AG Lafley: Competing by Reinventing the Core

Former Procter & Gamble CEO AG Lafley explains why enduring performance depends on treating even the most established business as an “eternal restart”—constantly innovating, pruning distractions, and staying grounded in real customer behavior rather than stated preference. Drawing on decades leading one of the world’s largest consumer companies, he outlines how organizations can sharpen strategic choices, build ambidextrous cultures, and simplify management systems to execute with consistency. Lafley also details P&G’s shift toward open innovation, its rigorous process for exiting underperforming categories, and the leadership behaviors required to create competitive advantage at scale. Listen now to explore how leaders can refocus resources, empower teams closest to the customer, and cultivate innovation that actually reaches the market.   Everyone agrees that leadership matters. But in the rush of competing priorities—in the whirlwind of data, deadlines, and deliverables—it’s easy to lose sight of just how much it matters. Download our new guide, Where are all the Great Leaders, to learn more: https://resources.franklincovey.com/c/tlg-where-are-all-the-great-leaders?x=j4G37p&lb-mode=overlay   FranklinCovey’s world-class learning solutions—delivered Live-Online, On Demand, or Live In-Person—are designed to build exceptional leadership skills and enrich your culture at every level of your organization. To learn more, email us at [e-mail], visit franklincovey.com, or call us at: 1-888-868-1776