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July 24, 2025 35 mins

Today, it is my pleasure to speak with Roy Moëd, Co-Founder of LifeBook Memoirs, a company dedicated to helping parents and grandparents preserve their life stories in beautifully crafted, private autobiographies for their families. The inspiration for LifeBook Memoirs came from Roy’s own experience when he helped his ageing father rediscover a sense of purpose at a difficult time in his life. Since then, Roy and his company have created over 20,000 private memoirs for families in more than 40 countries.

Prior to that, Roy co-founded Pourshins Limited in 1978, which grew into a global enterprise employing over 600 people in 4 countries around the world. Throughout his career, he has built businesses not just with commercial success in mind, but with a heartfelt desire to connect and impact people and families in ways that matter.

Roy begins by explaining it is important for families to share their history with their children and future generations and for founders and family leaders to tell the story of their life and achievements in their own words.

Nowadays, there are so many storytelling formats to choose from, yet in his business, Roy has adhered to a single traditional format – the autobiographical printed book. Roy talks about why the physical book is still the best medium for older generations to share their life story with their progeny.

Many family leaders may feel overwhelmed by the notion of writing a book that captures the essence of their life’s journey and achievements. Roy offers his advice on how to get started on the journey of writing an autobiography that will speak to and be appreciated by future generations.

Roy provides some practical resources that he recommends to families and family leaders who wish to consider embarking on a book-writing journey to memorialize the family’s origins, values, and stories.

Enjoy this illuminating conversation with a veteran storyteller and publisher of limited-edition biographies exclusively serving enterprise family leaders and founders.

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