Marketing for Frame Shops with Meg Glasgow & Sheila McCumby

Meg Glasgow is playing the long game. She began her framing career 33 yrs ago while living in Portugal. She founded Finer Frames in 1999 near Boise Idaho on the principals of providing design focused conservation framing. Despite heavy competition and economic challenges, she has continued to build a successful brand that got her noticed winning Business of the Year, Idaho’s Woman of the Year nominee 3x and Larson Juhl’s Design Star. She’s laid out her marketing strategies in her latest book, Recharge Your Business that’s available at megglasgow.com/shop

Meg believes in doubling down on local marketing, long term relationships and nature walks along the river. You can find her on Facebook @finerframes and Instagram @finer_frameshttps://www.facebook.com/finerframeshttps://www.instagram.com/finer_frames/
Sheila McCumby has worked in the framing industry since 1992, she was the GM for her family's businesses, one of the businesses was a craft/framing shop.
She went to framing school to learn framing and be a better boss. It was love at first chop. She has been involved in framing ever since in one form or another as a manager and owner.
Sheila worked for 17 years as a marketing director for a large real estate company, and minored in business and marketing in college at the university of Alaska-Anchorage. She moved to Las Vegas in 2020, closing her frame shop after receiving a lucrative job offer as a VP of marketing...then covid happened and I was laid off.
She ended up working in a high end gallery in Vegas.

Sheila is about to launch her own picture framing consultant business very soon.

You can find Mo Elyas at

⁠https://framers.com/