Jennifer Walker, co-founder of Walker Drawas, joins us on this episode to chat about her career evolution from VP of PR and Marketing at AllSaints to now spearheading some of the most epic experiential marketing campaigns, including VIP Coachella parties and Revolve Festival.
Jennifer reflects on how she’s worked through some of the biggest challenges in her career and shares her advice for balancing motherhood and business. Plus, she lets us in on what a day in her life looks like and what we can expect from her agency in the future.
IN THIS EPISODE, WE TALK ABOUT:
How to set expectations with brands that don't “get” influencer marketing
What inspired Jennifer to team up with Adam Drawas to create a full-service entertainment marketing agency
Ways that Jennifer and her team continue to innovate at Coachella
What self-care and work-life boundaries look like for Jennifer nowadays
Exploring opportunities outside of fashion, including hospitality and nightlife
RESOURCES
Learn more about Be Social Group
CONNECT WITH JENNIFER
Follow Jennifer: @_jennifer_walker_
Follow Walker Drawas: @walkerdrawas
Learn more about Walker Drawas: www.walkerdrawas.com
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
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