Erin connected with Angela Coté last Fall at during the FranTech conference, where they immediately connected over their passion for innovation and supporting women. Angela is an expert in the franchise space in every sense of the word - her family owned a major Canadian franchise, she’s a multi-unit franchisee, and she now consults franchisors to help them achieve exponential growth.
In this episode, Angela shares her Five “Rockstar” Questions every prospective franchisee should ask before making her buying decision:
- Do you have a passion for the brand?
- What are the company’s core values and purpose?
- What support systems does the franchisor have set up for franchisees?
- How many transfers and/or closures has the franchise experienced and why?
- What technology does the company have in place to create efficiencies (and ultimately profitability) for franchisees?
Learn the answers you’ll want to hear to know you’re making a sound, informed franchise buying decision.
What We Cover
- Introducing Angela Coté, franchise expert
- The role of passion in your franchise buying decision
- Why brands need a purpose and core values
- Typical support systems for franchisees
- The why behind franchise transfers and closures
- Recommended technologies to help franchisees thrive
- Erin’s three questions
Resources We Mention
Get Inspired by Angela
- “Do you really love the business? When you’re heart’s not in it, it’s harder to make it profitable.”
- “It’s a common misconception that the brand will sell itself. You have to be excited and out there driving business.”
- “Don’t get stuck in the world of thinking. Take action, try it out, and then you’ll know if it works.”
What Do You Think?
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