True story: Navigating the challenges of a male-dominated industry can be daunting, but through perseverance and mentorship, it's possible to carve your own path. Lora Kellogg's inspiring journey from becoming the first female VP at Scotty's, a chain of home improvement stores, to the founder and CEO of Curious Jane, The Ad Agency for Franchise Brands.
Key insights from Laura's story and the podcast discussion:
1. Mentorship Matters: Having a supportive mentor can significantly influence your career trajectory, especially in challenging environments.
2. Adaptability is Key: Letting go of revenue to focus on a niche market can lead to greater growth opportunities.
3. Why Franchisors Should Build Internal, Franchise Development Marketing Infrastructure. Relying solely on brokers or FSO's, may not yield the best results.
4. Engaging Franchisees is Essential. Involving franchisees in national campaigns fosters collaboration andcommitment.
5. Leverage Technology Wisely: AI can enhance your marketing strategies, but it should complement human efforts, not replace them.
"The Evolving Landscape of Franchise Marketing." Lora Kellogg, Founder and CEO of Curious Jane, The Ad Agency, for Franchise Brands, this week on Franchise Today.
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