Wonder Woman in Business, Margaret King

 

Cultural analyst Dr. Margaret King is Director of Cultural Studies & Analysis, a think tank based in Philadelphia.  Since 1990, Cultural Studies has developed a broad concept of culture to include the brain, body, and behaviors that have shaped human culture over thousands of years and back into prehistory.  Her original models of gender, diversity, aging, social connection, and cognition are used by Fortune 50 companies, nonprofits, and professional and industry associations to understand the cultural dimensions that affect their offerings.

The cultural dimension is the most powerful strategy source for development of ideas, services, products, and experiences.  Cultural analysis can reset companies’ idea of what they do by clarifying their scope of cultural influence.  Culture is the most complex, wide-reaching, and long-running invention of mankind, so big and so potent that it is difficult to see, appreciate, approach--or even model.

My work is to analyze business and policy problems from a cultural base using resources others don’t think to tap, which is why other consultancies access our approach to make sense of their own findings, together with NASA, Disney, P&G, The Smithsonian, the National Constitution Center, International Dairy Foods Association, and Dale Carnegie, among other leading organizations. The Curtis Institute of Music engaged me in a study of cultural competence for performing professionals.

Most recent work was a DEI course developed for the California Lawyers Association, as well as an ongoing study of bi as for its definition and dynamics.