3. From Storytelling to Strategy: Monica Feid on AI, Franchising, and the Future of Marketing

What happens when a journalism graduate with no franchiseexperience gets assigned a PR client that changes her entire professional destiny? That’s exactly what happened to Monica Feid, co-founder and COO of Thunderly Marketing, Advertising and PR. What started as a random PRassignment to the Dwyer Group in 1996 became the beginning of a decades-long career shaping some of franchising’s most recognized brands.

In this episode, Monica joins host Stan Friedman toshare how franchising “found her,” how her partner's vision transformed BizCom Associates into Thunderly, and why AI is transforming franchise marketing faster than mostbrands are ready to handle. She explains the shift from SEO to GEO—Generative Engine Optimization—and why brands must rethink how they show up in AI-driven search results.

You’ll also hear why 56% of website leads receive zerofollow-up, how remote work and global talent have reshaped agency growth, and why younger, highly educated entrepreneurs are now entering franchising to control their destinies.

👉 If you want to understand the next evolution of franchise development, digital marketing, AI, and the power of serendipity in career-building, you won’t want to miss thisconversation.