Royi Metser is the founder and CEO of Avelo, the company behind the world's first smart running shoe.
Running changed Royi’s life in 2021 after a blood test was the kick in the butt he needed to make a change. Three days later he signed up for his first marathon.
It was through his personal mission to improve at running that he decided to build a product to measure force and form and use the data to help runners improve performance and reduce risk of injury.
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Note about Avelo: I believe so strongly in what Avelo is doing that I’ve been advising the team behind the scenes for the last two years!
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