November 28, 2023 • 33 mins
Episode 315 | Life is happening for you, not to you. Bestselling author, coach, speaker, and entrepreneur Dean Graziosi has learned a lot from his time working with Tony Robbins, but he says this concept about life has been most impactful for him. As the co-founder of Mastermind.com, Dean discusses the concept of masterminds and their value in professional development and self-education. He explains that a mastermind is a collective gathering of minds with a shared desired outcome, where individuals come together to solve problems, fuel opportunities, and share their knowledge and breakthroughs. Dean emphasizes the importance of learning from others who have already been successful and highlights the power of masterminds in accelerating growth and learning. He also discusses the future of self-education, noting the rise of thought leaders and the need for more niche-focused and entertaining content.
- Leverage Learning Science for Lasting L&D Impact: Organizations are increasingly investing in learning and development (L&D) programs, but not all programs are created equal. To produce behavior change that drives breakthrough results, discerning HR leaders need to look for solutions grounded in learning science that encourage active learning, intentional application, and accountability.
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(00:11):
Hello and welcome back to anotherepisode of FranklinCovey's podcast twice
weekly now On Leadershipwith Scott Miller,
where every Tuesday and Fridaywe release new episodes,
both in audio and video where welike to shine our very powerful
spotlight now being the most trustedleadership firm in the world,
having been in business for over40 years, co-founded by of course,
(00:32):
the seminal author Stephen R. Coveyand his dear friend and competitor,
Hyrum Smith back in the day.
This formed the FranklinCovey Companywhere I've been privileged to have
dedicated the majority of my 30-plus-year
career in the leadership industry.
This podcast is called OnLeadership. It's a broad term, right?
It might be leadership in yourhome, leadership in your community.
(00:55):
Many of you perhaps are formal or eveninformal leaders of people in your
organization. Every week, twice weekly,
we like to bring youriveting conversations,
sometimes from thought leaders insidethe global FranklinCovey thought
leadership family and other timesfrom people outside that have great
deep areas of expertise. Might bebestselling authors, business titans,
(01:18):
researchers, celebrities,four-star generals, you name it,
Americans, Europeans, Asians,Africans, South Americans,
every continent in the world.
And today I'm delighted to be spotlightingsomeone who I've been chasing,
quite frankly for six years.
We've been on this podcastfor over 315 episodes.
This is a gentleman that if you are allinterested in professional development
(01:40):
and self-education, youknow who this person is.
He's a multiple New York Times bestsellingauthor, coach, speaker, entrepreneur,
selfless, and investor in people.
His name is Dean Graziosi and he's joiningus today from his offices and homes
in Arizona. Dean,welcome to On Leadership.
It's good to be here.How are you doing, Scott?
(02:01):
Dean, appreciate you.Delighted to have you here.
We've been chasing you for a couple ofyears like we chase a lot of thought
leaders that we think have expertisethat we want to bring to our listenership
worldwide. Dean,
for those last few people who may not befollowing you on Instagram or Facebook
or LinkedIn or X, or you know what it is,
(02:21):
or perhaps haven't come acrossany of your authorship work,
been to a conference where you've keyed,
would you rewind a couple of decadesand reorient your professional
journey to all those that arewatching and listening today?
Yeah, sure would. And firstoff, the whole chasing thing.
I take that as a compliment chasing,it's just two busy schedules.
(02:42):
That's all it was. So it's a pleasureto be here. I love what you guys do.
I love how you serve.
The world needs more leaders rightnow in family, in business, in life,
in so many areas more than ever before,at least in my 55 years on this planet.
So I love what you guys do,Scott. Real quick, hey everybody.
I know you have lots of options whenit comes to podcasts and listening.
(03:05):
We got a million things on thisthing that sits in our back pocket.
So if you're going to spend the next30 minutes or so with us, I appreciate,
I intend to do everything in my power todeliver whatever I've learned in these
years of 35 years of having my ownbusiness and growing as a leader,
failing as a leader, succeeding as aleader, as a businessman, as a marketer,
and all the other things I plan ondelivering the best I can today.
(03:27):
So thanks for being here withus. Scott. I'll just say this,
in the journey of being a leaderin the journey of being an owner,
a manager, someone that owns adepartment or owns a piece of business,
we all fail miserably. We all questionourselves. We all have self-doubt.
Sometimes it's called imposter syndromeand all the other pieces. For me,
(03:52):
I was a kid who grew upin very humble beginnings.
My parents were really good at marryingand divorcing and I moved a lot.
My parents were married ninetimes between the two of them.
I moved 20 times by the timeI was 19, and at 20 years old,
I just decided there'sgot to be a different way.
There's got to be somethingelse. And I just started,
I got lucky enough to realize that youcan learn from others who've already been
(04:14):
there.
And I started obsessing on others thatwere living a life that I wanted to live,
and I started my own firewoodbusiness, my own car business,
my own collision shop. Then I gotinto houses and flipping houses,
and then the reason I'm inthis industry is 27 years ago
I saw Tony Robbins onTV. I bought his course,
(04:35):
and it fundamentally shifteda lot of my thinking.
Maybe some of you have had that sameshift from Stephen Covey or others.
It shifted my thinking.But the other thing it did,
it made me realize Tony soldme his life experience. Heck,
I want to do that. So 27 yearsago, I decided to create a course.
I wrote my first book a few years after,
and I've been in this industry eversince, sharing my life experience,
(04:58):
sharing the patterns that I discover,sharing the things I've learned.
I've been blessed to growmultiple successful companies.
We now am the co-founder of Mastermind.comand other companies with now partner,
Tony Robbins and dear friend.
And I think I've been through everysingle phase of leadership success and
lots of leadership failure.
And I'm in a place in my lifewhere I get to be a father of four,
(05:23):
husband to my amazing wife,
and I love the fact that we getto make impact for a living.
Dean,
the breadth and depth of your knowledgeis indisputable in terms of all the
books that you've authored thatare New York Times bestsellers,
the courses you've created, theentrepreneurs you've helped to launch,
you've been quite vulnerable in a lotof your writings and speeches about your
own successes and failures.
(05:45):
What I'd like to do today is Iwant to go deep on one topic,
and that is a topic that a lotof people have heard about,
but not everybody understands or knowsabout. That's this concept of Mastermind.
with your partner anddear friend, Tony Robbins,
you co-own Mastermind.com.
But I want to rewind a little bit.
I think a lot of peoplehave heard of a Mastermind,
(06:06):
but they're not quite surewhat it is, how to join one.
Should they be giving one?
I think some people confusedMastermind with Masterclass.
Would you again rewind alittle bit and level set?
What is a Mastermindand why do people care?
Why we own Mastermind.com and whywe built a company around people,
(06:29):
helping people monetize their mind,really monetize their experience.
It's what Stephen Coveydoes so well, right?
Foundation of one man andpartnership that found
patterns that allow people to go fasterand then turned to business around it.
And that's what you keep doing.
You're selling information to allowpeople to go faster. So Tony and I,
(06:51):
we were together, I don't know,eight years ago, seven years ago,
and taking a walk, literally taking awalk. I golfed twice a year with Tony.
He golfs twice a year too.
We got done golfing and we were talkingabout what was the one thing that moved
the needle for him and I more thanany one thing. And the truth was,
Jim Rohn moved the needle for Tony.That's how he started. If you know
(07:14):
the personal development,one of the leaders,
Jim Rohn and Tony Robbinswas the spark for me.
And then we realized how self-education,
learning from others was so importantand so critical and we believe saved our
lives and allowed us to havesuccess. And then we thought deeper,
what really is that foundation?It was a Mastermind,
(07:35):
and I'll explain that in a minute.
So that's how we got started in thatbusiness is it helped our lives so much.
How could we allow others tomonetize their life experience?
But the question was about a Mastermind.
To me Napoleon Hill kind of putMasterminds on the map and he said,
it's the collectiveness, and I could getthe exact definition. If you Google it,
you could see. Butbasically the collection,
(07:57):
more than two minds come togetherwith the same desired outcome.
And when more than one comes togetherwith the collectiveness of thought,
it makes a third mind that's much smarter.
So think of some of thebiggest breakthroughs you may have had in your life,
in your business, in your company.
Sometimes when you're sitting around atable with your team or with a consultant
and your team or sitting aroundthe table with your family,
(08:20):
the biggest breakthroughs in yourfamily, it's usually the collectiveness,
the perceptions that you're not used to.
It's bringing to the table your biggestobstacles and collectively people are
trying to help solve that. It's bringingyour opportunities and collectively,
people with the same outcome anddesire are trying to help fuel your
opportunities. It's also bringingyour biggest breakthroughs,
(08:42):
your knowledge,
the things you've learned through trialand error and sharing that selflessly
and holding nothing back.
And when you truly create a groupof people with that focus in,
I'm going to solve problems,
I'm going to fuel opportunities and I'mgoing to bring my biggest breakthroughs,
man, that's the foundation for realgrowth, especially in a world like today.
(09:04):
Things are moving so fast when wetry to learn on our own, we can't.
You can't keep up the world'sgrowing exponentially,
and a lot of times we learn in alinear way. So I believe Tony believes,
and we've had our experiences,
the collectiveness of Masterminds havereally allowed us to grow faster than
anything else.
Dean, beautiful description. I wantyou to drive a little bit deeper.
(09:26):
Mastermind is a noun, Mastermind isa verb to Mastermind on something.
Give us a very practical example ofsomeone perhaps even on your platform
Mastermind.com,
where you had a thought leader that hadgenius or experience or life lessons
where they wanted to monetize it,
they wanted to help other peopleand they wanted to monetize it.
(09:46):
How does a Mastermind come together?
Maybe use someone in particular that youwork with and who comes to a Mastermind
and what does it cost and how longis it and is it live in person?
Is it always online? Is it hybrid?
Level set everybody so that we can moveforward on that everyone's using the
same language here.
Yeah, I love that. Really goodquestions, and I've never, it's crazy.
(10:07):
I own Mastermind.com.
This is one of the first podcasts wheresomeone was asking me deeply about that.
They usually ask about amillion other things. So Scott,
I love this and thank you. This'll benew content for anything I've ever done.
So I encourage everyone on ourteam to get in a Mastermind
that is related to theirdivision. For example,
(10:27):
our client success department is in aMastermind with Stu McLaren, dear friend.
He has a Mastermind just on memberships.We have our client journey team.
They're in a Mastermind on just clientretention. So our sales department,
our sales leader is in a Mastermindwith other sales leaders where everybody
goes and shares their best practices.
(10:47):
What happens so manytimes in life when we are,
and I know you asked me aspecific question, I'll get to it.
When we try to figure out on our own,we get stuck in the day-to-day grind.
We get stuck in the thing thatis one foot in front of us.
And I'm really going to question youguys to ask this question to yourself.
Sometimes we get stuckworking on the company we are,
(11:09):
and we forget to work on thecompany we need to become.
And what Masterminds have done for me isallow me to work on the company we are,
but immerse myself with the right groupof people so I could see insights,
breakthroughs, solve problems, andalso work on who we're becoming. Now,
as an example, you said a client,I'm going to share one Mastermind.
I call it a Mastermindthat really helped us,
(11:30):
is I read Matthew McConaughey's book,Greenlights. I dunno if you read,
did you read the book?
Scott? We have. In fact,
we've interviewed him several timeshere in the podcast. Exceptional.
Yeah, so I read the book I got done.Maybe you felt the same way I did.
I wanted more McConaughey. Iwanted that voice in my ear.
I wanted to know deeper. Wheredid some of these philosophies,
some of these patterns come from?Fortunately, we had a mutual friend.
(11:51):
I sent him a voice memo. I said,the world needs more McConaughey.
You need to be on Mastermind.com.
We need to create a course and a platformfor people to learn more. He said,
how do we figure this out? I said, jumpon a plane, come down to the office,
we'll Mastermind with the teamfor a day. And during that day,
he got different perspectives. I'm notsure people, why this, why a course?
What pieces, what patterns, what flow,
(12:12):
and the collectiveness ofeverybody sitting around.
He brought two amazing people from histeam and they were talking about how a
star should be presented and how theywant to do limited marketing and this
collectiveness of all of ourideas together. In one session,
we laid out what I think isprobably now to this day,
the biggest traininganyone's ever done online.
(12:32):
We had two and a half millionpeople day one in that event.
And it was the collectiveness of all ofus bringing our problems, our solutions,
our opportunities, our best practices,and we put something together magical.
So Dean,
I'm going to keep belaboring thisbecause I think together we're educating
literally millions of people thatmay have heard about this but haven't
(12:55):
participated in one. I want toget to the host in a moment.
Are Masterminds typically live inperson around someone's living room?
Are they usually on Zoom orTeams? Is there a certain length?
Is the thought leader usually teachingconcepts? Break that down for us.
Yeah, so I would say prior to Covid,
(13:15):
I would say a Mastermind, because I wasa part of many and I conducted many.
I would say they were in person.
And for an effective Mastermind,
you got to realize you wantto put the same people,
similar people in the room all fightingfor the same thing. If it's sales,
(13:35):
if it's leadership,
you want to be in a room with similarpeople fighting the same battle,
with the same kind of goals.
And I would say typically for20 years ago into Masterminds,
it was in person thecollectiveness of similar people.
I'd go to masterminds on marketing,
I'd go to Masterminds and other areasI'd say that has changed in today's
virtual world. Look, weget the opportunity, Scott,
(13:57):
I feel like we're sitting right nextto each other because of technology.
I consider a Mastermind. Now,whenever you put similar people,
there's some events where you've gota variety of people that's great,
and then they find out where theygo. A Mastermind is similar people,
same problem, same goals, samedesires, willing to share.
If you put them on a Zoom call,if you put them in a meeting room,
(14:19):
if you put them on amonthly training, to me,
that's the Mastermind is thecollectiveness of the wisdom,
not where it's held.
So this is very helpful to me.
I would have thought thatmost Masterminds were led by,
take me for example, right? I've writtensix books. One of them is on mentoring,
how to be a great mentor.
(14:42):
If I'm organizing aMastermind on mentorship,
am I inviting other experts on mentoringor am I inviting people interested in
learning about mentoring and thereforeit's my Mastermind, I'm the expert.
I'm leading it. I'm imparting knowledgeinto them. What is that dynamic like?
It's so good. I'm sure theseseem very elementary to you,
(15:03):
but if I don't know them,
I can guarantee you most of our listenersdon't either. Yeah, no, this is great.
No, I love these questions andreally great things to think about.
So I would say there's twooptions there. As a mentor,
if you wrote a book on being amentor, I love that. In fact,
I'm going to find it and read that.
(15:24):
If you wanted to learn new skillsto be even a better mentor,
even though you obviously wrotea book and you're a leader on it,
but if you wanted to get even better,
you'd make a list of 10 people thatyou think are unbelievable mentors.
They've written books, 'em in yourchurch, 'em through friends and family.
If I wanted to be better at mentoring,
(15:45):
I would organize a mastermind andI'd invite 10 amazing people with an
agenda and say, how do we all get better?
Now with you writing a bookon mentorship, you could also,
and you would sell out, I promise you,you'd sell out with the right formula,
is if you did a Mastermind forpeople who wanted to be mentors or
(16:07):
wanted to be better,
you could charge them becausethey're paying for speed.
You're condensing decadesinto days. You're the author,
you're the expert on it right now.There are people that read your book,
and this is the part I told McConaughey,they read your book and went, darn,
this guy's good. He's a real mentor.He's got the depth and breadth,
(16:27):
and the next words are, I want more
and more would be a Mastermind whereyou dig deep, where you do it together,
where it's the collectiveness where overthree days, four days, whatever it is,
they're going to go from here to here andthey'll leave understanding mentorship
on another level. I hope that helped.
Mastermind.com/GreatMentorship with Scott Miller.
(16:49):
I can see it right now. Dean,
talk about monetization because obviously,
we are in the thought leadership industry.
Most every book you see behind mehas been authored by someone we've
interviewed. Obviously,
FranklinCovey has sold close to 60million copies of the books that we've
published over the last30 years. Yeah, amazing.
(17:09):
How does someone who feelslike they are a thought leader,
they have expertise in their industryor genre, where do they start?
How does Mastermind.com work?
So the cool part is as I'm looking atyour wall, Jay Shetty, Marie Forleo,
I'm in a Mastermind with both ofthem and a couple others. Ed Mylett,
(17:30):
another one. So here's what it is.
You have an unfair advantage. I get it.
You've been in this industry for so long,
you're a part of one of the greatestcompanies to ever exist in the leadership
space ever,
and we'll go down in history so youunderstand the value of knowledge.
So I'm going to sharesomething real quick.
I've asked this to hundredsof thousands of people.
(17:53):
If you could get a milliondollar check today or go back
and spend a week with your 20-year-oldself, which one would you choose?
Hundreds of thousands of people.
I've never seen anybodychoose the million bucks.
They'll always take goingback and spending a week with their 20-year-old self.
So that just says,
your life experience is thatvaluable to the 20-year-old version
(18:17):
of yourself and otherpeople. Now that you know
where you are in your life experience,
somebody is starting off and youcan collapse decades into days,
you can take your life experience justlike going back and spending a week with
your 20-year-old self. So that's the,okay, yeah, I do have value. Secondly,
(18:37):
what Mastermind does is we help peoplego through a process of identifying
what experience is the most valuable.The problem is you have all that,
but it's like clutteredthoughts in most cases.
There are things that you forgot, Scott,
that would be priceless to me that youjust think everybody knows because you've
been doing it so long.
So what we do is we show people howto identify the value of their wisdom,
(19:01):
the value of their experience,
and then how to lay it out in a processso you understand who your ideal client
is, how you solve their problems,how you help them get to your goals,
how do you share it with confidence andhow do you bring people together with a
marketing that doesn't feel like hypeysales, but more service oriented?
And that is the magicformula that Tony and I,
(19:24):
I've been 27 years inthis industry, him 45,
and we just geeked out on howdid we put all this together,
and if we were starting on day one,
what the heck would we have todo to help someone go, oh my God,
maybe one of my greatest assets is mylife experience. I hope that helps,
but I'll go deeper on it.
It does. In fact, I've actuallyfollowed your career for over a decade.
(19:45):
I've read all of the books youhave authored, I've mentioned,
I follow you on every platform you wantin terms of social thank you because of
your abundance and your energy.
I think you and I have a lot in commonexcept for net worth. I'm on my way.
Again, Mastermind.com/mentorshipScott Miller. Exactly.
Subtle, huh?
(20:07):
What people say about you is thatyou are arguably one of the world's
genius minds around how to developbusiness and market and communicate
effectively matching peopletogether. What is your need here?
The expert is you are aconnector, you are a pollinator.
Those are probably the two wordsI would use to describe you.
What's the sweet spot whenyou think about a Mastermind?
(20:29):
Is it six hours, three 40 minute sessions?
Is it X number of people?
What's the sweet spot you have foundreally where people that are buying,
paying a tuition to come to a Mastermind,
what tends to be the art andscience behind the most effective?
Such a great question.I would say, of course,
(20:52):
it varies on what your topic is,
but let's just take for examplewhat you guys do at Stephen Covey.
If I had the opportunity forpeople listening right now,
if you could raise their hand,
there's so much that you've learned andthere's so much you can learn through
one-way learning, right? You getcourses, you have on-demand access.
(21:15):
People have on-demand access to so many,
all of the courses andtraining that Covey creates.
They have the opportunity to have peoplecome into their office and train all
these great things. But there isa group, whether it's you, Scott,
with your personal booksor the company itself,
or the company that you guys arelistening right now. Whatever you provide,
there is a certain group of people thatknow the value already. Now, of course,
(21:35):
Tony and I are trying to makeMasterminds even more popular,
but there's already people who know thevalue of getting together in a room,
whether that's a virtualroom or in-person room,
where you are solving problems.You are crafting a plan.
You are learning stuffyou've never thought before.
You're finding ways to take the ideayou've been thinking about for five years
and finally have an executable plan tomake happen because the person next to
(21:59):
you has already figured it out.I tell people in a Mastermind,
sometimes your greatest breakthrough isat lunch by the person you sat next to.
Masterminds give an ROIlike nothing I've ever seen.
They give a return on time because you'vetried to figure it out on your own,
it can take you years.
The person sitting on the other tableor in the other Zoom screen already just
went through what you want to gothrough and they give you the secret.
So long story short, Idon't mean to digress,
(22:23):
is in a role like leadership,
I love the model of three times a year,
two days,
three times a year in person anda monthly training in between.
Busy leaders, I happen tobe going down your niche.
I'm using one as an example. Busyleaders can't be on every day,
(22:44):
sometimes not even week,
but if there was a once a month trainingthat moved the needle, not theory,
not another idea. Things that alignwith their niche. If it's leadership,
if it's retaining people,
if it's getting people backto work because they want to stay home after covid,
or you want to find abetter way to build culture
while they're virtualeach week, each month,
(23:07):
a needle mover and thenthree times a year in person.
That's a formula that I've been a part of.
I've used for over 20 years,
and a mastermind like thatcould be $10 to $50,000 a
year. I had one, I sold out a hundredthousand dollars a year mastermind,
but everybody in it was doing $20 millionplus. So it's all relative, right?
(23:28):
So that's the formula I love thebest, and after all these years,
that one really sticks with people.
Very few, one and doneMasterminds. It's rare to say,
I'm going to join a Mastermind onDecember 18th from noon to 4:00 PM
virtually, and it's a one and done.
It's usually a process versusan event is what I hear.
True. The two things, and I love thatwe've been talking through both lenses.
(23:52):
If I was going to do a Mastermindon how to retain clients longer,
I just did one not that longago, so it's on my head.
If I'm doing that for my knowledge,
I might just do a one-dayintensive on how client retention
can go from five months to seven andeverything that day one and done.
But if I'm charging people and Iwant to really transform their lives,
(24:15):
we both know repetition is amust, right? We need immersion.
These are Tony Robbin terms actually,to really make something stick,
we need immersion. That'sthe events in person,
and we need spaced repetition.That's the monthly,
and the third thing we usuallyneed is a connected community.
(24:35):
So our philosophy is immersion,repetition, community.
That's the three thingswe go really deep on.
That's the three thingsMasterminds really help.
I think it's ironic that you're provingthe premise of my questions because this
is what you live and breathe everyday amongst your many businesses,
and I've been in the leadershipbusiness for 30 years as a executive
(24:57):
officer in this public company.I've never attended a Mastermind.
I hear the word three times aday. I see it on social media.
I can assure you that the millionsthat are listening and watching to this
podcast,
more than half of them arelapping up the information.
I want you to put on yourprognosticator hat. Trent Shelton,
(25:18):
Brendon Burchard, Ed Mylett, Mel Robbins,
Rachel Hollis, Matthew McConaughey,Amy Porterfield, Jenna Kutcher.
These are people that are reallybreaking through in the self-education
industry.
These are people that have written booksthat have sold hundreds of thousands of
millions of copies. Theyearn six figures in speeches.
(25:39):
They have put together Masterminds.
They really have disruptedthe way people learn over
the last not so many years, I'dargue like four or five. I mean,
Tony Robbins has been, if you will, thegrandfather. He would hate that term,
but I mean he's really beenan icon in the industry.
But FranklinCovey is oneof a handful of sterling
(26:01):
organizations that typically arethe primary partner, B2B, right?
Organizations buying educationfrom an organization,
and I've been talking with our CEO abouthow I see what's happening with these,
I mentioned eight or 10 names,
but of course Jay Shetty andthe names are significant.
What would you say?
(26:22):
You know what's funny is I'min a mastermind with all them.
I know you are. I know you are.
That's why I wrote these names downbecause these are my friends and I'm a
talent agent by day, and I'm aagent for most of these people.
But I want you to talk about what doyou see as the future of self-education?
What would you like the CEO ofFranklinCovey to know about what Amy
(26:43):
and Jenna and Brendon andEd and Trent and Mel are
doing that the FranklinCoveysof the world should say?
As the industry changes, aspeople's work dynamic changes,
as entrepreneurialism and side hustlesand people's confidence changes,
what do you think the futureof self-education looks like?
(27:05):
Great question.
I'd say self-education isFranklinCovey, Tony Robbins,
there were pioneers in this industry,
and they forged the path to wherenow it's becoming the new norm.
So when there wasn't a lot of options,
you could provide amazingcontent, which I know you guys do.
(27:26):
FranklinCovey's books world classhave impacted my life world class,
but that's not enoughwhere the world's going.
I would say if you lookat that group of people,
they provide incrediblewisdom. It's easily accessible,
but it also brings an emotion with it,
(27:47):
and especially each one of themcan find a niche that fits.
Jenna Kutcher's a dear friend.I've helped mentor Jenna for five,
six years now. Watchingher grow is amazing.
Using her as an example, she founda niche of her people, right?
She serves mostly women,mostly in her age group,
(28:08):
but with the connection of the internet,
we can find millionsof people in our niche.
We can cast the morenarrow a skinnier net,
but it goes deep.
I would say think about more
entertainment, more energy,
(28:30):
and instead of a blanketway to train everybody,
find a way to slowly nichelanes that fit people.
We live in a world where whenthis world of self-education first
started, it was like a menu with pizza,
plain pizza or pizza with pepperoni.
Now there's 40 different pizzas onthe menu. One size doesn't fit all,
(28:54):
and you want to feel goodwhile you're learning, right?
You want to feel a little entertained,not just motivation. Even my partner,
Tony Robbins, hates the wordmotivation. Motivation lasts a minute,
but true inspiration so they canhave true transformation takes
more than good content in today'sworld. It takes connection,
it takes community. It takesreal bonding and trust,
(29:15):
and I think they've done thatreally well and they're growing,
and this part of the industry is growingbecause people feel that difference.
Do you think there is a trend,
like a sustained trajectory ofa trend of professionals that
still work for major organizations,Fortune 5000, Inc. 5000,
(29:37):
Russell 2000,
that are taking control of theirown education outside of just what
the organization may be providing in aprofessional development schedule or with
LinkedIn Learning or Courseraor Udemy or you name it.
Where do you see that puck going?
And I'm inviting you to talk about this.
(29:57):
Where does Masterclass.com fit that need?
Mastermind.com. Yeah, no, no worries.
It fits that need because not onlydo you have training from Tony and I,
we have trainings from MatthewMcConaughey, from Trent Shelton,
from Brendon Burchard, from someof the others, Jenna Kutcher.
(30:18):
Within our platform,
we have trainings thatgo down different lanes,
and we go deep in these different lanes.So someone comes in and likes Jenna,
we also have Marie Forleo andothers that kind of fit that lane,
and we also have peoplelike Trent Shelton,
and we're doing somethingwith others that are in his,
Eric Thomas going to have go downthat lane because most people want the
(30:40):
end result. They want tobe a better entrepreneur.
They want to be a betterleader. They want more control.
They want to monetize their mind, butsome like learning from Trent, some Tony,
some me, some Jenna, some Marie Forleo.So we want to bring that variety,
same end result, just a differentpath on which to get there.
Okay, let's end. Our time is endinghere. What are you excited about?
(31:02):
I'm excited that in personal life,
I'm excited that I lovebeing married to my wife,
and it took me a long time to bethe man I am. And in this life,
we have the opportunity to always shift.
Maybe the thing I couldshare with everybody today is every day is a new chance
to become the man orwoman you're meant to be.
(31:23):
God meant you to be the universe.Whatever your beliefs are,
I love the relationship I have. Ilove being a father of four. Secondly,
when it comes to business, I lovethat we get to make an impact.
I am at a place in my life. Ilove being partners with Tony.
He inspires me every day.
We're at a place where wedon't need to do this anymore,
(31:43):
and I'm working harder thanI ever have because now,
and a lot of this is because of Tony'spush, is I feel like we can help.
This world is hurting. We arefragmented, we're pushed apart.
If we don't believe ineverything the same,
we're told we should hate eachother. There's so much ugly going on,
and I know the world'scircles isn't cycles.
It's not the first time it's been here,
(32:05):
but I feel like I could do my littlepart of helping impact the world in a
positive way, and every day I wakeup excited to be able to do that. So
I'm blessed for a lot of reasons.
Dean Graziosi fromMastermind.com, multiple New York Times bestselling author,
energy infuser. What's nexton the horizon for you?
Should we see some books coming outfrom you? Obviously new courses,
(32:27):
new thought leaders onMastermind.com. What's next?
What should the worldexpect next from you?
Well, last year, our big surprisewas the McConaughey launch.
We got a big one coming out in February,
so I'd be on the lookout forsomething unique and different.
We want to break the internet again,
so we got some fun stuffcoming to make it entertaining,
bring energy while simultaneouslylearning the skills to reach our full
(32:51):
potential.
Dean,
what's the most valuable lesson you'veabsorbed from your friend and business
partner, Tony Robbins?
That's an easy one. I'velearned so much. I truly have,
but the one that changed my life is whenyou realize life is happening for you,
not to you.
It might not make the situation you'regoing through easier in the moment,
but if you realize, hey,this is happening for me,
(33:12):
I'll be better on the other side. Itjust changes. It changes everything.
Dean, super abundant of you.Thanks for investing us today.
Thanks for joining us On Leadership.
Great being here.
And we'll see you back next week fora new conversation On Leadership.
Hello and welcome back to anotherepisode of FranklinCovey's podcast twice
weekly now On Leadershipwith Scott Miller,
where every Tuesday and Fridaywe release new episodes,
both in audio and video where welike to shine our very powerful
spotlight now being the most trustedleadership firm in the world,
having been in business for over40 years, co-founded by of course,
(00:32):
the seminal author Stephen R. Coveyand his dear friend and competitor,
Hyrum Smith back in the day.
This formed the FranklinCovey Companywhere I've been privileged to have
dedicated the majority of my 30-plus-year
career in the leadership industry.
This podcast is called OnLeadership. It's a broad term, right?
It might be leadership in yourhome, leadership in your community.
(00:55):
Many of you perhaps are formal or eveninformal leaders of people in your
organization. Every week, twice weekly,
we like to bring youriveting conversations,
sometimes from thought leaders insidethe global FranklinCovey thought
leadership family and other timesfrom people outside that have great
deep areas of expertise. Might bebestselling authors, business titans,
(01:18):
researchers, celebrities,four-star generals, you name it,
Americans, Europeans, Asians,Africans, South Americans,
every continent in the world.
And today I'm delighted to be spotlightingsomeone who I've been chasing,
quite frankly for six years.
We've been on this podcastfor over 315 episodes.
This is a gentleman that if you are allinterested in professional development
(01:40):
and self-education, youknow who this person is.
He's a multiple New York Times bestsellingauthor, coach, speaker, entrepreneur,
selfless, and investor in people.
His name is Dean Graziosi and he's joiningus today from his offices and homes
in Arizona. Dean,welcome to On Leadership.
It's good to be here.How are you doing, Scott?
(02:01):
Dean, appreciate you.Delighted to have you here.
We've been chasing you for a couple ofyears like we chase a lot of thought
leaders that we think have expertisethat we want to bring to our listenership
worldwide. Dean,
for those last few people who may not befollowing you on Instagram or Facebook
or LinkedIn or X, or you know what it is,
(02:21):
or perhaps haven't come acrossany of your authorship work,
been to a conference where you've keyed,
would you rewind a couple of decadesand reorient your professional
journey to all those that arewatching and listening today?
Yeah, sure would. And firstoff, the whole chasing thing.
I take that as a compliment chasing,it's just two busy schedules.
(02:42):
That's all it was. So it's a pleasureto be here. I love what you guys do.
I love how you serve.
The world needs more leaders rightnow in family, in business, in life,
in so many areas more than ever before,at least in my 55 years on this planet.
So I love what you guys do,Scott. Real quick, hey everybody.
I know you have lots of options whenit comes to podcasts and listening.
(03:05):
We got a million things on thisthing that sits in our back pocket.
So if you're going to spend the next30 minutes or so with us, I appreciate,
I intend to do everything in my power todeliver whatever I've learned in these
years of 35 years of having my ownbusiness and growing as a leader,
failing as a leader, succeeding as aleader, as a businessman, as a marketer,
and all the other things I plan ondelivering the best I can today.
(03:27):
So thanks for being here withus. Scott. I'll just say this,
in the journey of being a leaderin the journey of being an owner,
a manager, someone that owns adepartment or owns a piece of business,
we all fail miserably. We all questionourselves. We all have self-doubt.
Sometimes it's called imposter syndromeand all the other pieces. For me,
(03:52):
I was a kid who grew upin very humble beginnings.
My parents were really good at marryingand divorcing and I moved a lot.
My parents were married ninetimes between the two of them.
I moved 20 times by the timeI was 19, and at 20 years old,
I just decided there'sgot to be a different way.
There's got to be somethingelse. And I just started,
I got lucky enough to realize that youcan learn from others who've already been
(04:14):
there.
And I started obsessing on others thatwere living a life that I wanted to live,
and I started my own firewoodbusiness, my own car business,
my own collision shop. Then I gotinto houses and flipping houses,
and then the reason I'm inthis industry is 27 years ago
I saw Tony Robbins onTV. I bought his course,
(04:35):
and it fundamentally shifteda lot of my thinking.
Maybe some of you have had that sameshift from Stephen Covey or others.
It shifted my thinking.But the other thing it did,
it made me realize Tony soldme his life experience. Heck,
I want to do that. So 27 yearsago, I decided to create a course.
I wrote my first book a few years after,
and I've been in this industry eversince, sharing my life experience,
(04:58):
sharing the patterns that I discover,sharing the things I've learned.
I've been blessed to growmultiple successful companies.
We now am the co-founder of Mastermind.comand other companies with now partner,
Tony Robbins and dear friend.
And I think I've been through everysingle phase of leadership success and
lots of leadership failure.
And I'm in a place in my lifewhere I get to be a father of four,
(05:23):
husband to my amazing wife,
and I love the fact that we getto make impact for a living.
Dean,
the breadth and depth of your knowledgeis indisputable in terms of all the
books that you've authored thatare New York Times bestsellers,
the courses you've created, theentrepreneurs you've helped to launch,
you've been quite vulnerable in a lotof your writings and speeches about your
own successes and failures.
(05:45):
What I'd like to do today is Iwant to go deep on one topic,
and that is a topic that a lotof people have heard about,
but not everybody understands or knowsabout. That's this concept of Mastermind.
with your partner anddear friend, Tony Robbins,
you co-own Mastermind.com.
But I want to rewind a little bit.
I think a lot of peoplehave heard of a Mastermind,
(06:06):
but they're not quite surewhat it is, how to join one.
Should they be giving one?
I think some people confusedMastermind with Masterclass.
Would you again rewind alittle bit and level set?
What is a Mastermindand why do people care?
Why we own Mastermind.com and whywe built a company around people,
(06:29):
helping people monetize their mind,really monetize their experience.
It's what Stephen Coveydoes so well, right?
Foundation of one man andpartnership that found
patterns that allow people to go fasterand then turned to business around it.
And that's what you keep doing.
You're selling information to allowpeople to go faster. So Tony and I,
(06:51):
we were together, I don't know,eight years ago, seven years ago,
and taking a walk, literally taking awalk. I golfed twice a year with Tony.
He golfs twice a year too.
We got done golfing and we were talkingabout what was the one thing that moved
the needle for him and I more thanany one thing. And the truth was,
Jim Rohn moved the needle for Tony.That's how he started. If you know
(07:14):
the personal development,one of the leaders,
Jim Rohn and Tony Robbinswas the spark for me.
And then we realized how self-education,
learning from others was so importantand so critical and we believe saved our
lives and allowed us to havesuccess. And then we thought deeper,
what really is that foundation?It was a Mastermind,
(07:35):
and I'll explain that in a minute.
So that's how we got started in thatbusiness is it helped our lives so much.
How could we allow others tomonetize their life experience?
But the question was about a Mastermind.
To me Napoleon Hill kind of putMasterminds on the map and he said,
it's the collectiveness, and I could getthe exact definition. If you Google it,
you could see. Butbasically the collection,
(07:57):
more than two minds come togetherwith the same desired outcome.
And when more than one comes togetherwith the collectiveness of thought,
it makes a third mind that's much smarter.
So think of some of thebiggest breakthroughs you may have had in your life,
in your business, in your company.
Sometimes when you're sitting around atable with your team or with a consultant
and your team or sitting aroundthe table with your family,
(08:20):
the biggest breakthroughs in yourfamily, it's usually the collectiveness,
the perceptions that you're not used to.
It's bringing to the table your biggestobstacles and collectively people are
trying to help solve that. It's bringingyour opportunities and collectively,
people with the same outcome anddesire are trying to help fuel your
opportunities. It's also bringingyour biggest breakthroughs,
(08:42):
your knowledge,
the things you've learned through trialand error and sharing that selflessly
and holding nothing back.
And when you truly create a groupof people with that focus in,
I'm going to solve problems,
I'm going to fuel opportunities and I'mgoing to bring my biggest breakthroughs,
man, that's the foundation for realgrowth, especially in a world like today.
(09:04):
Things are moving so fast when wetry to learn on our own, we can't.
You can't keep up the world'sgrowing exponentially,
and a lot of times we learn in alinear way. So I believe Tony believes,
and we've had our experiences,
the collectiveness of Masterminds havereally allowed us to grow faster than
anything else.
Dean, beautiful description. I wantyou to drive a little bit deeper.
(09:26):
Mastermind is a noun, Mastermind isa verb to Mastermind on something.
Give us a very practical example ofsomeone perhaps even on your platform
Mastermind.com,
where you had a thought leader that hadgenius or experience or life lessons
where they wanted to monetize it,
they wanted to help other peopleand they wanted to monetize it.
(09:46):
How does a Mastermind come together?
Maybe use someone in particular that youwork with and who comes to a Mastermind
and what does it cost and how longis it and is it live in person?
Is it always online? Is it hybrid?
Level set everybody so that we can moveforward on that everyone's using the
same language here.
Yeah, I love that. Really goodquestions, and I've never, it's crazy.
(10:07):
I own Mastermind.com.
This is one of the first podcasts wheresomeone was asking me deeply about that.
They usually ask about amillion other things. So Scott,
I love this and thank you. This'll benew content for anything I've ever done.
So I encourage everyone on ourteam to get in a Mastermind
that is related to theirdivision. For example,
(10:27):
our client success department is in aMastermind with Stu McLaren, dear friend.
He has a Mastermind just on memberships.We have our client journey team.
They're in a Mastermind on just clientretention. So our sales department,
our sales leader is in a Mastermindwith other sales leaders where everybody
goes and shares their best practices.
(10:47):
What happens so manytimes in life when we are,
and I know you asked me aspecific question, I'll get to it.
When we try to figure out on our own,we get stuck in the day-to-day grind.
We get stuck in the thing thatis one foot in front of us.
And I'm really going to question youguys to ask this question to yourself.
Sometimes we get stuckworking on the company we are,
(11:09):
and we forget to work on thecompany we need to become.
And what Masterminds have done for me isallow me to work on the company we are,
but immerse myself with the right groupof people so I could see insights,
breakthroughs, solve problems, andalso work on who we're becoming. Now,
as an example, you said a client,I'm going to share one Mastermind.
I call it a Mastermindthat really helped us,
(11:30):
is I read Matthew McConaughey's book,Greenlights. I dunno if you read,
did you read the book?
Scott? We have. In fact,
we've interviewed him several timeshere in the podcast. Exceptional.
Yeah, so I read the book I got done.Maybe you felt the same way I did.
I wanted more McConaughey. Iwanted that voice in my ear.
I wanted to know deeper. Wheredid some of these philosophies,
some of these patterns come from?Fortunately, we had a mutual friend.
(11:51):
I sent him a voice memo. I said,the world needs more McConaughey.
You need to be on Mastermind.com.
We need to create a course and a platformfor people to learn more. He said,
how do we figure this out? I said, jumpon a plane, come down to the office,
we'll Mastermind with the teamfor a day. And during that day,
he got different perspectives. I'm notsure people, why this, why a course?
What pieces, what patterns, what flow,
(12:12):
and the collectiveness ofeverybody sitting around.
He brought two amazing people from histeam and they were talking about how a
star should be presented and how theywant to do limited marketing and this
collectiveness of all of ourideas together. In one session,
we laid out what I think isprobably now to this day,
the biggest traininganyone's ever done online.
(12:32):
We had two and a half millionpeople day one in that event.
And it was the collectiveness of all ofus bringing our problems, our solutions,
our opportunities, our best practices,and we put something together magical.
So Dean,
I'm going to keep belaboring thisbecause I think together we're educating
literally millions of people thatmay have heard about this but haven't
(12:55):
participated in one. I want toget to the host in a moment.
Are Masterminds typically live inperson around someone's living room?
Are they usually on Zoom orTeams? Is there a certain length?
Is the thought leader usually teachingconcepts? Break that down for us.
Yeah, so I would say prior to Covid,
(13:15):
I would say a Mastermind, because I wasa part of many and I conducted many.
I would say they were in person.
And for an effective Mastermind,
you got to realize you wantto put the same people,
similar people in the room all fightingfor the same thing. If it's sales,
(13:35):
if it's leadership,
you want to be in a room with similarpeople fighting the same battle,
with the same kind of goals.
And I would say typically for20 years ago into Masterminds,
it was in person thecollectiveness of similar people.
I'd go to masterminds on marketing,
I'd go to Masterminds and other areasI'd say that has changed in today's
virtual world. Look, weget the opportunity, Scott,
(13:57):
I feel like we're sitting right nextto each other because of technology.
I consider a Mastermind. Now,whenever you put similar people,
there's some events where you've gota variety of people that's great,
and then they find out where theygo. A Mastermind is similar people,
same problem, same goals, samedesires, willing to share.
If you put them on a Zoom call,if you put them in a meeting room,
(14:19):
if you put them on amonthly training, to me,
that's the Mastermind is thecollectiveness of the wisdom,
not where it's held.
So this is very helpful to me.
I would have thought thatmost Masterminds were led by,
take me for example, right? I've writtensix books. One of them is on mentoring,
how to be a great mentor.
(14:42):
If I'm organizing aMastermind on mentorship,
am I inviting other experts on mentoringor am I inviting people interested in
learning about mentoring and thereforeit's my Mastermind, I'm the expert.
I'm leading it. I'm imparting knowledgeinto them. What is that dynamic like?
It's so good. I'm sure theseseem very elementary to you,
(15:03):
but if I don't know them,
I can guarantee you most of our listenersdon't either. Yeah, no, this is great.
No, I love these questions andreally great things to think about.
So I would say there's twooptions there. As a mentor,
if you wrote a book on being amentor, I love that. In fact,
I'm going to find it and read that.
(15:24):
If you wanted to learn new skillsto be even a better mentor,
even though you obviously wrotea book and you're a leader on it,
but if you wanted to get even better,
you'd make a list of 10 people thatyou think are unbelievable mentors.
They've written books, 'em in yourchurch, 'em through friends and family.
If I wanted to be better at mentoring,
(15:45):
I would organize a mastermind andI'd invite 10 amazing people with an
agenda and say, how do we all get better?
Now with you writing a bookon mentorship, you could also,
and you would sell out, I promise you,you'd sell out with the right formula,
is if you did a Mastermind forpeople who wanted to be mentors or
(16:07):
wanted to be better,
you could charge them becausethey're paying for speed.
You're condensing decadesinto days. You're the author,
you're the expert on it right now.There are people that read your book,
and this is the part I told McConaughey,they read your book and went, darn,
this guy's good. He's a real mentor.He's got the depth and breadth,
(16:27):
and the next words are, I want more
and more would be a Mastermind whereyou dig deep, where you do it together,
where it's the collectiveness where overthree days, four days, whatever it is,
they're going to go from here to here andthey'll leave understanding mentorship
on another level. I hope that helped.
Mastermind.com/GreatMentorship with Scott Miller.
(16:49):
I can see it right now. Dean,
talk about monetization because obviously,
we are in the thought leadership industry.
Most every book you see behind mehas been authored by someone we've
interviewed. Obviously,
FranklinCovey has sold close to 60million copies of the books that we've
published over the last30 years. Yeah, amazing.
(17:09):
How does someone who feelslike they are a thought leader,
they have expertise in their industryor genre, where do they start?
How does Mastermind.com work?
So the cool part is as I'm looking atyour wall, Jay Shetty, Marie Forleo,
I'm in a Mastermind with both ofthem and a couple others. Ed Mylett,
(17:30):
another one. So here's what it is.
You have an unfair advantage. I get it.
You've been in this industry for so long,
you're a part of one of the greatestcompanies to ever exist in the leadership
space ever,
and we'll go down in history so youunderstand the value of knowledge.
So I'm going to sharesomething real quick.
I've asked this to hundredsof thousands of people.
(17:53):
If you could get a milliondollar check today or go back
and spend a week with your 20-year-oldself, which one would you choose?
Hundreds of thousands of people.
I've never seen anybodychoose the million bucks.
They'll always take goingback and spending a week with their 20-year-old self.
So that just says,
your life experience is thatvaluable to the 20-year-old version
(18:17):
of yourself and otherpeople. Now that you know
where you are in your life experience,
somebody is starting off and youcan collapse decades into days,
you can take your life experience justlike going back and spending a week with
your 20-year-old self. So that's the,okay, yeah, I do have value. Secondly,
(18:37):
what Mastermind does is we help peoplego through a process of identifying
what experience is the most valuable.The problem is you have all that,
but it's like clutteredthoughts in most cases.
There are things that you forgot, Scott,
that would be priceless to me that youjust think everybody knows because you've
been doing it so long.
So what we do is we show people howto identify the value of their wisdom,
(19:01):
the value of their experience,
and then how to lay it out in a processso you understand who your ideal client
is, how you solve their problems,how you help them get to your goals,
how do you share it with confidence andhow do you bring people together with a
marketing that doesn't feel like hypeysales, but more service oriented?
And that is the magicformula that Tony and I,
(19:24):
I've been 27 years inthis industry, him 45,
and we just geeked out on howdid we put all this together,
and if we were starting on day one,
what the heck would we have todo to help someone go, oh my God,
maybe one of my greatest assets is mylife experience. I hope that helps,
but I'll go deeper on it.
It does. In fact, I've actuallyfollowed your career for over a decade.
(19:45):
I've read all of the books youhave authored, I've mentioned,
I follow you on every platform you wantin terms of social thank you because of
your abundance and your energy.
I think you and I have a lot in commonexcept for net worth. I'm on my way.
Again, Mastermind.com/mentorshipScott Miller. Exactly.
Subtle, huh?
(20:07):
What people say about you is thatyou are arguably one of the world's
genius minds around how to developbusiness and market and communicate
effectively matching peopletogether. What is your need here?
The expert is you are aconnector, you are a pollinator.
Those are probably the two wordsI would use to describe you.
What's the sweet spot whenyou think about a Mastermind?
(20:29):
Is it six hours, three 40 minute sessions?
Is it X number of people?
What's the sweet spot you have foundreally where people that are buying,
paying a tuition to come to a Mastermind,
what tends to be the art andscience behind the most effective?
Such a great question.I would say, of course,
(20:52):
it varies on what your topic is,
but let's just take for examplewhat you guys do at Stephen Covey.
If I had the opportunity forpeople listening right now,
if you could raise their hand,
there's so much that you've learned andthere's so much you can learn through
one-way learning, right? You getcourses, you have on-demand access.
(21:15):
People have on-demand access to so many,
all of the courses andtraining that Covey creates.
They have the opportunity to have peoplecome into their office and train all
these great things. But there isa group, whether it's you, Scott,
with your personal booksor the company itself,
or the company that you guys arelistening right now. Whatever you provide,
there is a certain group of people thatknow the value already. Now, of course,
(21:35):
Tony and I are trying to makeMasterminds even more popular,
but there's already people who know thevalue of getting together in a room,
whether that's a virtualroom or in-person room,
where you are solving problems.You are crafting a plan.
You are learning stuffyou've never thought before.
You're finding ways to take the ideayou've been thinking about for five years
and finally have an executable plan tomake happen because the person next to
(21:59):
you has already figured it out.I tell people in a Mastermind,
sometimes your greatest breakthrough isat lunch by the person you sat next to.
Masterminds give an ROIlike nothing I've ever seen.
They give a return on time because you'vetried to figure it out on your own,
it can take you years.
The person sitting on the other tableor in the other Zoom screen already just
went through what you want to gothrough and they give you the secret.
So long story short, Idon't mean to digress,
(22:23):
is in a role like leadership,
I love the model of three times a year,
two days,
three times a year in person anda monthly training in between.
Busy leaders, I happen tobe going down your niche.
I'm using one as an example. Busyleaders can't be on every day,
(22:44):
sometimes not even week,
but if there was a once a month trainingthat moved the needle, not theory,
not another idea. Things that alignwith their niche. If it's leadership,
if it's retaining people,
if it's getting people backto work because they want to stay home after covid,
or you want to find abetter way to build culture
while they're virtualeach week, each month,
(23:07):
a needle mover and thenthree times a year in person.
That's a formula that I've been a part of.
I've used for over 20 years,
and a mastermind like thatcould be $10 to $50,000 a
year. I had one, I sold out a hundredthousand dollars a year mastermind,
but everybody in it was doing $20 millionplus. So it's all relative, right?
(23:28):
So that's the formula I love thebest, and after all these years,
that one really sticks with people.
Very few, one and doneMasterminds. It's rare to say,
I'm going to join a Mastermind onDecember 18th from noon to 4:00 PM
virtually, and it's a one and done.
It's usually a process versusan event is what I hear.
True. The two things, and I love thatwe've been talking through both lenses.
(23:52):
If I was going to do a Mastermindon how to retain clients longer,
I just did one not that longago, so it's on my head.
If I'm doing that for my knowledge,
I might just do a one-dayintensive on how client retention
can go from five months to seven andeverything that day one and done.
But if I'm charging people and Iwant to really transform their lives,
(24:15):
we both know repetition is amust, right? We need immersion.
These are Tony Robbin terms actually,to really make something stick,
we need immersion. That'sthe events in person,
and we need spaced repetition.That's the monthly,
and the third thing we usuallyneed is a connected community.
(24:35):
So our philosophy is immersion,repetition, community.
That's the three thingswe go really deep on.
That's the three thingsMasterminds really help.
I think it's ironic that you're provingthe premise of my questions because this
is what you live and breathe everyday amongst your many businesses,
and I've been in the leadershipbusiness for 30 years as a executive
(24:57):
officer in this public company.I've never attended a Mastermind.
I hear the word three times aday. I see it on social media.
I can assure you that the millionsthat are listening and watching to this
podcast,
more than half of them arelapping up the information.
I want you to put on yourprognosticator hat. Trent Shelton,
(25:18):
Brendon Burchard, Ed Mylett, Mel Robbins,
Rachel Hollis, Matthew McConaughey,Amy Porterfield, Jenna Kutcher.
These are people that are reallybreaking through in the self-education
industry.
These are people that have written booksthat have sold hundreds of thousands of
millions of copies. Theyearn six figures in speeches.
(25:39):
They have put together Masterminds.
They really have disruptedthe way people learn over
the last not so many years, I'dargue like four or five. I mean,
Tony Robbins has been, if you will, thegrandfather. He would hate that term,
but I mean he's really beenan icon in the industry.
But FranklinCovey is oneof a handful of sterling
(26:01):
organizations that typically arethe primary partner, B2B, right?
Organizations buying educationfrom an organization,
and I've been talking with our CEO abouthow I see what's happening with these,
I mentioned eight or 10 names,
but of course Jay Shetty andthe names are significant.
What would you say?
(26:22):
You know what's funny is I'min a mastermind with all them.
I know you are. I know you are.
That's why I wrote these names downbecause these are my friends and I'm a
talent agent by day, and I'm aagent for most of these people.
But I want you to talk about what doyou see as the future of self-education?
What would you like the CEO ofFranklinCovey to know about what Amy
(26:43):
and Jenna and Brendon andEd and Trent and Mel are
doing that the FranklinCoveysof the world should say?
As the industry changes, aspeople's work dynamic changes,
as entrepreneurialism and side hustlesand people's confidence changes,
what do you think the futureof self-education looks like?
(27:05):
Great question.
I'd say self-education isFranklinCovey, Tony Robbins,
there were pioneers in this industry,
and they forged the path to wherenow it's becoming the new norm.
So when there wasn't a lot of options,
you could provide amazingcontent, which I know you guys do.
(27:26):
FranklinCovey's books world classhave impacted my life world class,
but that's not enoughwhere the world's going.
I would say if you lookat that group of people,
they provide incrediblewisdom. It's easily accessible,
but it also brings an emotion with it,
(27:47):
and especially each one of themcan find a niche that fits.
Jenna Kutcher's a dear friend.I've helped mentor Jenna for five,
six years now. Watchingher grow is amazing.
Using her as an example, she founda niche of her people, right?
She serves mostly women,mostly in her age group,
(28:08):
but with the connection of the internet,
we can find millionsof people in our niche.
We can cast the morenarrow a skinnier net,
but it goes deep.
I would say think about more
entertainment, more energy,
(28:30):
and instead of a blanketway to train everybody,
find a way to slowly nichelanes that fit people.
We live in a world where whenthis world of self-education first
started, it was like a menu with pizza,
plain pizza or pizza with pepperoni.
Now there's 40 different pizzas onthe menu. One size doesn't fit all,
(28:54):
and you want to feel goodwhile you're learning, right?
You want to feel a little entertained,not just motivation. Even my partner,
Tony Robbins, hates the wordmotivation. Motivation lasts a minute,
but true inspiration so they canhave true transformation takes
more than good content in today'sworld. It takes connection,
it takes community. It takesreal bonding and trust,
(29:15):
and I think they've done thatreally well and they're growing,
and this part of the industry is growingbecause people feel that difference.
Do you think there is a trend,
like a sustained trajectory ofa trend of professionals that
still work for major organizations,Fortune 5000, Inc. 5000,
(29:37):
Russell 2000,
that are taking control of theirown education outside of just what
the organization may be providing in aprofessional development schedule or with
LinkedIn Learning or Courseraor Udemy or you name it.
Where do you see that puck going?
And I'm inviting you to talk about this.
(29:57):
Where does Masterclass.com fit that need?
Mastermind.com. Yeah, no, no worries.
It fits that need because not onlydo you have training from Tony and I,
we have trainings from MatthewMcConaughey, from Trent Shelton,
from Brendon Burchard, from someof the others, Jenna Kutcher.
(30:18):
Within our platform,
we have trainings thatgo down different lanes,
and we go deep in these different lanes.So someone comes in and likes Jenna,
we also have Marie Forleo andothers that kind of fit that lane,
and we also have peoplelike Trent Shelton,
and we're doing somethingwith others that are in his,
Eric Thomas going to have go downthat lane because most people want the
(30:40):
end result. They want tobe a better entrepreneur.
They want to be a betterleader. They want more control.
They want to monetize their mind, butsome like learning from Trent, some Tony,
some me, some Jenna, some Marie Forleo.So we want to bring that variety,
same end result, just a differentpath on which to get there.
Okay, let's end. Our time is endinghere. What are you excited about?
(31:02):
I'm excited that in personal life,
I'm excited that I lovebeing married to my wife,
and it took me a long time to bethe man I am. And in this life,
we have the opportunity to always shift.
Maybe the thing I couldshare with everybody today is every day is a new chance
to become the man orwoman you're meant to be.
(31:23):
God meant you to be the universe.Whatever your beliefs are,
I love the relationship I have. Ilove being a father of four. Secondly,
when it comes to business, I lovethat we get to make an impact.
I am at a place in my life. Ilove being partners with Tony.
He inspires me every day.
We're at a place where wedon't need to do this anymore,
(31:43):
and I'm working harder thanI ever have because now,
and a lot of this is because of Tony'spush, is I feel like we can help.
This world is hurting. We arefragmented, we're pushed apart.
If we don't believe ineverything the same,
we're told we should hate eachother. There's so much ugly going on,
and I know the world'scircles isn't cycles.
It's not the first time it's been here,
(32:05):
but I feel like I could do my littlepart of helping impact the world in a
positive way, and every day I wakeup excited to be able to do that. So
I'm blessed for a lot of reasons.
Dean Graziosi fromMastermind.com, multiple New York Times bestselling author,
energy infuser. What's nexton the horizon for you?
Should we see some books coming outfrom you? Obviously new courses,
(32:27):
new thought leaders onMastermind.com. What's next?
What should the worldexpect next from you?
Well, last year, our big surprisewas the McConaughey launch.
We got a big one coming out in February,
so I'd be on the lookout forsomething unique and different.
We want to break the internet again,
so we got some fun stuffcoming to make it entertaining,
bring energy while simultaneouslylearning the skills to reach our full
(32:51):
potential.
Dean,
what's the most valuable lesson you'veabsorbed from your friend and business
partner, Tony Robbins?
That's an easy one. I'velearned so much. I truly have,
but the one that changed my life is whenyou realize life is happening for you,
not to you.
It might not make the situation you'regoing through easier in the moment,
but if you realize, hey,this is happening for me,
(33:12):
I'll be better on the other side. Itjust changes. It changes everything.
Dean, super abundant of you.Thanks for investing us today.
Thanks for joining us On Leadership.
Great being here.
And we'll see you back next week fora new conversation On Leadership.
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