April Porter is a former award-winning, multi-unit franchisee, attorney, and creator of the Infinite FranchiseeSM mentorship program, which teaches franchisees the business intelligence, strategic thinking, leadership skills, and entrepreneur mindset to apply to the franchise model in order to reach a life of SWAG™ - Sanity, Wealth, and Gratitude™. April has been named to the Ten Women of Distinction in Franchising and a Top Influencer in the Global Franchising Industry, hosts the #1 Franchisee Podcast on Apple - The Infinite Franchisee Show - and received the Chairman's Award for Distinguished Service to the Franchising Industry from the AAFD.
Key Takeaways:
[2:08] - April shares her law background as a criminal prosecutor before she made a shift into franchising.
[4:30] - Her entrepreneurial spirit drove her to open a franchise location of something she loved. She wanted more time freedom and control over her income.
[6:50] - April was able to identify the “franchise gap.”
[8:36] - A lot of people franchise in an area they already know how to do, but they don’t know how to run a business.
[10:31] - Just because you like the product or service, doesn’t mean you will like the business.
[13:45] - Business owners who choose to franchise their business model must also know how to train and educate franchisees.
[16:37] - April shares more about her cloning system.
[19:08] - Franchisees need to have a business owner mindset. The franchisor can support but isn’t going to be able to do everything.
[21:41] - A major pitfall for franchisees is knowing the difference between business and personal finances.
[24:41] - Sanity, wealth, and gratitude are the elements that franchisees are in search of.
[26:30] - A common problem is a franchisee’s management of time.
[28:15] - Josh’s number one piece of advice for prospective franchisees is for them to talk to current franchisees and franchisors already in the business.
[30:12] - What about multiple locations?
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