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April 10, 2018 19 mins

Ever considered turning your business into a franchise? Thought about buying or investing in an already existing franchise? You’ll need to know exactly what a franchise is before doing either of these things.

 

In this episode, Erin chats with Carmen Chavez de Hesse, owner of Echo Growth Strategies, about the three factors that make a franchise a franchise vs. a licensed business:

 

  • National trademark registration
  • Systems and support
  • Ongoing fees in exchange for the trademark, systems, and support

 

Listen to get into the nitty-gritty details of franchising.

What We Cover

 

  • Defining a franchise
  • Licensing vs. franchising
  • Mandated timeline for buying a franchise
  • Questions to ask when doing due diligence on a brand
  • Corporate locations vs. franchise locations
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