding.
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Cracking the Code: Inside Tile & Stone

January 28, 2025 • 16 mins
Get ready for an eye-opening look at what's really driving tile and stone purchases today. Join BNP Media co-CEO Mitch Henderson as he reveals exclusive research on consumer behavior, contractor selection, and market trends that are reshaping the industry. Fresh insights from The International Surfaces Event you won't want to miss.
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Shaw's Benjamin Liebert on Simplifying the Flooring Journey and Building Brand Clarity

January 20, 2025 • 13 mins
From the Shaw Flooring Network Convention in Orlando, Florida, Shaw Industries EVP of Residential Business Benjamin Liebert shares candid insights on transforming the flooring purchase journey, building stronger brands, and why the industry's future looks bright despite current challenges.
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Edge Summit Insights: Mohawk's Vision for 2025

January 6, 2025 • 8 mins
With existing home sales at a 30-year low, Jeff Meadows, president of residential sales at Mohawk, shares how the company is expanding domestic production, growing its luxury portfolio, and why builder partnerships are becoming increasingly crucial. 
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Next Generation of Flooring: Montana Teen Graduates Basic Flooring Installation Program

January 2, 2025 • 27 mins
At just 18, James Pope is breaking ground in flooring installation after completing a 10-week course at Great Falls College, Montana, through the Floor Covering Education Foundation. Learn how this young tradesman is paving the way for his generation's future in the trades.
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UBC Military Veterans Program Builds Bridges from Military Service to Construction Careers

December 16, 2024 • 33 mins
In collaboration with INSTALL, the United Brotherhood of Carpenters' Military Veterans Program provides free, comprehensive training to service members transitioning to civilian life. Floor installation is one of the options. In this episode, we speak with Mark Benacquisto, executive director of Millwright Pile Driver Labor Management, who spearheaded the program's development, and INSTALL Executive Director David Gross. ...
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Cyncly Acquires Broadlume

December 10, 2024 • 14 mins
Cyncly is acquiring Broadlume. Learn more about what it means for flooring retailers as we speak with Mark Lukianchuk, the general manager for Cyncly Flooring, Todd Saunders, CEO of Broadlume, and Carole Cross, managing director of mobile marketing, a Cyncly company.
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Is Your Website Ready for 2025?

December 2, 2024 • 11 mins
Todd Skidmore, senior director of e-commerce at Mohawk, joins us to discuss Mohawk's new digital health assessment program, designed to help stores optimize their websites, drive traffic, and convert online browsers into showroom buyers.
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