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May 27, 2022 10 mins

I recently came across a video by Tanner Fox, a successful entrepreneur and youtuber. After 10 years of being on Youtube, he was ready to tell the truth. 

The endless cycle of creating, living up to others opinions and even your own standards, can often lead creators and artists to what feels like the end. You got into this to create, and now your art has become a business and it no longer feels the same. 

Were we meant to sustain such a grueling creative posting schedule? Was all of our work meant to be put online for everyone to see? What should a creator do when faced with the realities of burn out and exhaustion? So many famous creators have attained all that they've ever dreamed of, so why aren't they happy? As we build platforms for our art, we can often do it at the expense of our own emotional and mental health. We often fall into the trap of comparison. The rat wheel of climbing our way to the top, all the while going nowhere. 

For me, it was one viral video on youtube. After over one million views, it made it really easy for social media to become the most important thing in my life. I struggled with this for many seasons avoiding the fact that I was supposed to write a book. I appreciate Tanner's honesty and wish him well on his journey of creating. 

As you take time for you and for others, you’ll realize how much joy and fulfillment can come from everyday life. As you pursue creating, leading or building an online platform, make sure that you’re also building up your inner life. You want to hold your social media platform, you don’t want it to hold you. You’re going to have good and bad days, just focus on your next steps. 

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