As a creator, one of the hardest questions to get a straight answer for is: “how much should I charge?”
That’s where Cynthia Ruff comes in. After years of wingin’ it and piecing together her personal rates, she created HashTag Pay Me, the only tool that helps creators streamline their brand outreach process.
We chat with Cynthia on all things startup capital, building credibility as a content creator, and how HashTag Pay Me works. She breaks down how she uses her ‘fairy math’ method to rethink corporate compensation tools that create a more transparent, even playing field for creators.
She also shares what’s next for the platform, including conversion metrics, networking features, and a digital app.
IN THIS EPISODE, WE TALK ABOUT:
The current startup loan landscape and the SVB of it all
Challenges in getting traditional investors to understand pain points in the creator economy
Updating what it means to be ‘recession-proof’
Why whitelisting is a double-edged sword and how to make sure you’re appropriately compensated
How to use HashTag Pay Me to confidently set your rate and back it up with data
RESOURCES
Check out All-In Podcast
Learn more about Be Social Group
CONNECT WITH CYNTHIA
Follow Cynthia: @cynthiahruff
Follow HashTag Pay Me: @hashtagpayme
Get started with HashTag Pay Me: hashtagpayme.com
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.