Between the dwindling follower counts and unpredictable engagement, Instagram is one of the most frustrating platforms for creators right now. We invited social strategist Taylor Loren onto the pod to learn about how to cut through the noise on Reels and grow on Instagram.
Taylor is the brilliant mind behind @reelstips, which she organically grew to 230k+ followers in just a few months, and she also has a Reels course that’s helped hundreds of Instagram users expand their reach. In our conversation, Taylor gives us a peek into what we can expect from the course and shares sage advice for anyone who’s self-employed.
IN THIS EPISODE, WE TALK ABOUT:
- The most effective way to reach new people on Instagram
- The not-so-secret formula for Reels
- Taylor’s hot take on the future of IG Stories
- Reels and main feed strategies for aesthetic creators
- The ups and downs of leaving corporate and starting your own business
- How to practice an abundant mindset, even when the deals start slowing down
RESOURCES
- Scarcity by Sendhil Mullainathan and Eldar Shafir
- Learn more about Be Social Group
CONNECT WITH TAYLOR
Follow Taylor on Instagram: @taylor.loren
Follow Taylor on TikTok: @taylor_loren_
Follow Taylor’s Reels Tips, Trends & Tutorials: @reelstips
Learn more on Taylor’s website: taylorloren.co
CONNECT WITH ALI
Follow me on Instagram: @aligrant
Follow me on TikTok: @aligrnt
CONNECT WITH JESS
Follow me on Instagram: @jessyoowould
Follow me on TikTok: @jessyoowould
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