April Porter is a former award-winning, multi-unit franchisee, attorney, and creator of the Infinite FranchiseeSM mentorship program, which teaches franchisees the business intelligence, strategic thinking, leadership skills, and entrepreneur mindset to apply to the franchise model in order to reach a life of SWAG™ - Sanity, Wealth, and Gratitude™. April has been named to the Ten Women of Distinction in Franchising and a Top Influencer in the Global Franchising Industry, hosts the #1 Franchisee Podcast on Apple - The Infinite Franchisee Show - and received the Chairman's Award for Distinguished Service to the Franchising Industry from the AAFD.
Key Takeaways:
[2:08] - April shares her law background as a criminal prosecutor before she made a shift into franchising.
[4:30] - Her entrepreneurial spirit drove her to open a franchise location of something she loved. She wanted more time freedom and control over her income.
[6:50] - April was able to identify the “franchise gap.”
[8:36] - A lot of people franchise in an area they already know how to do, but they don’t know how to run a business.
[10:31] - Just because you like the product or service, doesn’t mean you will like the business.
[13:45] - Business owners who choose to franchise their business model must also know how to train and educate franchisees.
[16:37] - April shares more about her cloning system.
[19:08] - Franchisees need to have a business owner mindset. The franchisor can support but isn’t going to be able to do everything.
[21:41] - A major pitfall for franchisees is knowing the difference between business and personal finances.
[24:41] - Sanity, wealth, and gratitude are the elements that franchisees are in search of.
[26:30] - A common problem is a franchisee’s management of time.
[28:15] - Josh’s number one piece of advice for prospective franchisees is for them to talk to current franchisees and franchisors already in the business.
[30:12] - What about multiple locations?
Mentioned in This Episode:
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.