One of the greatest benefits to buying a franchise is the brand recognition, systems, and processes you inherit right off the bat. But, what happens if some of those systems aren’t fully functioning? What if the brand lacks a streamlined sales system?
This week, Emily chats with Violet Rainwater, sales strategist and founder of Rainmaker Way, on the importance of sales systems. They cover the questions you need to ask and the answers you should hope to hear to ensure a franchise’s sales systems are running smoothly and efficiently so new owners can make it rain.
What We Cover
* Introducing Violet Rainwater, sales strategist and founder of Rainmaker Way
* Real-life example: the yoga studio without a sales process
* Questions to ask when evaluating a franchise opportunity
* How sophisticated should a franchise’s sales system be?
* What to look for when hiring a sales person or team
* The importance of trusting your intuition
* Sales strategies Violet implemented to help the yoga studio
* Business advice for women considering franchise ownership
Resources We MentionGet Inspired by Violet
* “The important thing is to walk in eyes open and understand where you’re going to need to spend time, resources, and money.”
* “The most important thing [to figure out if someone’s a good fit for your team] is how they make you feel in the interview process. What’s their energy? What’s the vibe you get from that person? Chances are, whatever you’re feeling is what your customers will feel as well.”
* “Sales systems and processes are there to enable sales professionals to make it rain, to tap into new income streams and revenue streams, and to really maximize the brand’s sales efforts.”
* “It’s spending the time, strategizing, and coming up with ways to drive connection. I really believe the more you can connect with your prospects, the more likely they’re going to convert and become customers.”
* “Fall in love with the sales process. Get super excited about sales. The more positive energy you can put on that aspect of your business, the more it’s going to pay off for you.”
What Do You Think?
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