How would you feel if you step into an organization knowing everything’s working out, but soon you find out you have to deal with other people’s mess? This is a great dilemma to which every people experience in every aspect. It is important to deal with it by surrounding yourself with the right people. You also need to be in the right mindset to get through this kind of a mess. Learn more about your ad choices. Visit megaphone.fm/a...

As a founder, it was you who created the company from the ground up. You certainly have the knowledge and skills to run it and bring the organization to a level where you have envisioned it to be. However, like most founders, you may not know everything - just like everybody else. This is especially true when it comes to the kind of marketing that you can scale side by side cost and revenue. In this episode, learn how to apply data...

How can you lead your company to a path of growth as a founder? The tech and martech space offers founders revolutionary tools that can accelerate the growth that you desire. However, being clear about your direction as to what kind of growth you want to achieve for your company is important to establish at the start. It is important to learn from the experts in the space to keep abreast with tech and martech evolutions and consoli...

Not all marketers are superheroes. As a founder, you need to equip your marketing team with the right tools that can help them become more organized and highly competent. Find out how tools can help you eliminate redundancy, wastage, and disorganization especially using Lately as a platform.  Kate Bradley Chernis is the co-Founder and CEO of Lately, a marketing software company. Realizing that a marketer’s function can be pulled to...

Not all individuals follow a traditional path in their careers. Some unique ones explore different careers not for a lack of sense of stability but the passion to ignite transformation where transformation can be most fulfilling.   Julie Roehm has been CMO, Chief Storyteller, Chief Experience Officer, and marketing consultant in the marketing space. But what she really is, is an igniter of transformation. Learn more about your ad c...

Having developed a product is only the beginning. The company must continue to pivot as necessary to be finally molded into one that the customers need and want. As such, the customer has to take center stage in trying to develop that product that will bring the company success.  Manoj Phatak is the founder & CEO of ArtRatio, a boutique manufacturer of conservation vitrines that incorporate intelligence and connectedness for us...

There will come a point in your life and your career where you will have to decide whether you should take a risk and take a different route or not. Meanwhile, taking a breath mentally can be a productive way of preparing yourself for that next challenge. Sameer Patel is formerly a CEO at Kahuna who is currently taking a breath to rejuvenate himself mentally and be ready to take on life’s next leadership opportunity.  Learn more ab...

In a world where disruption is the trend, transformation begins to emerge as a more natural and progressive way to create value, effect unique changes, and build something bigger. Dick Hyatt is a serial entrepreneur who has been part of 6 to 7 different companies, leading transformational evolution in various industries. Dick is also the CEO and President of Decisiv, Inc., a leading provider of (SRM) or Service Relationship Managem...

What’s the “C” in CMO? Apparently, a decline has been seen in the role of the CMO in the organization and this may not be a trend to just brush aside. In this Toddcast episode, let’s dig deep and find out how we can turn things around. Christine Crandell is a Serial CMO, B2B board member, and C-level global marketing exec who is a strategy expert and transformational leader. Learn more about your ad choices. Visit megaphone.fm/adch...

Knowing yourself and knowing exactly what you want can help you find that remarkable opportunity in a company where you can fit in. And if you are a founder, remember that personality takes precedence over skill set when you want to build up the right team. Seth Greenberg claims to be a marketer at heart. He was previously Chief Marketing Officer at Alteryx and LifeLock. He was also a Vice President for Social, Advertising, Brand a...

There are different ways to approach marketing and the goal is to make it most effective in reaching out to customers. Every touch point is a potential for closing a sale and thus must be well-orchestrated, lest you loose that customer or client along the way. More than any meticulously planned strategy however, the human to human approach to marketing has been proven most powerful. Because you are dealing with humans, then the mos...

Both creativity and leadership are not easy to inspire in the workplace – but maintaining an open mind and opening up to your true self can help spark that kind of company culture.  Courtney Kramer is the Head of Global Marketing at Co-Active Training Institute (CTI), formerly Coaches Training Institute (CTI). She is also an author, an executive creative director, a designer, and a strategist with a passion for creativity. Learn mo...

Company growth is a goal that founders strive to achieve at certain stages and growth marketing is both a scientific and artistic tool to use. As a science, growth marketing will require continuous, methodical experimentation until a viable conclusion on how to reach growth goals is attained. And like any other experiment, being able to identify the root problem is a critical first step, versus being all over the place with multipl...

Gone are the days when marketing is just one segment of the organization. Today, a marketer has to communicate and collaborate with business leaders and other team members in a common language towards reaching revenue goals. Today's guest expounds on those principles and explains what it means to be a marketer in today's business world.  Michelle Killebrew is currently Vice President, Head of Marketing at PwC’s New Ventures...

It's good to really take time and segregate a budget for your marketing strategy and how you could build your own name in the industry. But some brands and companies just go with the flow without really having an end in mind. Setting your goals can help you reach your destination. In marketing, it is important that you know what you’re doing and who you want to reach out to in order to achieve your goals.  In this episode, we’l...

Working as a C-level executive is unimaginably difficult and brings a lot of pressure to the table. And every executive on a C-level (CEO, CMO, CFO, name it) has different perceptions in running the business and doing their responsibilities. Learn more from Blaine as he speaks about many different aspects of becoming a CEO and a CMO and how these two differ from each other.  Blaine Mathieu is the Chief Marketing and Product Officer...