Lisane Basquiat is the owner of Hera Hub Carlsbad, founder of Shaping Freedom, and the co-founder of Transition Haven. While running three businesses may make her sound like a serial entrepreneur, Lisane’s background is actually in corporate - she worked for Fortune 500 companies for 23 years before deciding it was time to take control of her destiny and work for herself.
Listen to hear what it was like for her to transition from corporate to entrepreneurial life, the difference business ownership has made in her life, and advice for women looking to make the shift into business ownership.
What We Cover* Introducing Lisane Basquiat
* The qualities that attracted her to the Hera Hub Carlsbad ownership opportunity
* Reasons she chose to buy a licensed concept instead of starting from scratch
* The power of surrounding yourself with other entrepreneurs
* The importance of confidence in business ownership
* Initial expectations of business ownership vs. reality
* A comparison of her life today vs. what it was like working in corporate
* Business goals for Hera Hub Carlsbad
* Erin’s three questions
Resources We Mention Get Inspired by Lisane* “When you make the decision to become an entrepreneur, it is really important that you also build community around you.”
* “You want to set yourself up for success, and one of the very first and fundamental ways to do that is to get yourself around other people doing similar work, whether they’re entrepreneurs owning their own business, whether they’ve bought a franchise, whether they’re licensing something. Get yourself around other entrepreneurs.”
* “When I have those moments when I’m frustrated or feeling a little overwhelmed, I remember working for other people and I remember what that felt like… and this is so much more fun, and lighter, and impactful than any of the work I did in 23 years [in corporate] combined.”
* “If you’re at a place in your career where you really want to do something for yourself and you really want to be tied into and dialed into true pay for performance, then a license model or a franchise model is an absolutely wonderful way to be able to do that while also giving you a head start of building a complete business.”
* “ Don’t go at it alone. Surround yourself with like-minded people who are going to encourage you, who understand what it’s like to be in business for yourself, who will celebrate your wins, and help you overcome the obstacles that come your way.”
* “Get rid of any belief you have that you could never do as well as you’re doing in corporate.”
* “Trust yourself and have courage. Believe in yourself. Believe you can generate at least the revenue you were making through working for someone else, yourself.”
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