One of the biggest pain points of the creator economy is the lack of stability and predictable income. But, it doesn’t have to be that way.
We’re joined by James Nord, the co-founder of Fohr, a tech company at the forefront of ambassador marketing. They’ve been the go-to campaign platform for years and have a real touch point on beauty programs, most notably Sephora Squad.
In our conversation, James explains why the team at Fohr has really dialed into the long-term ambassador marketing strategy. We talk about getting back to the roots of authenticity and what makes influencer marketing actually work. He also gives some insight into how to stand out in a crowded market and explains why it pays off to deliver bonus content.
IN THIS EPISODE, WE TALK ABOUT:
James’ introduction to influencer marketing in the mid-2000s
The story behind Sephora Squad
How to get on a brand’s radar and be considered for a campaign
Why Fohr doesn’t offer single-post campaigns
The easiest way to retain and grow your brand relationships
RESOURCES
2023 Sephora Squad Applications: sephorasquad.com
Learn more about Be Social Group
CONNECT WITH JAMES
Follow James: @jamesnord
Follow Fohr: @fohr.co
Work with Fohr: fohr.co
Listen to Negoris with Nord
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
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