#021 - How to Rock a Home Care Franchise ft. Jennie Bardrick from Radfield Home Care

Erin connected with Radfield Home Care franchisee Jennie Bardrick over social media, and they had an immediate connection. It didn’t take long for Erin to realize Jennie’s journey from corporate consultant to award-winning franchisee was the perfect story to share on the Franchise Rising Podcast.

Listen to hear how Jennie got into franchising, what’s made her business so successful, and where she sees it all going over the next several years.

What We Cover

 * Introducing Jennie Bardrick, Co-CEO and Marketing Director for Radfield Home Care in Havering and Brentwood.

 * How Jennie and Lisa got into franchising

 * Her corporate background and experience

 * The importance of living your purpose

 * Objections she faced from family and friends and how she overcame them

 * How she selected Radfield Home Care as the best-fit franchise for her

 * What does good support mean as a franchisee in an emerging brand?

 * Profitability projections and reality

 * How Jennie and Lisa share responsibilities

 * Where their business is headed next

 * Erin’s three questions

Resources We Mention

 * Radfield Home Care

 * National Best New Business Awards

 * Havering Business Awards

 * Homecare.co.uk

 * Thames Gateway Business Awards

Get Inspired by Jennie

 * “To some extent, you’re always trying to get to that point where you’re living your absolute purpose. I definitely still on that journey. For me, I wasn’t enjoying what I was doing. So I thought about what do I love doing? What am I passionate about? And it’s helping other people.”

 * “If I can hang out with old people [which I love], do something that helps others, and make money from it, it’s worth a shot.”

 * “Do your own analysis, do your own research. Obviously, you need to seek advice from loved ones, especially if they’re financially supporting you or a big part of your life. But it’s your life and your decision.”

 * “To be honest, we always had a gut feeling that we’d go with Radfield. Going with your gut is a good thing, but make sure it’s backed up in facts.“

 * “We have a weekly meeting to make sure we’re both aligned. Sometimes it’s easy to not do that. I think even if you’re on your own, try to have a weekly strategy or planning meeting. Look at your targets. Plan out your week, what you want to achieve. It’s so easy to get lost in the doing and the day-to-day and not to be long-term strategic.”

 * “The facts and research are really important. Make sure you’re really clear about what you’re getting into financially and what the return is. But also think about how you feel about it deep down. There’s something to be said for your gut instinct.”

What Do You Think?

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